MFWitches

People often get in touch with MFW to ask how they can take part in our consumer boycotts. So here’s an explanation of what you can do, and why it matters. The commitment we need (for people who want to make a difference) is to contact 1, 2, 5 or more advertisers from our data lists each week, telling them why you demand they stop funding the misogyny, hate and lies expressed by the media personality or program/channel you choose. There are two ways to contact advertisers. You can use the data lists via our MFW website mfw.org.au, or via our web-based app at app.mfw.org.au. In either case, follow these instructions: 1. Click on campaigndata.mfw.org.au (#ToYourBrooms link on our sites) for all our #ToYourBrooms advertiser boycott campaigns. These target individuals, programs and/or media orgs which are the worst in terms of broadcast hate and lies. They currently include: - #BinBen (Ben Fordham/2GB) - #NewsCorpse (Rupert Murdoch’s papers and Sky News) - #SquishSpotlight (Kerry Stokes’s Spotlight TV show) - #TuckOff (Tucker Carlson) and - #VileKyle (Kyle Sandilands/KiiSFM). 2. Click on murdochfreeworld.mfw.org.au for our #MurdochFreeWorld supplier campaign, which targets businesses which stock or supply Murdoch- or Stokes-owned content. It’s easy to take part. Just find and click into on the hashtag campaign (as above) you prefer, and locate advertisers you currently use (or might use). Contact them via the email or social media details supplied. Tell them you’ll stop buying their products/services unless they stop funding the content you object to, and explain your specific objections. You can even tell them what they’re funding goes against their own Code of Conduct or Mission Statement (find these on their websites). Don’t take no for an answer, don’t listen to them say they don’t control where their advertising goes (this is rubbish), and keep it up with more advertisers. But please: always be polite. Currently, a few thousand witches a week do this. But if it were ten or fifty thousand, advertisers would pull out a lot faster. We also need financial support, preferably with a recurring donation of $5 or $10 per month, or more if funds allow. We can’t run our campaigns without the wherewithal to pay our staff who work very hard to compile and analyse huge amounts of data we then supply to you. If it matters to you to reform our media, please assist: mfw.org.au/donate/ mfw.org.au/merch/ Finally, since mass-reporting by the trolls who want media lies to prosper causes us to sometimes disappear from our platforms, follow us in as many places as possible: MFW Coven: facebook.com/groups/2599767… Insta: @MFWitches Facebook: @MFWitches Threads: @mfwitches It’s a crucial time to get involved, since media lies are getting worse. They’re losing profits since more people see through their bullshit daily, and this causes them to publish for link clicks rather than truth. The only way to combat this is to show them they’ll lose more profit via losing advertisers unless they stop using outrage and deception to get attention. Our motive isn’t to put these companies out of business or for journalists to lose their jobs. We just want the lies and lack of balance to stop. If Rupert Murdoch and other similar media outlets would choose to run their companies with relatively objective reporting, we’d quickly abandon our witchy campaigns. What happens next, witches, is up to us all. If enough advertisers and suppliers pull out of supporting these awful companies, neither our politicians nor the media will fail to get the memo that we’re fucking tired of being lied to on a daily basis by journalists and companies who refuse to follow their own media codes. And they’ll quickly change. Now’s the time for all of us to take a stand. We’re a collective of angry sweary witches who are determined to make a permanent difference. And if we don’t do this, who fucking will? Are you in? #ToYourBrooms

If you think Donald Trump is the worst person in the world right now, never forget that without Rupert Murdoch, Trump would never have become President of the USA even one time, let alone two. #NewsCorpse

How in the goddamn fuck do we live in a world where the thing which will turn MAGA hard against Trump isn’t his fervent funding of the slaughter of tens of thousands of tiny children in Gaza but that they’ll soon have to pay a dollar or two a gallon more for petrol? #NewsCorpse

I WILL SAY IT AGAIN Martin van Creveld one of Israel's most prominent military historians, professor at Hebrew University said this on the record: “We possess several hundred atomic warheads and rockets and can launch them at targets in all directions, perhaps even at Rome.” "We have the capability to take the world down with us. And I can assure you that that will happen before Israel goes under." Rome. The seat of the Vatican. 1.4 billion Catholics. Not a threat from an enemy. A threat from a professor at one of Israel's top universities. This doctrine has a name: THE SAMSON OPTION. Named after the biblical figure who destroyed a temple, killing himself and everyone inside. The policy: if Israel faces existential defeat, it will use nuclear weapons against EVERYONE enemies AND allies to ensure the world goes down with it. This country: Has 80-400 nuclear warheads Has ICBMs that can reach any continent, Has nuclear-armed submarines built by Germany (😂) Has never signed the NPT. Refuses all inspections KIDNAPPED THE WHISTLEBLOWER WHO EXPOSED THE PROGRAM And it has never been sanctioned. Never been bombed. Never been condemned. It receives $3.8 BILLION per year in American aid. The country threatening to “take the world down” is the one being funded. The country that negotiated its nuclear program is the one being bombed.

