When working on the digital development of @ArdonaghCT’s new brand, we focused the messaging on the human impact of its charitable work and the inspiring real stories behind it. Read the full case study here: #casestudy" target="_blank" rel="nofollow noopener">bit.ly/3XaqVeQ#casest…

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Charlotte Irwin retweetledi

The Frameworks@TheFrameworks·1 Haz

"We’ve all met someone at a party who likes to use “big words”." But, as Charlotte Irwin (@chirvvin) cautions in this article for @brandsjournal, "often, complex language isn’t what people want to hear." The best #B2B writing is plain and simple. brandsjournal.com/cut-the-jargon…

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The Frameworks@TheFrameworks·27 Oca

"As we enter a cookie-less future, marketers need to pivot to something they can trust: first-party data." In case you missed it, Charlotte Irwin's (@chirvvin) latest article is now up on our blog. #privacy #marketing theframeworks.com/frame-of-mind/…

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Charlotte Irwin retweetledi

The Frameworks@TheFrameworks·26 Oca

While we’ve found hybrid working and digital tools to be really valuable, having an in-person workshop this week with our long-standing #client, @IBM, and putting actual pens to paper, was a real treat. Thank you to the IBMers that came to our office full of ideas yesterday! #ibm

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Charlotte Irwin retweetledi

The Frameworks@TheFrameworks·5 Oca

A privacy-first, transparent future beckons, and it's going to be better for everyone. Find out more in Charlotte Irwin's article published today on @NewDigitalAge1. @chirvvin #privacy #data bit.ly/3IqClpt

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The Frameworks@TheFrameworks·16 Ara

Great to see that Charlotte Irwin's (@chirvvin) article on embracing your weird in creativity has been published on @shotscreative #creativity bit.ly/3FXa08i

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Charlotte Irwin retweetledi

the moon’s wife@bookishseawitch·11 Ara

there’s no funnier caricature of masculinity than the Him from “holiday gifts for him.” he doesn’t drink any liquid but whiskey. he’s got 20 watches on each wrist. if he saw a single texture other than leather he would throw one of his pocket knives at it.

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Charlotte Irwin@chirvvin·7 Ara

Loved working with IBM UKI to create #TheYearWhenWe film, celebrating highlights from 2022, chosen by the very IBMers who made them happen. Check it out!

The Frameworks@TheFrameworks

Rose Stewart, Design Director: "We've loved creating something that brings @IBM employees to the forefront and celebrates them through their own voices. Here’s to more storytelling in 2023!" #TheYearWhenWe #storytelling

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Charlotte Irwin retweetledi

The Frameworks@TheFrameworks·2 Ara

The BBC turned 100 this year. We thought we'd mark the occasion by looking at the one thing the BBC doesn't do but has influenced... advertising. bit.ly/3B2MO5T #advertising #bbc100

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Charlotte Irwin@chirvvin·2 Ara

@mew_sophie I'm also holding on. Largely because, effort...

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Charlotte Irwin@chirvvin·24 Kas

Feeling like you've lost your creative edge? It's time to shake things up – and get weird. Some words from me, inspired by my trip to #CopyCon22.

The Frameworks@TheFrameworks

Stuck in a creative rut? Charlotte Irwin (@chirvvin), Copywriter and Editor, argues that the solution is to embrace your weird and shares her top tips for reigniting your #creativity, including some she learnt at #CopyCon22. bit.ly/3u3hrUF

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Charlotte Irwin@chirvvin·26 Eki

One of the first projects I worked on at The Frameworks. A beautiful, interactive web experience. #copywriting

The Frameworks@TheFrameworks

We tapped into the #creativity that drives Siemens’s boundary-pushing technology to develop the blueprint for future campaigns, creating a fresh, interactive experience that brings Siemens software to life. Full #casestudy: bit.ly/3W1FsIK

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Charlotte Irwin retweetledi

The Frameworks@TheFrameworks·18 Eki

Last Friday we made the journey to Brighton for #CopyCon22. We heard from the likes of @boultini on the importance of being idle, @keano81 on why we're all weird really and we even "tasted" typography with @sarahhyndman. An inspiring day from @procopywriters.

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Charlotte Irwin retweetledi

The Frameworks@TheFrameworks·23 Eyl

In case you missed it, David's article on telling #authentic tales is now up on our blog: bit.ly/3BD3pgc

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Charlotte Irwin@chirvvin·25 Tem

@natashamfrost beautiful dress!

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Charlotte Irwin@chirvvin·22 Tem

@hannahswg @cityjournalism Super congrats Hannah!

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Hannah Ward-Glenton@hannahswg·22 Tem

Very excited to have found out I'll be graduating from @cityjournalism with a distinction in MA Broadcast Journalism - thank you to everybody who made it such a brilliant year! ✨

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Charlotte Irwin retweetledi

Tortoise@tortoise·26 May

This is Emanuel Gomes. He was a cleaner at the Ministry of Justice, working for £9.08 an hour, which was just above the legal minimum. He continued to come into work during the early days of the lockdown. He died on 23 April 2020.

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Charlotte Irwin retweetledi

Joe Lycett@joelycett·28 Oca

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@brandsjournal @IBM @NewDigitalAge1 @shotscreative @keano81 @sarahhyndman @procopywriters @natashamfrost