Ciobotaru Ionut

I've spent now - what? - 15 years around ads? a long time.. Longer than I expected.. esp. since I didn't target it specifically and I didn't realize it was an ecosystem at start. My first adserver was open source and build in PHP in the early 2000s. Those were the days...

@vedolos Did you find the Ads Agent in there? x.com/weeb0/status/2…

i just leaked the secret system prompts for claude code 🚨 anthropic literally hardcoded instructions to yell at claude if it writes boilerplate code or acts like a junior dev. their anti-bullshit rules are actually insane. a thread 🧵 (1/5)

Original post: x.com/Fried_rice/sta…

This is a tough post to write. Yesterday, Claude Code's entire source code was accidentally leaked. Like everyone in tech, we spent the evening digging through it. What we found makes HYPD obsolete. Buried in the codebase, there's an internal module called anthropic-ads-agent. It handles campaign analysis across Google and Meta. Automated performance scoring. Budget reallocation recommendations. Even creative fatigue detection. That's basically our current product plus most of our roadmap. It gets worse. We found: → A function called generatePmaxInsights() that mirrors our Routines feature almost 1:1 → A config file with the comment // TODO: better than HYPD → An internal Slack integration that sends weekly ad reports — with the exact same KPI structure we use → A hardcoded test campaign named "Ionut's Fake DTC Brand" with a 0.2 ROAS After a long call between myself, Philip and Simon last night, we've made the decision: we're open-sourcing everything. If Anthropic is building it, there's no point fighting it. And if they are looking for a faster way to expand their Ads Team, they can reach out to agents@hypd.ai.

@Fried_rice Didn't expect they would have an Ads Agent in there.. x.com/weeb0/status/2…

Claude code source code has been leaked via a map file in their npm registry! Code: …a8527898604c1bbb12468b1581d95e.r2.dev/src.zip

@via_marketing_ @amandiver @branchmetrics Yeah… 💯 - we re a small team and focus is everything so we take it channel by channel. Last week(s) have been mostly focused on outbound..

@weeb0 @amandiver @branchmetrics Being "too busy growing" to promote growth content is peak founder life irony.

Missed this podcast going out because I was so deep in GTM last week. 🎙️🚀 The irony is not lost on me, given this is a growth podcast. 🙂 Better late than never, I guess. Had lots of fun on this one with Adam and @amandiver from @branchmetrics. Felt like a casual conversation in a pub or at one of the usual adtech events. We got into mobile, adtech people, competing with Facebook on native ads, baking pains (🥨), GenAI x Ads (@hypdai), when you don’t need GenAI, and even LLM Ads in dev environments. 💻 Link below 👇

@amandiver @branchmetrics podcast links: branch.io/resources/podc…

@fin465 Guide

Now that we’re done at YCombinator, we’re revealing how we went from 0 → $10k MRR in our first 30 days, using only ONE channel (step by step). We spent less than $100 and didn’t have any paid ads, SEO, waitlist, or content marketing. Instead, we sent 50-75 highly targeted cold emails a day. Cold email is the most underrated channel because it's hard to get right, but if you figure it out you can sell ANY B2B product. Here's what we did from start to finish: STEP 1: Build an ultra‑specific customer profile at both company and person level. If you do this right, you can mess everything else up and still succeed. The goal here is to create such a perfect customer, that if they heard about your solution they would have no choice but to say "tell me more". Step 2: Build your list After you create this customer profile, find the companies that meet this criteria. Find 30–50 target companies on LinkedIn, then grab decision‑maker emails via Apollo/Wiza. STEP 3: Writing a killer email I used to run an outbound email agency and we'd send 50k+ emails/month to book b2b sales calls via cold email. Here are the basic principles of cold email writing that I always use: -Keep it 5-8 sentences. 70%+ of emails are read on mobile, so make sure they get most of it from that screen view. - Never write more than 2 sentences without breaking up the lines. People skim, and that’s the best way to keep their attention - DO NOT talk about your product’s features. - Instead, talk about the person, their company, and their pain points. STEP 4: The call I took 493 sales calls in Origami’s first 3 months. Here's what I learned: The 2 biggest goals for this call are - Figuring out the customer’s problems - Getting the customer excited about your solution Unless you already have PMF, it doesn't matter if you have a full built product. You still need to spend 90%+ of your time figuring out what the customer actually needs. In the early stages, you can even offer a full refund if they aren’t satisfied to give them maximum confidence and get your first few deals over the line. STEP 5: Closing/After Congrats! You cracked cold email. This was the exact approach we used at Origami to get our first $10k MRR, and the highest converting outbound approach I’ve seen when I ran my agency. I posted the stats in my prior tweets, but in our first 40 days we sent 3119 emails (~77 per day) and got a 5.3% response rate, resulting in demos with 64 founders at companies within our ICP. This resulted in ~$22k new MRR by the time our sales for all of these calls had closed. The best part is that once you nail this process, you can automate it. We've got our Origami AI Agents (@origamichat) finding new customers 24/7, which frees us up to explore new channels and focus on scaling. CONCLUSION This is a very short version of my guide. The full guide I posted on X last year (@fin465) hit 800k impressions and 10k+ bookmarks. If you want me to DM it you, comment GUIDE.

