PostPilot

Something big is coming... Shoptalk week. Be there.

The magic of direct mail is reaching the customers your emails never will. The ~90% who unsubscribed, never subscribed, or haven't engaged in months. But building the right segments? That requires knowing what works. Which cohorts to target. What timing to use. What RFM thresholds actually move the needle on incrementality. And following our best practices still relied on creating the Klaviyo segments we recommended in Klaviyo and then syncing with us through our native integration. I.e. an extra step on your side...until now. Starting today, Klaviyo segments can be built directly inside PostPilot and instantly sync back to Klaviyo. No bouncing between platforms. But here's what really matters: You don't have to do any of it. Our team builds your segments for you, based on best practices from analyzing thousands of campaigns and hundreds of millions of mail pieces. We know which audiences crush it and which ones likely waste $. You approve it. We handle the rest: strategy, segmentation, creative, production, and tracking. Truly white-glove. And this is just the beginning. We have a deep, special partnership with Klaviyo, and this is the first of several big announcements coming very soon. Stay tuned.

By layering programmatic direct mail into their existing email and SMS flows, they turned long consideration cycles into a competitive advantage. The result: 8–25x ROAS across the funnel and a more predictable growth engine. Read the full story 👇 postpilot.com/case-studies/p…

$5k+ AOV. Long consideration cycles. Brutal paid competition. Peak Saunas needed a way to reach serious buyers earlier, convert hesitant prospects, and drive post-purchase revenue without relying solely on crowded digital ads.

Q1 doesn’t need to be complicated. You just need the right plays. This free playbook gives you 10 launch-ready DTC plays, each broken down into what to do, how to do it, and what results to expect. Get it here 👇 4jbwt.share.hsforms.com/26Hbcd2VMQdajH…

Seeing these results is why we do this. Read the full story 👇 postpilot.com/case-studies/m…

MaryRuth's’s is a standout omnichannel brand. They’re using PostPilot to scale and automate high-ROI direct mail across Shopify and Amazon. With PostPilot Halo, they can finally see the Amazon impact behind those campaigns, which matters when Amazon is your biggest channel.

Because when you pair @klaviyo with PostPilot, you don’t get “nice lift.” You get multipliers. 5–10.75x across automations. 4x holiday revenue. And a lifecycle engine that just keeps going. Read the full story 👇 postpilot.com/case-studies/v…

@TeamVKTRY turned direct mail into an automated revenue engine. Abandoned cart? Postcard. Abandoned checkout? Postcard. Lapsed buyer? Postcard.

On behalf of everyone at PostPilot, we hope you have a glorious BFCM. Stay sane, and may the revenue rain.

A big welcome to @NZXT, the greats of gaming PCs, who’ve recently launched their direct mail program with PostPilot. They’ve launched direct to retarget non-buyers and win back customers. We can’t wait to see where their program goes.

@ParcilSafety tested a postcard vs. an email. Their results: Direct mail drove a 105.4% higher AOV (!!) Direct mail drove a 147% higher profit Direct mail drove a 42.9% higher CVR Naturally, the direct mail campaign was more expensive ($761 vs. $20).

Last call for our biggest offer of the year. The BFCM Catalyst System closes tonight. Don’t let your BFCM offer get buried in inboxes. Get it in your customers’ hands. Done for you. Proven to deliver. 📬 postpilot.com/gfo

You can’t touch a push notification. But you can hold a postcard. Now with @smilerewards + PostPilot, brands can turn loyalty data into tangible moments that celebrate, remind, and re-engage. We’re thrilled to partner with Smile.io to bring loyalty IRL. 💌

@DVF is always in style. Now their marketing is too. The iconic brand used PostPilot to re-engage VIPs, win back one-time shoppers, and turn Nordstrom & Neiman Marcus buyers into DTC customers. Read the full case study postpilot.com/case-studies/d…

Thrilled to welcome the legends at Ridge to PostPilot. CMO Connor MacDonald’s already talked about direct mail’s incrementality on the Operators Podcast... And we couldn’t be happier to supporting their growing direct mail program. ICYMI👇 youtube.com/watch?v=o-rPqP…

Peter Bacon, CMO @ Clocks and Colours said, “PostPilot truly does have one of the best teams to work with.” See results like Peter did. Launch a new direct mail program for a better BFCM with our best offer of the year (guaranteed results). postpilot.com/q4-gfo

Clocks and Colours has seen incredible results from gift campaigns with PostPilot. The team sent postcards to female customers on their list, driving them to purchase a gift for male (implied) partners. It worked. They saw a 6.61x incremental ROAS from the tactic.

Our all-hands meetings have become legendary. This morning, 100+ PostPilot team members showed up in full costume for our epic annual Halloween all-hands. Movie & TV characters, Labubus, even a few dressed as each other. Our team has done an amazing job making these meetings something people actually look forward to and not forced to sit through. But it’s not just fun. Having run a whole bunch of turnarounds, @drewsanocki and I have always lived by the Peter Drucker philosophy: culture eats strategy for breakfast. A team that’s connected and energized executes better. A fun little break from the craziness of sending millions and millions of cards and helping thousands of brands crush it this holiday season.

Launch DM a better BFCM with our best offer of the year (guaranteed results). Link to offer: postpilot.com/q4-gfo

This one postcard (attached below) drove a 5x+ ROAS saving abandoned carts with our email list retargeting feature, MailMatch™. When you’re plowing traffic to your site and driving more buyers through your funnel, you need to plug it in as many ways as humanly possible.

“PostPilot makes a physical channel feel digital.” — @Albert Matheny, @Promix CEO. Over BFCM, that difference (in speed, data, and performance) MATTERS. It means you can get precise data around performance, launch faster, and reach more customers. Like Promix does.