@evanste46409034 Yes and as we all know the BBC are bastions of truth and honesty in reporting, aren’t they? I’d trust them as much as I trust my cat to understand the Epstein War.

@MFWitches BBC reports that the Qatar fires are extinguished.

If this is true it feels like that moment in that movie near the end where they were all saying a lot of humans really did have it all for a while but never truly realised how good they had it till it was gone, doesn’t it?

@MikeCarlton01 Advertisers stampeding for the exits was due to the work of @MFWitches with their tireless campaign. Sandilands gave them plenty of ammunition - unable to host a radio show without being gross. He gave his employer the opportunity to sack him and they jumped at it.

Yup, we knew our win had been reported on. And we’ve credited on our page all those pieces we found where that occurred, and in many cases thanked the organisations or reporters. What our post you’ve quoted says is that the mainstream media won’t report on their being more than 2,000 advertiser withdrawals from the Kyle and Jackie show over the past almost-two years. And that’s still true. If that changes, we’d love to acknowledge it!

You say the media won't report on the colossal significance of MFW in this saga. But we at the SMH certainly have, including in my interview with their former producer. smh.com.au/national/i-gav…

@ChrisEconomist @Mark_Graph Is there an OH FUCK! for when it goes to $200 a barrel?

Treasury has modelled 2 scenarios - I call them OH DEAR and OH NO! OH DEAR is already underway (oil at $100 a barrel). It immediately pushes inflation to 4.5% and weakens the economy OH NO! is worse, with oil at $120 for some time. It sees inflation at 5% and a larger and lingering hit to the economy abc.net.au/listen/program…

@IxatDnats That’s an absolutely untrue conclusion. Just wildly untrue.

Amazing how loyal advertisers suddenly find Sandilands "crude" at the same moment he fails to sell enough of their shit: abc.net.au/news/2026-03-1…

It was certainly an achievement, but Kyle being sacked had little or nothing to do with Melbourne ratings. How do we know? Because Alan Jones was sacked when he had (by far) the highest ratings in his timeslot at the time. He was sacked anyway because what matters to a media company is REVENUE, not RATINGS. The media are perpetuating the narrative that it was ratings which caused the show’s failure, because they refuse to credit the real reason: a group of angry sweary (mostly) women who talked to advertisers and got more than 2,000 of them to leave, leaving ARN’s revenue around $40 million dollars or more in the red. It was unsustainable. Poor ratings would have stressed ARN and Kyle, but they would in no way have been a death sentence. In fact, they would have caused the show to be broadcast more quickly in other states (Adelaide, Brisbane and Perth) so Kyle could have made himself a national star (instead of just a Sydney one) which would have helped improve ratings everywhere. In addition, the spread of the show to be national would have given ARN around $10 to $15 million dollars in additional savings which would have easily offset any loss from lower ratings. Of course it’s great that Melbourne rejected Kyle and Jackie, but that has little bearing on why they’re now gone. It’s very disappointing seeing people credit the wrong issue when doing so helps our terrible media cohort spread lies and essentially does the job of the billionaires for them. Unless that’s the aim of this OP?

Melbourne is a great city and its people have plenty of things to be proud of. But surely one of our crowning achievements is being the town that told Vile Kyle to piss off. Truly excellent stuff, and everyone in Sydney should be thanking us for doing what needed to be done

How the fuck do we live in a country where every day now we’re learning just how much our politicians (on all sides of government) ignored Australia’s sovereignty over our own resources and safeguarding of our own natural wealth and instead squandered everything we as citizens have collectively owned for DECADES in favour of instead currying favour with billionaires in return for cushy kick-backs and depraved job opportunities post-parliamentary careers? It’s such a fucking travesty it’s beyond any rational expectation or belief. And we’re all going to be fucked because of their greed, hubris, ignorance, irresponsibility and sheer fucking stupidity. #NewsCorpse

