Connect Marketing

Marketing Tip: When budgets tighten, prioritize content that proves value. Video earns its place by driving revenue, not vanity metrics.

One of the most important shifts happening right now; marketing success is less about effort and more about clarity. This Entrepreneur article reinforces it: The brands that win are the easiest to understand, trust & recommend (by both humans and AI). 🔗 na2.hubs.ly/H04TBwN0

Marketing Tip: Video is one of the strongest ROI levers in B2B marketing. Short-form explainers consistently deliver measurable returns.

You innovate, you create, you lead—but the world won’t know it unless your story is told. With 30+ years of experience helping 400+ high-tech B2B brands, we ensure your work gets the visibility it deserves. Let’s talk: na2.hubs.ly/H04PTJs0

So many B2B leaders still fall for these PR myths. We made an infographic to set the record straight — and yes, analysts do matter. na2.hubs.ly/H04K_pd0

Marketing Tip: Don’t tell prospects what your product does — show them. Demonstration beats description every time.

We're almost there . . . #FridayVibes

Think of video marketing like building a house. You wouldn’t start with the roof, right? Start with the foundation -- Dive into our blog to see how to make video work harder for your business: 🔗 na2.hubs.ly/H04ClLv0

Marketing Tip: Video turns abstract technology into something tangible. Seeing how a product works helps prospects finally “get it.”

Leadership in 2026 won’t be about doing more, it’ll be about doing what matters. This article outlines 10 leadership pivots we’re seeing play out in real time. Worth the read: na2.hubs.ly/H04tzqH0

Marketing Tip: Repurpose strong content into multiple formats. One solid idea can fuel blogs, videos, social clips, and sales assets.

Marketing Tip: Customer stories are more persuasive than product features. Testimonials build trust because prospects believe peers before brands.

If you’re looking for insights shaped by 30+ years in B2B tech PR and marketing, this is where we share them. From media strategy to AR best practices, you’ll find the lessons, wins, and hard-earned learnings we’ve gathered along the way. 🔗 na2.hubs.ly/H04gY6-0

The takeaway we loved here: what works for humans also works for AI. Clear narratives, real people, authentic language, that’s what keeps buyers watching and gets video surfaced in an AI-driven search. Storytelling isn’t fluff. It’s strategy. na2.hubs.ly/H04fZWL0

Think PR is just about press releases? Think again. This infographic busts 4 common PR myths that B2B brands often believe. 👇 na2.hubs.ly/H04bQPQ0

Marketing Tip: Great video starts with a strong story, not flashy visuals. If the message isn’t clear, better graphics won’t save it.

Marketing and PR campaigns rarely fail for just one reason. But if you had to pick the biggest culprit, which kills more campaigns?👇

This @Digiday piece lays out the new reality of the CMO role: today’s CMOs are navigating crisis, culture, cost pressure & growth—all at once. Reputation management, revenue accountability & tech fluency are no longer optional. Smart dive: na2.hubs.ly/H043Fty0

Want to make AI your marketing team’s secret weapon — without breaking your brand? Here’s your marketing survival guide: ✅ 10 smart ways to use AI ❌ 10 traps to avoid

Slow PR can stall your growth, leaving opportunities on the table and letting competitors get ahead. We help B2B brands maintain momentum with strategic messaging, targeted media outreach, and analyst engagement. Let’s talk: na2.hubs.ly/H0405Vq0