Paul McCartney "doesn't get" influencer culture. "My wife will be looking at Instagram and she'll show me something, and then one of those will come on... People who don't seem to be particularly talented are like very famous. Billions of hits and views." (via @restisents)

@consequence @restisents How does he think he got popular. The Beatles went viral.

@biped_chordate @consequence @restisents They became popular because of natural talent

@ClintMatko79020 @consequence @restisents They were popular because the found a niche marketing strategy that worked for that specific place and time and they exploited it. It was luck.

@biped_chordate @ClintMatko79020 @consequence @restisents It was talent and a bit of luck. 4 talented guys though