Lloyd Creates

Today we're launching a new brand and website for Warp. Our last website was built 18 months ago. At the time, we had a handful of customers, a small team, and a product thesis that most people thought was a dead end. The feedback in 2023 from investors was consistent: the market's too fragmented, the incumbents are too entrenched, you're betting on technology that doesn't work yet. We didn't listen. Since then, Warp has grown to serve thousands of companies. We've processed hundreds of millions in payments, on track to $1B this year. Companies are migrating away from ADP, Rippling, Gusto. Some breaking their contracts to switch. We went from a payroll product to a full platform: HRIS, payroll, AI tax compliance, benefits, IT, global payroll. The first employee management platform that runs itself. At a certain point, the gap between what you've become and how you present yourself starts to work against you. So we rebuilt everything. The new brand is built around a tension we love: analog precision meets velocity. Technical, but warm. Engineered for performance, designed with soul. Think 1960s racing garage meets modern editorial design. It reflects how we build the product: obsessive attention to the details you never see. The invisible circuit boards are beautiful. We're just getting started. This is the next chapter.

Today we're starting to test an early version of our V8 model with our community. It's much better at following prompts, 5x faster, has native 2K modes, improved text rendering and the best personalization, sref, and moodboard performance ever. Have fun!