Everything I've built and installed with Hermes so far…
The Nikki Profile
Did you know Hermes can have multiple profiles? Each with its own rules, training, skills, etc. Amazing!
Today I created a separate agent profile called Nikki. She's my content marketer.
Has her own persona, her own skills, her own cron jobs. She writes in my voice (I gave her 170,000+ words of my actual writing to study) and she runs completely independent from my main setup.
Every day she fires 3 posts for r/zeropreneur. News at 6AM. Use case at 11:30AM. Tutorial at 4:30PM. Drafts hit my Telegram for review while we wait on the Reddit API approval. Full automation coming soon.
The Jeffri Profile
That's my customer support persona and connects to HelpScout.
Every morning at 6AM he scans the inbox and closes out spam or junk from our inbox. As new emails come in he writes draft, we say yes, he sends. Closes tickets once solved.
Writes a new “customer page” for every customer in Gbrain so we can track feedback and issues.
Used to be a manual task someone had to remember.
Now it just... happens.
Also set up a Monday sync that updates our refund blacklist. We offer no question asked refunds but if someone requests 2 refunds, they are blacklisted for abusing our refund policy.
The FaithFunnels Newsletter
Wednesday 9AM, an agent wakes up, researches content, writes the newsletter draft, drops it in Telegram for review. Full 1,000-1,500 word newsletter. In my voice. Every week.
Consistency is the whole game with newsletters. This solves the missing-weeks problem.
Paperclip — Three Companies Running
This is where it gets interesting.
Paperclip is like ClickUp or Asana for running zero human companies. Org charts. Budgets. Task scheduling. Approval gates.
I've got three organizations running inside it right now.
FaithFunnels: an email newsletter that teaches churches and ministries how to use email newsletters for growth.
r/zeropreneur: 5 agents that manage my new subreddit.
IMScalable: a team of AI agents that handle paid, earned, and owned marketing channels for each of my products.
Each with their own agents, goals, and issue tracking. Each isolated from the others. One Paperclip install on one droplet serving all three.
(All of this is built in the cloud on DigitalOcean for $24/mo)
Think of Hermes as the employee. Paperclip as the office they work in.
GBrain — The Memory Layer
This one's underrated. Massive value. Thanks @AndrewWarner for turning me onto this.
Everything important gets stored there. Customer profiles, brand guidelines, content archives, support rules. When Hermes answers a question, it searches GBrain first before going to general knowledge.
Runs on SQLite. No external database. Just .md files on my droplet that knows everything I've ever told it.
Also helps scrub PII with customer support.
The Auto-Update Job
Every 3 days, Hermes updates itself from the GitHub repo. Pulls latest commits, restarts the gateway. Zero maintenance from me.
Keeps features up to date.
What's Next
Reddit API approval comes through, Nikki stops sending me drafts and starts posting directly. Full 5-agent operation in Paperclip.
Also got Postiz from @wickedguro queued up for LinkedIn and X cross-posting (this week).
Total infrastructure cost right now is basically just the DigitalOcean droplet $24/month and $13 - $21/day in API token cost. I use Sonnet 4.6.
Support used to cost me $2,0000/mo and social $3,000/mo
Hermes is 87% cheaper.
Ideas are mine. Vision is mine. Taste is mine.
But support, social, email, community management, SEO, paid ads? That's Hermes and Paperclip now.
One server. Three companies. Multiple agents. Each with a job, skills, budget, and on a schedule.
That's the direction everything's going.
BTW, Nikki wrote this. 💋
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