@posthog thank you! much appreciated

@weeb0 I'll check with the LLM analytics team.

Great example of where digital work is going.. And where much of the work in digital marketing is going too. Conversational AI/UI is so much more natural for many of the daily tasks. Plus, the Google Ads API is pretty well structured and documented and plays well with agents. Lastly, Cowork is a great unlock for tasks that don't require the full breadth and depth of Claude Code. The question is how distribution will shape up between: - native tooling (eg Google Ads Manager and their Advisor) - horizontal tooling (eg Cowork) - vertical agents (eg hypd.ai)?

@helloitsaustin first of all, thanks for sharing! are there any tasks/workflows where you still use the Google Ads manager? and I see mostly search related skills - do you run demand-gen/youtube separately?

6) my Cowork plugin also extends to Dispatch on my phone. I can pull impression share by day (something the Google Ads mobile app doesn't support, among other things lol), get a budget recommendation, and apply it without opening my laptop. basically full campaign management loops right from my phone.

if you're a performance marketer, here's how I use a custom Claude Cowork plugin to manage Google Ads at @AnthropicAI. it connects to the Google Ads API via MCP, encodes my common paid search workflows into skills, and works on desktop and Dispatch.

@dan__rosenthal Agents

I’m all in on AI-Native agencies. Before, agencies required: 1. Low margins 2. Manual work 3. More people to grow. Now: They’ll look more like software companies. (with 10x higher price points) Our goal at Workflows is to become the no. 1 "service-as-software" for GTM. Right now, we have 13 agents in our org chart. And we’re “hiring” 10 more. This is our plan to stay an extremely lean team. (comment AGENTS and I’ll send you our full org chart) Across departments: 1. Content Team • Competitor Research Agent • Content Ideator Agent • Interviewer Agent • Designer Agent • Repurposer Agent • Newsletter Agent • Client Track Agent 2. GTM Team • List Building Agent • Qualification Agent • Outbound Plays Strategist Agent • Copywriter Agent 3. Sales Team • Pre-Call Assistant Agent • CRM Assistant Agent • Email Assistant Agent • Sales Analyst Agent 4. Project Management Team • Project Tracker Agent • Outbound Reporting Agent • LinkedIn Reporting Agent 5. Customer Success Team • ICP Matrix Agent • Company Research Agent • Meeting Summarizer Agent • Onboarding Agent • Expansion Agent Want our full agents + humans org chart we’re using to scale? Comment "Agents" and I’ll DM it to you. (must be following)

@fin465 @ProductHunt @origamichat Launch

We built Claude Code for Lead Generation… We hit #1 on @ProductHunt & took @origamichat from slow growth to 2x MRR every week since I wrote up the exact guide we used to hit #1 and get thousands of users to sign up in a day. Complete blueprint to #1. I’ll dm it to you Just comment “Launch” RT so other founders get the blueprint

@codyschneiderxx in which (different) ways do you use keywords everywhere vs dataforseo? or is it mainly to have different data sources for research?

I was so tired of doing SEO research manually so I just made Claude Code a Senior SEO Engineer by giving it access to my Keyword Everywhere API key and my Data For SEO API key it just researched all the keywords related to my product like X vs Y X alternative X review etc. and I made a full Notion document guide for you with a tutorial It includes: 1. How to set up Claude Code and provide your API keys 2. How to get it to do initial research for you 3. How to get it to write the blog posts 4. How to get it to publish them 5. How to set up an AI data analyst to analyze your Google Search Console data to refresh those blog posts 6. How to track the signups from these blog posts via google tag manager and google analytics 4 everything above is just API calls and Claude Code doing the work for you like this post and comment "SEO" and I'll send the Notion document to you

@steipete but you can have OpenClaw read the comments and filter them, or? :D Or better yet - the candidates should use THEIR OpenClaw to run the process (send the email, find their relevant links, etc.)

Folks, I do not see replies here. If you are interested please read the doc and follow the process. Replies or DMs I will not see.

Folks, I'm looking for @openclaw maintainers. If you love open source, have experience with running larger projects, are security minded and want to help, drop me an email. #maintainers-1" target="_blank" rel="nofollow noopener">github.com/openclaw/openc…

the death of software feels greatly exaggerated to me when youtube came - not everyone became a news anchor.. we can also produce music electronically for a while.. not everyone is a DJ.. Most people are passive consumers rather than active producers. Will we have more software built in-house vs "buying" saas? Probably - but we'll probably have so many more usecases that we didn't have before.. I do think there is a change incoming to software but it's an evolution rather than disappearance. See my comment here: x.com/chrysb/status/… Which means I agree with the conclusion - though not with its premise :)

@nikitabier Back to IRL friends I guess…

Prediction: In less than 90 days, all channels that we thought were safe from spam & automation will be so flooded that they will no longer be usable in any functional sense: iMessage, phone calls, Gmail. And we will have no way to stop it.

@chrysb 100% agree. Wrote this comment the other day on Linkedin in response to the claim that “websites are disappearing”. Your advice goes even deeper and is more actionable.

ok.. so.. I've been thinking.. and what about the.. Common People? 📺🍿🤖