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Best way to sell something - don't sell anything. Earn the awareness, respect, & trust of those who might buy.
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Rand Fishkin (follow @randderuiter on Threads)
70.3K posts
Rand Fishkin (follow @randderuiter on Threads)
@randfish
Co-founder https://t.co/UdbZdchqS5, https://t.co/p1vp6dBZkE & https://t.co/hWzhpB4ku1. I help people do better marketing.
Seattle, WA Katılım Haziran 2007
117 Takip Edilen458.3K Takipçiler
April 2020 - April 2026: Our audience data refreshed quarterly
Starting today, though: SparkToro data updates every month baby!
SO FRESH AND SO CLEAN 👇
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MICE. MICE. BABY.
Today 2 big new features launch in @alertmouse:
1) Scoring on every mention (0-100, based on relevance + importance)
2) A slider to control the alerts you receive, based on that score
🔔🐭 is frickin' free! And 10X better than Google Alerts 🙄
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@Similarweb @sparktoro Oh, SNAP 😲
(wait... how did they get out of the antitrust trial with a slap on the wrist???)
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While in Valencia, Spain for Indie Founders, I got to meet my partner-in-research-crime from @LiveDatos, Belinda Conde (for the first time IRL)!
Our joint, State of Search reports have made their way into the hands of 100s of 1000s, and a new one is on the way this April 😎😎😎
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Outstanding research from @TheCoolestCool on Reddit's absolutely wild domination of Google's B2B results: foundationinc.co/lab/reddit-b2b…
Just look at these numbers 🧐🤯
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@balsamiq Hell yeah 🤜🤛💯 needed this!
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Rand Fishkin (follow @randderuiter on Threads) retweetledi
NEW Research: sparktoro.com/blog/new-resea…
Influence Happens Everywhere
Search and social are giant categories, comprising nearly half of all visits to the top 5,000 domains, but... More details in our full report w/ @Similarweb
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SO MANY people are getting misled by "AI citation" research studies, and the concept of what it means to be "cited" by an AI response.
I'm no expert, but the people who answered this question are: docs.google.com/document/d/109…
Thanks to @lucatag2015 for publishing this piece.
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Why LinkedIn Might Have Two Algorithms 👉
sparktoro.com/blog/why-linke…
For those of you who care about LinkedIn's ranking algo, @amandanat recently broke down @cspenn's deep dive.
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@hreg15 Not quite - yes, Yahoo is a portal more than a search engine, but search market share figures from folks like Statcounter (or SimilarWeb/Datos/etc.) are counting searches, not just visits. I.E. they look at the URL string, so will exclude browsing behaviors.
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the 35% yahoo number is the most interesting data point here and nobody's talking about it. that means 65% of yahoo visitors are there for email, finance, or news. they're not searching. the 'search engine market share' stats we've been using for 20 years are lying to us because they count visits not searches. this changes how you think about where to optimize.
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97% of visitors to Google perform a search
56% of visitors to ChatGPT enter a prompt
And only 35% of visitors to Yahoo perform a search
Using this data (from last week's report), we updated SparkToro to better show which search & AI tools your audience uses 👇
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@JHTScherck @leestuart Yes - as I said in the video, synthetic! Made by sending the search keywords, websites visited, and demographics to the API
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@leestuart @randfish Same question - they look synthetic at a glance.
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We make audience research software. It tells you lots of things about any group of people on the web.
But... it couldn't tell you how they used AI tools (prompts, topics)... until today 👇
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Is Google taking news publishers' traffic away?
Sweet mother of media, are they ever.
From 2023-2025, referrals from search dropped by almost HALF. Brutal. Insulting. Infuriating. And ironic given that Google is certainly training its AI answers on publishers' work. 🙄
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SEATTLE!!! Can't ask for a better opening keynote than Eric 🔥🔥🔥
Marcelo Calbucci@calbucci
.@ericries keynoted Startup Day back in 2011. I guess Seattle founders didn't scare him enough, and he's back for more! Eric is opening Startup Day 2026! The author of The Lean Startup has a new book, Incorruptible. Even better... Ticket buyers get a free copy! Early bird prices end this Friday.
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@nina_gorby "probability of visibility" - yes! I like that phrasing
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Key takeaways from tonight’s Ugly Talk NY:
1. AI recommendations are highly inconsistent.
You’re likely to get the same list of products for the same query ~1 out of 100 times (@randfish’s study).
Which means we’re optimizing for a “probability of visibility.”
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Rand Fishkin (follow @randderuiter on Threads) retweetledi
nOne final clip from our recent webinar.
As @Randfish points out, despite all the noise o AI disruption, online behavior remains stable
There are shifts, but you have to look closely.
Report: hubs.li/Q044CHLb0
Replay: hubs.li/Q044CG060
#StateOfSearch #AI
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If you're trying to:
- grow your brand's presence in AI tools
- get more press mentions
- increase the likelihood you'll be in Google's instant answers
- boost brand awareness among your audience
Well... @alertmouse is free🔔🐭
Wil Reynolds@wilreynolds
Thought I'd analyze my @alertmouse data to see if it was just me or if my brand in listicles is growing after getting alerts for our brand in states, countries, and cities we don't exist in. Yup.
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Rand Fishkin (follow @randderuiter on Threads) retweetledi
It’s here: the State of Search Q4 2025 report, created with @randfish
New this quarter: Google AI Mode clicks and changes in query length.
Get the data on traditional search, AI, e-commerce, & socials.
Download: hubs.li/Q040rNvH0
#StateOfSearch #ClickstreamData #AltData
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