Outside In podcast

Thirty years ago, people knew IBM as the “computer maker.” A lot has changed. In this new Outside In episode, @IBM CEO @ArvindKrishna talks about moving the business away from computer hardware, and focusing on technologies like #hybridcloud, #AI, and #QuantumComputing.

Marriott International CEO Anthony Capuano joined Charles Trevail on the Outside In podcast to talk about the future of the travel industry and reshaping both the guest and associate experience in the years ahead. Listen to the full episode: marr.in/OutsideIn

Three years ago, we met Prof. Americus Reed II @amreed2 at his @Wharton office and had a conversation about identity loyalty and what a #brand means and stands for. Still one of our best and most relevant episodes. outside-in.fm/americus-reed-…

@businessbarista 💯 we just had Food52 CEO @amandahesser on the pod and she talked about how creating impactful content builds trust and an emotional connection to users, and that trust allows Food52’s business to take more risks and move in many different directions

Knowing how to create compelling content & build the right audience should be prerequisite education for every professional.

Agrivoltaics \ ˈa-gri-ˌväl-ˈtā-iks \ : emerging technologies and methods designed to leverage and maximize synergies between energy production and agriculture @business @AdamMinter @opinion bloomberg.com/opinion/articl…

The Chicago @Cubs just created an awe-inspiring video about the magic of game day.

12 years ago @amandahesser left her job at the @nytimes to start a website called @Food52. A decade later, Food52 now reaches millions of people and has a multi-million #ecommerce business. Why Amanda’s background in #journalism was great training for being an #entrepreneur.

IBM CEO, @ArvindKrishna, joins the @OutsideInPod to discuss IBM’s shifted focus on consulting and developing and deploying next-generation technologies. Listen to the full episode here: outside-in.fm/arvind-krishna/

In 48 years, the world population has doubled in size, from 4 to 8 billion. These visualizations show how 8 billion people are distributed around the world. Excellent work by @VisualCap @Niccoloc visualcapitalist.com/visualized-the…

Co-CEO of @Food52 @amandahesser joins @CharlesTrevail on the pod to talk about the company’s natural progression — not perceived expansion! — from food into all aspects of the home, and the value of long-term relationships with its audience. Listen here: outside-in.fm/amanda-hesser/

“Marketers lost touch long ago with the world of the customer they are meant to understand… And most miss the prime directive of marketing: that of market orientation.” @markritson on the perils of brand solipsism and the path to customer enlightenment. marketingweek.com/ritson-brand-c…

Insightful @TheAtlantic article from author, professor, and friend of the pod, Scott Galloway @profgalloway on America’s misguided worship of tech billionaires and the societal problem of using shareholder returns as the defacto metric of success. theatlantic.com/ideas/archive/…

For decades, three companies have dominated the $4 billion domestic market for infant formula. But a supply chain shortage revealed how few options parents have. Will startups like Bobbie and @byheartbaby fix a broken industry? @reeveswiedeman @NYMag nymag.com/intelligencer/…

Listen to the full episode here: outside-in.fm/arvind-krishna/

Thirty years ago, people knew IBM as the “computer maker.” A lot has changed. In this new Outside In episode, @IBM CEO @ArvindKrishna talks about moving the business away from computer hardware, and focusing on technologies like #hybridcloud, #AI, and #QuantumComputing.

During our conversation with @LinkedIn CMO @melselcher, she described this same trend: LinkedIn users are increasingly opening up to show their true selves, their vulnerabilities and, sometimes, failures Listen to the episode here: outside-in.fm/mel-selcher/

The founder of @patagonia Yvon Chouinard and his family just did something amazing to fight climate change and protect undeveloped lands around the world. @dgelles @nytimes nytimes.com/2022/09/14/cli…

@BinetLes You should check out the Outside In podcast. We're not a "marketing podcast" but we do talk with world-class marketers like Microsoft CMO @chriscapossela, Google CMO @LorraineTwohill, and Tesco Chief Customer Officer Alessandra Bellini

I do not listen to podcasts. But if I was to listen to one podcast about marketing, which would you recommend?

Great article from @washingtonpost @WillOremus @NaomiNixWrites about the existential crisis facing @Snapchat as it seeks to build a business around an app that’s beloved by teens, ignored by older adults, and threatened by competitors like @TikTok. washingtonpost.com/technology/202…

Fast Company staff editor (and former Outside In guest) Jeff Beer explains how @RickandMorty is ruling the Brandverse -- without diluting a brand nor damaging the integrity of its characters. @jeffcbeer @Wendys fastcompany.com/video/rick-and…

Thank you @charlestrevail for the great conversation and having me on @OutsideInPod! bit.ly/3NZ4R0N