Spark Novus

OpenAI introduced ChatGPT Images 2.0 with better prompt handling & text rendering. openai.com/index/introduc… #AI #Marketing

Claude can now connect to more of the apps you use outside of work, including @Tripadvisor, @bookingcom, @resy, @Instacart, @Spotify, @audible_com, @AllTrails, @thumbtack, Intuit @turbotax, and more.

GPT-5.5 is out. Early read: less about better answers, more about handling multi-step work with less prompting. If that holds up, it starts to blur the line between chatting with AI and actually getting things done. openai.com/index/introduc…

@HubSpot announces answer engine optimization as AI begins reshaping search visibility. Read the full announcement: buff.ly/JYM9MnM #MarketingStrategy #SEO #AI #DigitalMarketing #B2BMarketing

At Adobe Summit this week, Adobe introduced CX Enterprise Coworker, aimed at reshaping how marketing and customer experience teams operate. Read the full announcement: buff.ly/Kp26487 #MarketingStrategy #AI #CustomerExperience #MarTech #DigitalTransformation

Most AI initiatives in marketing stall before they ever create value. This perspective was explored by our very own @AbyVarma as a guest on the Claw the Liger Studio Podcast with Eric Holtzclaw. buff.ly/W3YJbFW #MarketingStrategy #AIinMarketing #CMO #MarTech

AI strategy should be built around how people actually work, not just what AI can do. In a Marketing AI SparkCast episode, Chloe Tambe explains why adoption fails when strategy ignores real workflows. buff.ly/mjY5SuJ #AIinMarketing #MarketingLeadership

𝗕𝗿𝗮𝗻𝗱 𝗱𝗶𝘀𝗰𝗼𝘃𝗲𝗿𝘆 𝗶𝗻 𝗔𝗜 𝘀𝗲𝗮𝗿𝗰𝗵 𝗶𝘀 𝗰𝗵𝗮𝗻𝗴𝗶𝗻𝗴. Join Webinar on April 2, 12:00 PM – 1:00 PM EDT, featuring Jim Watson (Gumshoe AI) and @AbyVarma (@SparkNovus) buff.ly/piZ5skK #MarketingStrategy #DigitalMarketing #AEO #GEO #SEO

A company-wide AI policy matters, but it’s not enough for marketing. That’s why CMOs need marketing-specific AI governance. FTC and states are addressing misleading AI-driven marketing. buff.ly/dXC1Shq #CMO #AIinMarketing #MarketingLeadership #AIGovernance #BrandTrust

AI is no longer the advantage in marketing, it is the baseline now. The latest @HubSpot State of Marketing report makes one thing clear. The gap is shifting from adoption to execution. …ot-state-of-marketing-2026.replit.app #MarketingAI #GenerativeAI #MarketingStrategy #Brand #ContentMarketing

AI isn’t the advantage. How you operate is. Our guest blogger, Meggie Powell’s point: as execution gets easier, advantage shifts to strategy, clarity, taste, and discernment. buff.ly/01SKQhU #MarketingStrategy #AI #B2BMarketing #MarketingLeadership

I had a blast joining @Mailchimp’s new Partners Podcast! As a proud partner, we dove into how Mailchimp is becoming the core AI engine for marketing. Episode coming soon - it’s fun, insightful, and all about AI-powered marketing that works! #AIinMarketing #MailchimpPartners

CMOs must implement marketing-specific AI governance to comply with mandates like New York’s disclosure of AI-generated performers in ads. This involves establishing clear standards. buff.ly/a2asQvd #CMO #AIinMarketing #MarketingCompliance #Advertising #BrandTrust

What smarter CMOs do early to avoid costly AI adoption mistakes. Momentum without impact is the real risk. Tools roll out. Workflows don’t change. buff.ly/KOE5evH #AIinMarketing #CMOStrategy

In-person AI workshop for small marketing teams doing it all. Hands-on Mailchimp training + build custom GPTs to streamline content, email, and automation. Feb 24 | Atlanta. Apply to attend: buff.ly/Ydd6JVb #AIinMarketing #MarketingOps #SmallTeams

The new year is forcing CMOs to be explicit about AI. Resolutions are easy to set. Commitments are harder to maintain. What matters now is deciding where AI belongs and how it shapes marketing execution. buff.ly/uLXrJqe #CMO #AIinMarketing

𝗛𝗼𝘄 𝗖𝗠𝗢𝘀 𝗦𝗵𝗼𝘂𝗹𝗱 𝗥𝗲𝘀𝗽𝗼𝗻𝗱 𝗮𝘀 𝗔𝗜 𝗥𝗲𝘀𝗵𝗮𝗽𝗲𝘀 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗮𝗻𝗱 𝗠𝗮𝗿𝗧𝗲𝗰𝗵 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 In the latest Marketing AI SparkCast episode, @AbyVarma spoke with Palmer Houchins of G2. Watch buff.ly/iSn1x9xCMO #MarTech #AIinMarketing

The FTC plans to hold companies accountable for AI in marketing, focusing on outcomes rather than tech. This highlights the need for AI governance in marketing. buff.ly/a2asQvd #CMO #AIinMarketing #MarketingGovernance #ResponsibleAI #BrandTrust

Omg!!! We had a blast...That was an incredible afternoon 🔥 at the 7th Marketing AI Pulse yesterday as attendees heard real AI experiences from amazing speakers #marketingai

You had us at prompt 😉 Happy Valentine’s Day 🫶