Rob Gauld retuiteado
We have written to the producers of Emmerdale, Coronation Street, and EastEnders to acknowledge the growing visibility of chronic kidney disease (CKD) in their storylines. While soaps have the power to change public understanding, we are concerned about misleading portrayals.
CKD is a serious and often misunderstood condition, affecting an estimated 7.2 million people in the UK. Accurate representation is crucial to raising awareness and ensuring those affected receive the support and recognition they deserve.
Lucy Griffiths, whose young son lives with kidney disease, commented: “People have no comprehension of what a gruelling, invasive and dangerous treatment dialysis is and how major a transplant is. If the soaps got this right, they could educate people about how life after living donation carries on. How agreeing to share a loved one’s organs in the most terrible circumstances can give someone the chance of a ‘normal life’. Don’t insult patients and their families by sensationalising this cruel and debilitating disease, it’s dramatic enough already.”
Read our full response here: bit.ly/3RmR2wQ
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