Digiday

The CTV conversation is increasingly centered on which formats can most effectively turn attention into action. Partner insights from Nexxen digiday.com/sponsored/how-…

Agentic media planning and buying could shake up programmatic media. But old politics and new ambitions are dividing key players into camps pursuing consensus – or disruption. buff.ly/f2RZ1Um

A look at how the creator economy is using generative AI, from workflow help to identifying partnerships in DMs. buff.ly/0DPPVGu

For some publishers, third-party content scraping lands as an even bigger affront than the ad tech tax they’ve spent years navigating – not a share of the pie, but the pie itself. buff.ly/WCxVbGW

Partnering with Vistar Media, TikTok is rebuilding — not repurposing — ad creative for OOH, with tight control over branding and execution. buff.ly/ufXEwkh

Join the ranks of industry leaders shaping what’s next in media and marketing with the Digiday Awards, joining past winners from Edelman, VICE, HP and more. Last chance to secure the lowest rate is next Friday, May 8. buff.ly/JQsflBr

Updates to the company's conversion pixel signals a consent-first approach to ads in Europe, shaped by stricter EU privacy rules. buff.ly/TgPmgV6

YouTube is giving brands something they’ve been asking for. The question is whether getting it makes them want something it can’t yet provide. digiday.com/media-buying/f…

USA Today Co.’s AI licensing deals helped drive meaningful year-over-year revenue growth in Q1, despite pressure on traffic and programmatic. buff.ly/6BQN1Vg

Marketers flock to AI visibility tools in a zero-click world. But inconsistent results and a lack of benchmarks are fueling skepticism. buff.ly/P0BuNaZ

HuffPost UK, Reach and USA Today Co. are rolling out Taboola's AI-powered answer engine to boost engagement. buff.ly/VS9rBgH

Baller League's growth strategy: build fandom first, sell franchises second. buff.ly/izA7t1o

This is the platform's biggest update in its history, having previously been criticized for not keeping up with peers on performance. buff.ly/veUUSKM

Google issues AI Max updates come as parent company Alphabet boasts Q1 revenues of $110 billion. buff.ly/i1t7lFF

The war nobody can price in. buff.ly/MgChfJe

Love Island star TJ Palma had a successful career before his fame, now he's generating even more revenue for his businesses through creator content. buff.ly/XPcmX8g

Research from McKinsey shows that a full-funnel strategy generates 15%–20% higher marketing ROI on average. Partner insights from Keen Decision Systems digiday.com/sponsored/what…

Day 2's interviews featured Molly Battin of The Home Depot, Kirk McDonald of Sundial Media Group, and Omnicom Media's Joanna O'Connell. buff.ly/HbVdUQr

Publishers are overhauling traditional ad sales teams in favor of outcome-driven teams focused on performance and client success. buff.ly/sMvHrux

Nielsen's Peter Naylor, Multilocal's Fern Potter and Crossmedia's Kamran Asghar shared their learnings and teachings coming out of the Possible conference in Miami. buff.ly/I6GDcnw