Mark Ritson

I went to business school, got a PHD in Marketing and became a professor. But all of that money and time could have been saved if I had just followed these seven simple twitter hacks.

Behold, your Tuesday morning Rik fix. Go well.

@mhdpartnership @RMC_TptPlanning @LinkedIn The end.

@RMC_TptPlanning @markritson @LinkedIn 👏

Clever? Recognisable?

@iamyesyouareno That causality is not your strong point.

The U.S. government sued SpaceX for not hiring asylum seekers. SpaceX today — achieves the highest possible outcome to advance space exploration. What did we learn?

@andrewtindall_ @proficioinc I was delighted to be on the cover. But I felt the double page, centre spread nude shot in the middle was too much.

The only marketing strategy magazine. The charts on page three are filthy. I'm in Pro Mag by @proficioinc this week, with @markritson on the cover. You can grab it for free here: proficio.io/magazine-pro

@therealburgo Nah! It’s still an error on our part. Looks too similar. We will fix. Thou art the customer.

@markritson Aargh. Chalk that up to me not reading closely. On the plus side, I’m planning on rounding out the hat trick of these with the management course!

@markritson FYI Mark, conflicting dates are showing on the Mini MBA Management course:

@MARKRIT Not even….

@HaoSun95713629 @rorysutherland I think the point you are missing is that if I charge X+3 for A, and X+3 for B neither of which the consumer is willing to pay for (using traditional economic principles) i can also get them to pay Y+1 for the bundle of A&B. Mixed Decoy Bundling.

@rorysutherland @markritson Psychology should be reserved for that which cannot be explained under classical economics. Under classical economics if people are willing to pay x+1 for A and x for B then you should price as such even if A and B cost the same to make.

From @markritson , with some great stuff on the psychology of price. Note that a lot of this stuff is kind of clever price discrimination, not pure price rises: eg The McDonald's Wrap of the Day. Pay £1 for the precise flavour you want, or save £1 and eat the one they want you to have. marketingweek.com/ritson-price-l…

@choicehacking @bruceclarkprof A reminder of why I hate X so much. Kind of petty and obscure. Like you found some mis-spelled graffiti on a toilet door.

@choicehacking @bruceclarkprof Sad.

"This will be the story of AI versus a half-assed, often hilariously bad process, which can be replaced by a superior system that works for a fraction of the cost and lead time of its inferior antecedent." @markritson is a fan/investor in synthetic data. buff.ly/45pzWVb

@eaonp @Robertc1970 I like dogs.

@Robertc1970 Ach. He doesn’t like much.

We’re proud of this work. We’re excited by what it can do, what it can change and how it all works. It wasn’t easy but it was worth it … even when Mark Ritson no doubt tells us he hates it. Hahaha.

Henry Cavill is properly fantastically English youtu.be/fHS2cqjijIk?si… via @YouTube

@waywelive @tomroach @Grace_Kite No.

Marketing friends, is there any reason a strategic consumer marketing approach (STP, 12 month planning cycles, brand & activation etc) wouldn’t work for a consumer SaaS biz other than cultural bias towards ‘growth’ / ‘performance’? @markritson @tomroach @Grace_Kite

@gmoreira001 An oldie but a goodie marketingweek.com/brand-valuatio…

hi #ad friends, I could have sworn there was a marketing week article, from maybe legendary @markritson that debunked brand valuations, such as Interbrand and brand z, etc. Can anyone point me in the right direction?

Makes you (almost) want to be a Cubs fan. twitter.com/interneth0f/st…

@DurraniMix I have a sticker for you Arif.

Are we witnessing the end of the CMO? No, says @markritson Says quick stints due to incompetence - longer tenure enables marketers to be more useless for even longer No doubt partially true, but negates victims of politics, restructures & short term-ism mba.marketingweek.com/are-we-witness…

@BinetLes As you well know Les, I sleep naked. Best way to handle the long and short of it.

I dreamed that Mark Ritson and I had matching blue paisley pyjamas.

RIP.

@c6d5Kann @EffieAwards Effie México have then Juan

Having a ball at the ⁦@EffieAwards⁩ in Mexico. But what really blows me away is that agencies look like agencies EVERYWHERE.

@Nickhalo01 @tomfgoodwin @jdaykin Put the hair in training for 8 months because I knew it would be ON in London.

@tomfgoodwin @jdaykin @markritson Or a finger of KitKat that’s only chocolate, no wafer.

It’s Black Friday. Or as I call it , unsubscribe from promo emails day.