
Io
2K posts








Stanford grads walk out as Google CEO Sundar Pichai takes the stage as commencement speaker. No mention of AI, unlike other uni speakers getting booed down this year. Story for @sfgate shortly




HORRIFIC FOOTAGE: A 21-year-old woman was pushed off a 40-meter bridge in Limeira, Brazil by bungee jump workers who failed to attach her safety rope. She died from the fall.



If you run Meta ads, this is the only video on Andromeda you need to watch. We sat down with a Creative Strategist at Meta, someone who works directly with the top 1% of disruptor brands on the platform. Here's our full conversation 00:00 Working with Disruptor brands at Meta 02:34 What is Andromeda? 09:34 Andromeda + GEM working together 11:15 The shift from targeting to creative 14:50 Creative similarity explained 19:10 Targeting personas 23:30 Creative strategists in the AI era 25:13 Creative themes 30:29 Is changing the script enough? 36:56 How many creative concepts should you run? 41:22 Brand consistency vs creative diversity 43:40 Partnership ads deep dive 52:55 Meta AI tools brands should be using 57:56 Measurement & ad account structures 1:01:18 Advice for brands wanting to become Disruptors 1:02:40 Where to stay up to date with Meta updates our most valuable episode to date
















