The Frameworks

"Stick to simple language to engage your audiences and stand out from the crowd." In case you missed it, Charlotte's article on cutting the jargon in B2B writing has now been published on @procopywriters. @chirvvin #B2B #copywriting #jargon procopywriters.co.uk/2023/08/cut-th…

What’s new? What’s coming? And what’s just a passing fad? These are some of the #trends our #digital team has spotted recently. theframeworks.com/frame-of-mind/…

Last week was a great week. Our colleague, Margot, and our clients, Dennis and Leslie from @USTglobal, visited us. Margot: "We have a truly collaborative partnership that I can’t wait to see grow in the years ahead." #UST #client #partnership

"Twitter, as we knew it, is no more. There’s a famously fine line between genius and insanity. Which camp does Elon Musk’s latest move belong in?" David's article is now up on @Medium. @X #TwitterLogo #Marketing @epryor_16178/lets-talk-about-x-73a40d0ab934" target="_blank" rel="nofollow noopener">medium.com/@epryor_16178/…

Yes, David is also annoyed about Twitter rebranding to X. But, he can't shake the feeling there could – possibly – be genius in it. #Twitter #TwitterLogo #Marketing bit.ly/3qh7WTQ

"It’s not every day you get to combine business strategy with baboon spotting. But that wasn’t the stand-out experience of our recent Tanzanian adventure." Don reflects on the importance of #trust in client relationships. #businessstrategy bit.ly/3KdEMLR

In this article for @NewDigitalAge1, Ross outlines four key steps #B2B designers can take to tap into the creative potential within our industry, unlock exciting work opportunities and increase our industry's appeal to graduates. bit.ly/3Qa3sJb

This year's B2B winners at Cannes Lions category covered a range of topics – climate, workplaces, ketchup – but those that focused on human impact struck gold. Which, as Ben explains in this article, is true for us too. #awards #humanimpact #b2b bit.ly/3Y8P45R

@StrategyObject’s SOClass platform is an internationally renowned trade technology platform – but the company behind it flew largely under the radar. We created a new #brandstrategy and identity that lives and breathes the company mission. #casestudy bit.ly/3Dk9KhR

Our UST Boundless campaign work is up for another award. We’re pleased to share that we've been shortlisted for a @CIM_Exchange Global Marketing Excellence Award for “Best brand building / new brand campaign”. #CIMawards bit.ly/3QkXQMr

We won B2B content campaign of the year! We had such a fun evening at the #UKContentAwards and we're so pleased to have had our work with @USTglobal recognised by the judges, thank you. Thank you to our friends at @_traffordcentre for these photos. #winner @dontpanicevents

When it comes to B2B writing, "the best way to capture the room is to be honest, stay true to your message and don’t overdo it". Charlotte (@chirvvin) explains how to write content that is simple, engaging and confident. #B2B #copywriting bit.ly/3rcuR2F

We had a wonderful time at the Independent Agency Awards last night, we're honoured to have been shortlisted in the Best B2B Campaign category. Congratulations to @Aspect_FandV! #independentagencyawards @allagencies

We're delighted to announce that we've been shortlisted for the @Creativepool Annual 2023 B2B category for our work with UST. Please consider voting for us! #Annual2023 creativepool.com/annual/2023/sh…

We have loved working with @Estorick for the past 20 years. We're so pleased that the feeling is mutual. Roberta Cremoncini, Director of The Estorick Collection: "The Frameworks understands our needs and responds to them. We are delighted with both the product and the service."

When working on the digital development of @ArdonaghCT’s new brand, we focused the messaging on the human impact of its charitable work and the inspiring real stories behind it. Read the full case study here: #casestudy" target="_blank" rel="nofollow noopener">bit.ly/3XaqVeQ#casest…

"1,000 nautical miles offshore, nature is at its finest and fiercest. You become fully intertwined and exposed to the raw elements." Why was our Junior Digital Designer, Poppy Daniel, so far offshore? And what does it have to do with her job? theframeworks.com/frame-of-mind/…

We had a wonderful time at The Estorick Collection private view of the Osvaldo Licini exhibition on Tuesday evening. Book your tickets here: bit.ly/3J9R5bC #client #privateview @Estorick

@Estorick has been running for 25 years and we've worked with them for 20 of those years. Rose Stewart (@madebyrose): "The best thing about the #partnership is the team at the gallery. They are more like friends than clients now." bit.ly/3Jhw9iW

Building a charity brand for the global stage. ACT is the registered #charity from The Ardonagh Group, one of the world’s leading independent broker groups. Our brief was to turn the ACT into a brand of its own. Read the #casestudy here. bit.ly/3XaqVeQ