John M. Williams

there is a lot of bad information floating from non experts, "BRAND Loud Mouths"; be cautious and remember TITLE, isn't everything. Ask a bunch of questions and be open, don't form an opinion just test everything until you find what works for you in this age of AI.

hi @ericosiu no, not true, i do like the levels I have level 6 in my git: github.com/itallstartedwi… and this is what he used. I have a open source version in trial here and going through beta with Google, and both app stores. The web version is open at googleadsagent.ai under buddy.

Anthropic has a SINGLE growth marketer. And he just mapped the 4 levels of AI marketing, most are still on level 1. Level 1 is automating what you already do. Reports, copy, data pulls. Useful, but everyone has it. Level 2 is using AI as a thinking partner where it's smarter than you. Tax questions, legal implications, second opinions on hard calls. Level 3 is doing work that was below the ROI threshold before. Mining negative keywords across every ad group. Daily broken link checks across your full site. Competitor monitoring that runs forever. Nobody did this work before because the manual cost was never worth it. Level 4 is building custom tools only you would ever build. Your business has specific data, specific workflows, specific edge cases. No off-the-shelf product covers them. Most of the AI marketing plugins floating around GitHub work in theory and break in practice because they're built for the median user. The companies pulling ahead are building for themselves. Ramp is doing it with Glass. We're doing it with SingleBrain. Level 1 is going to get eaten by software companies running cheap Chinese models like Qwen and Kimi. The compounding happens at level 3 and 4, where the work is built for YOUR business and nobody else's.

search is important “only for brands”, less for anything else. Use CTV, audio, that sort of stuff or things. search isn’t dead 😵 but doesn’t work well for growth. 🍰🧘‍♀️💭……..

Hot Tip: Use Google's CLI Workspace Hot Tip: Check all git's for exposure, "hey claude, whats the risk here? paste the git" Hot Tip: Just because it has stars doesn't mean its good "ever heard of fake IG followers or fake Linkedin followers?" Hot Tip: You can build anything you can dream, don't let anyone tell otherwise

I do not think it's worth starving, so why not build a bridge? But that takes more time. If it's easy it's to good to be true, if its a grind you are likely on the correct path.

@allen_explains & @claudeai are you broken? + @grok can you fix it? been down ten minutes now, whats the cost for this outage to the people using it.....?

@r0ck3t23 Interesting

Mark Cuban just described the largest wealth transfer of the AI era. Almost nobody understood what he said. Cuban: “There are 33 million companies in this country. Aren’t going to have AI budgets. Aren’t going to have AI experts.” Not tech startups. The shoe store. The regional trucking outfit. The accounting firm with 12 employees. The businesses that actually run the physical economy. They know AI is coming. They have no idea what to do with it. Cuban: “You’ve got the head of Microsoft saying software is dead because everything’s going to be customized to your unique utilization.” Software is dead. The SaaS era ran on one rule. Build a generic product. Force millions of companies to bend their workflows around it. Charge rent forever. AI ends the contract. The business stops bending to the software. The intelligence bends to the business. But customized by whom. The third-generation manufacturer cannot tell Claude from Gemini. The county hospital is staring at a reactor asking where the light switch is. Cuban: “Who’s going to do it for them?” That question is worth more than the frontier models themselves. Hundreds of billions are being burned to build the foundation. The smartest engineers alive are locked in a bloodbath over who owns the base layer. Let them fight. Let them burn the capital. Let them drive the cost of raw intelligence toward zero. Because the wealth does not collect where the brain is built. It collects where the brain meets the business. Every ambitious kid in college right now thinks survival means a seat at OpenAI or Anthropic. Cuban is staring at the other 99 percent of the economy. Learn the models. Then learn the messy, unglamorous reality of how a 50-person company actually operates. Walk through the door. Understand their problems. Wire the intelligence directly into their revenue. That is not a job title. That is an entire economic class being born. You do not need to build the brain. You need to build the nervous system. The biggest winners of the electricity era were not the engineers who built the generators. They were the ones who walked into dark factories and showed the owners where to plug in. 33 million companies are standing in the dark right now. Silicon Valley is racing to build the god. The fortunes will belong to whoever teaches him a trade.

oAuth for Paid Media and Google Ads

you know what I’m going to build a tool that intercepts a bot before it makes it through to submit a form. I’m tired of this; if Cloudflare can work sub mil, we deserve to be bot free. @Cloudflare

@romanbuildsaas @LinkedIn and @MSAdvertising - I think folks are tired of bots responding to their post. Would you disagree? It’s why folks are using @Reddit and @Substack

I built 3 AI agents that run my entire LinkedIn end-to-end. • Content creation • Comment replies • High-intent lead generation + outreach No manual work. I’m giving away the exact system. Want it? Repost ♻️ Comment “Agents” and I’ll send it.

link to my git: github.com/itallstartedwi…

i dont' but github seems super important to anyone in marketing today; just reflecting on the fact that i was sharing scripts; now im sharing enterprise tools not onesy two's, but real applications to improve time, and business impact.

cursor.com/docs/models/cl… the latest model is out absolutely obliterating the 4.6 model

For anyone with a SaaS product; I’d be mindful of how your product integrates with the major LLMs opposed to making your own mini or Large model. This Link will Explain why: claude.ai/share/52dbdef5…

Hashtags aren’t a thing on X. I’m re-learning, watching and seeing.

@Matt_Pinner i almost did

Write only 3 words..

at #ppc folks would you have said it any differently

@anxietymsgs go to the gym

Christina Koch - @NASA #quote #perspective #chess “A crew is a group that is in it all the time, no matter what, that is stroking together every minute with the same purpose, that is willing to sacrifice silently for each other, that gives grace, that holds accountable," the astronaut said. “A crew has the same cares and the same needs, and a crew is inescapably, beautifully, dutifully linked,” she continued, looking towards her crewmates. “When we saw tiny Earth, people asked our crew what impressions we had. And honestly, what struck me wasn’t necessarily just Earth, it was all the blackness around it.”

anyone else get really good at a trade because of ai? I'm now a #plumber and #trade because of AI? anyone else spending there weekends #diy with #homedepot or #lowes