Sofia Hernandez

424 posts

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Sofia Hernandez

Sofia Hernandez

@sofiaespana

@tiktok_us Global Head of Business Marketing, Transformational Leader, Momma, Activist and lover of PEOPLE and all our differences. -views are my own-

New York, NY Se unió Ekim 2009
608 Siguiendo493 Seguidores
Chris Estrada: PHILLY, PA - APRIL 8th
UPDATE: @ThisFoolHulu HAS BEEN CANCELLED Thanks to the fans who watched both seasons of This Fool, posted about it, & recommended it to others. It truly means a lot. Hopefully the show will live on to be a classic comedy that is rewatched & discovered by new viewers. Thank you
Chris Estrada: PHILLY, PA - APRIL 8th tweet mediaChris Estrada: PHILLY, PA - APRIL 8th tweet mediaChris Estrada: PHILLY, PA - APRIL 8th tweet mediaChris Estrada: PHILLY, PA - APRIL 8th tweet media
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Brandcenter
Brandcenter@VCU_Brandcenter·
Honored to have Sofia Hernandez (@sofiaespana), Global Head of Business Marketing at TikTok, as our Keynote Speaker for Commencement and Roben Farzad (@robenfarzad), Host of Full Disclosure, as our Special Guest! We look forward to receiving the wisdom they are certain to share.
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Tania Rahman
Tania Rahman@tania_rah·
TikTok is still untapped territory for a lot of orgs, despite the booming creator economy. Anyway that’s why I’m at #TikTokWorld to find out what’s up. 👀
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Newsweek en Español América
Newsweek en Español América@NWEspAmerica·
Nuestra primera edición anual de Tecnología va a incluir entrevistas con algunos de los lideres mas espectaculares de la industria. ¡Gracias a @sofiaespana, Jefe Global de Mercadeo de Negocios en TikTok por compartir tu historia con nosotros! Una verdadera inspiración.
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TikTokComms
TikTokComms@TikTokComms·
Last night we hosted the second installment of our Visionary Voices Salon series in New York City, celebrating visionary Latinx creatives and culture changemakers in media and entertainment. (@sofiaespana, @ijorgealvarez_, @RizosCurlsHair, @kennethpabon, credit: Sansho Scott)
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The CMO Club
The CMO Club@TheCMOclub·
. @sofiaespana, Global Head of Business Marketing, @tiktok_us, and @cwd8, CMO of @duolingo share the keys to unlocking the power of TikTok for brands, and why marketers need to think outside their normal (and safe) brand guidelines. bddy.me/3sFsiE5
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Ad Age
Ad Age@adage·
It's odd to think that there was a time when brands needed convincing to be on @tiktok_us, but that was exactly @sofiaespana's job. “When I think about all that we’ve done in the last two years of business, it feels like beautiful chaos,” Hernandez said. ow.ly/iPMz50J9hWv
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Kerry Flynn 🐶
Kerry Flynn 🐶@kerrymflynn·
I’m sorry but TikTok has won #NewFronts22 for the sole reason of the signature cocktail being an ESPRESSO MARTINI Called “TikTok tini”
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TikTok for Business
TikTok for Business@TikTokBusiness·
It's time — we're going LIVE at #NewFronts22 RIGHT NOW! 👏 Tune in to the official live stream here 👉 iab.com as we debut our newest product, share platform updates, and so much more!
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Ray Estevez
Ray Estevez@rayestevez·
Gentlemen, we can learn something from this amazing group of women. Looking forward to listening to my America On Tech colleague @sofiaespana from TikTok. Let's show our support. lnkd.in/ervXsTB2
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Sofia Hernandez
Sofia Hernandez@sofiaespana·
Advice from creators to brands: don’t sell, just engage with the community in an authentic way. Think outside of your category when choosing a creator. Give creators creative control. And #1 piece of advice ‘Just trust us’ #SXSW2022  #TikTok #tiktokforbusiness
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Sofia Hernandez
Sofia Hernandez@sofiaespana·
💯 % a move my mom would make 🤣
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Dave Jorgenson
Dave Jorgenson@davejorgenson·
For everyone googling: Dr Dre: 56 years old Snoop Dogg: 50 years old 50 Cent: 46 years old
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