Hard Numbers 📈

ICYMI: Here’s our latest #CoverageToCapital research, this time looking at the link between AI and Reputation. Do you want to know how much of generative #AI output is influenced by your #PR work? Then read the full report here: hardnumbers.co.uk/research-reput…

We had a fantastic time at the Annual Numbers Christmas party yesterday🎄 A huge thank you to Charlie, Assyria and Oscar for organising such a great evening. A perfect way to close a hugely successful 2025 and celebrate the festive season and everything we’ve achieved together🎉

Link to the full report here 👉 hardnumbers.co.uk/research-categ…

In our new “Coverage to Capital: Recommendations in the Age of AI” report with @Onclusive, Mark Di-Toro, Director of Strategic Communications at @iwoca, spoke about how AI has given earned media a new lease of life. To hear more from Mark and other GEO experts, read more below👇

@Onclusive Link to the full report here 👉 hardnumbers.co.uk/research-categ…

In our new “Coverage to Capital: Recommendations in the Age of AI” report with @Onclusive, AI, PR & comms technologist Andrew Bruce Smith discussed the importance of earned media on LLM results🤖 To hear more from Andrew and other leading GEO voices, read our full report below👇

🏆 We’re thrilled to have won 3 trophies at the @AmecOrg Awards! 🏆 🥇 Small Comms Research & Measurement Team of the Year 🥈 Best Use of Measurement (with Fix My Car) 🥉Most Effective Planning, Research & Evaluation (with Fix My Car) Thank you @AmecOrg for the recognition!📈

Some PR agencies SAY they want to help clients make the most of earned media's ability to influence Gen #AI platforms like @ChatGPTapp... Well, now we’ve written a book on the subject! You can now download an ebook version of our #GEOForPR primer here: hardnumbers.co.uk/generative-eng…

Tonight, I’m flying the flag (but not wearing the gilet) for @HardNumbers at the @CIPR_Global Excellence awards 📈 We’re up for “Specialist #PR agency of the year”! We’re up against some stiff competition, so please wish us luck… #CIPRExcel

🔍🤖 What does ChatGPT really know about your brand — and where is it getting that info? @DarrylSparey, Co-Founder, @HardNumbers, breaks down how earned, owned & shared media shape what LLMs say about the world’s biggest names. #AMECSummit

For the next couple of days I’ll be flying the flag for @HardNumbers at the @AmecOrg Global Summit. 📈 I’ll be presenting our latest research on #AI and #Reputation. Get to the main room for 2:30pm today🤖 If you’re here too, or want to know more, do say “hi”! 👋🏻 #AMECSummit

Spending my morning at @RetailTechShow, learning about the role of AI in retail, driving consumer loyalty, and developing smarter communications. Say hello if you’re here too! 👋🏻 @HardNumbers

"As a #business grows, it is natural to acquire new #technologies, but over time this can lead to #technical debt." 💡 Our client, @BlueSnapInc's CEO, Henry Helgeson, tackles the issue in his latest @Forbes article.👏 You can read the full article below: forbes.com/councils/forbe…

In a shock victory, which led to an initial stunned silence and then a LOT of jumping around, @HardNumbers won B2B Agency of the Year at the @therealprmoment Awards tonight! Thanks to Ben, all the judges and most importantly the ‘Numbers and our clients #PRMomentAwards

If you’d like to download a copy of the @HardNumbers research into #AI and #Reputation I talked about at @Onclusive’s On The Road event just now, there’s a link 👇🏻#OnclusiveOnTheRoad hardnumbers.co.uk/research-reput…

We have arrived at @Onclusive’s On The Road event and secured our front row seats ready to watch @DarrylSparey take to the stage and discuss the future of comms alongside a panel of experts! 👏 #OnclusiveOnTheRoad

Tonight is the big night! 👀 🏆 Last month, we were shortlisted for two categories at the @therealprmoment awards: ⭐ Best Boutique Agency ⭐ Best B2B Agency We're looking forward to attending the awards ceremony this evening and we're keeping our fingers firmly crossed! 🤞

The latest edition of News by Numbers is here! 📈 Here are the companies that topped the February funding charts: 💰 @Saronic raised $600 million 💰 @ninjaone raised $500 million 💰 @LambdaAPI raised $480 million Full funding update in the link below👇 hardnumbers.co.uk/news-by-number…

Love this article by Henry Helgeson, CEO of our client @BlueSnapInc, discussing how #payment tech can help 5 year-end financial pain points in @Forbes. 👏 You can read Henry’s article below to find out more 👇forbes.com/councils/forbe…

@ozgurtaskaya @randfish We did some research into this very thing at the end of last year - our #CoverageToCapital research looked at how the worlds top 100 businesses were portayed on @ChatGPTapp on four vectors of reputation. You can read more here: hardnumbers.co.uk/research-reput…

@randfish As web search shifts to LLM chatbots, the main top of the funnel metric will be “mentions” by the chatbot.

2015: Traffic was our primary marketing KPI. 2025: Traffic is a vanity metric. How we measure marketing has to change because how platforms hoard vs. send out traffic has changed. IMO, this is the new path 👇

Your monthly dose of #funding news has officially arrived! 🚨 Our latest edition of News by Numbers is now live, so who topped the funding charts in January? 👀 You can find a sneak peek below, but for more funding news, click the link below 👇 hardnumbers.co.uk/news-by-number…