Yes, we’re still posting withdrawals in the #VileKyle campaign since all these advertisers withdrew from the Kyle and Jackie show prior to this campaign’s pause, so deserve to be noted and thanked. So thanks to Wild Secrets Australia, Don Smallgoods, Goodstart Early Learning, Hearing Australia, Tempur Mattresses, Unsinkable Guy, Young and Jacksons, Sandalford Wines, Mr Brakes and Neat 3B for all refusing to fund #VileKyle’s filth. None have been heard for more than 4 weeks on either radio or Australian Idol, so we have list them as departed. Please read on, since we won’t stop till advertisers stop funding the filth. Go to mfw.org.au/our-campaigns/ to learn how to contact advertisers. Or go directly to FOE lists here: campaigndata.mfw.org.au/business-direc… or or campaigndata.mfw.org.au/business-direc… . Send all responses to witches@mfw.org.au. Please also support our work to get rid of Vile Kyle: it’s a subscription to the future for the price of a coffee (or two) each month: mfw.org.au/support #ToYourBrooms 2/2

🧙🏽 🍾 ❤️ 💃🏼 🧙🏼‍♀️ #VILEKYLE WITHDRAWALS 2001-2010 🧙🏽 🤩 🥂 🌟 🧙🏽 Want some icing on your Kyle and Jackie cake, witches? Icing on the cake of the pair now being off mainstream radio for a while and maybe (just maybe) for good? Because in the final ignominious twist of this ongoing saga (until the court battles potentially start, that is) is the news out this morning that the show was still in ratings doldrums AS WELL AS battling a calamitous advertiser drought caused by the witches: “The Kyle and Jackie O Show’s final radio ratings survey ended with a whimper, as the program lost listeners in Sydney, while the now ‘terminated’ duo finished their two-year stint in Melbourne in eighth place. The first radio ratings survey result of the year was released on Thursday morning, covering a period of time the majority of which the duo remained on air together, before their blow-up … The share result for the duo that have dominated the Sydney market for two decades was unchanged from the final result of 2025, a 12.7 per cent share, 4 percentage points behind market leader Ben Fordham from Nine-owned 2GB. But their cumulative audience took a hit, as they lost 60,000 listeners and ended on 636,000. Both breakfast shows on Nova and Smooth FM had more cumulative listeners across the period. In Melbourne, however, The Kyle and Jackie O Show had a very marginal boost of 0.1 of a percentage point, rising to 5.1 per cent, yet it remained in eighth place in the slot. Cumulative listeners across the period were unchanged on 403,000 compared to the previous survey. Jase & Lauren, the duo they replaced in Melbourne who are now presenting the breakfast show on Nova, returned to the number one spot among the commercial networks, only bettered by perennial number one duo Russel & Ross on talkback station 3AW. The Nova show jumped to an 11.1 per cent share, up from 8.8 per cent. The 3AW show had an 18.9 per cent share, down from 19.8 per cent.” theage.com.au/business/compa… We all know WHY it seems the show’s ratings may have been trending lower in Sydney prior to their exiting the building, too. It may be because Kyle was under pressure from bosses to tone down the program’s content since ongoing discussions to that effect between ARN Media and MFW started, so Sydney listeners were deserting. As we’ve said before, the show appeared to be between a rock and a very hard place: tone UP the filth in Sydney to secure better ratings, or tone DOWN the filth to secure advertisers, and thus continue to slip lower on ratings’ charts. Since Kyle perhaps didn’t know which way to jump in the face of this apparent snooker, perhaps this dilemma led (at least partly) to his on-air blow-up with Jackie. Who knows? However it all happened, the end result is the show has now disappeared AND leaves a final failure in its wake of ratings in Melbourne lower than the proverbial test pattern and in Sydney on a solid downwards trajectory. Well. Good job, witches. It wasn’t the end result we had wanted, but we had to stop the filth broadcasting however it occurred. And since Kyle refused to take any responsibility for revenue falls and a lack of interstate broadcasting, ARN Media did what had to be done. Done and dusted. For now, anyway. Stay tuned. 1/2

@deev1113 @PollyWi92611992 @abcnews Of course we do. All these tweets are rhetorical.

@MFWitches @PollyWi92611992 @abcnews You know why

How the fuck do we live in a country where @abcnews will bleat on and on about Iran bombing Middle East oil refineries and only as a tiny comment at the end of the report bother to mention that #Iran strikes only came AFTER Israel badly damaged their gas fields first? #NewsCorpse

Seriously, America has looked pathetic to the rest of the world since at least 2016, and for many of us from way before then. It seems strange you’d say that in the present tense when the rest of us have been completely over brutality and stupidity of US leadership for decades. Do try to keep up.

Jesus Christ this is becoming like the saddest Spanish telenovela ever He is making us seem so utterly pathetic on the world stage

@Blindsidedly At least a bit? We’re 80% (at least) of the reason he’s gone. This is easily provable. The media don’t report on it only because they don’t want to give us credit as we might come for them next.

@MFWitches Blessings be upon you all at MFW, a great effort and an outstanding result. I've read a bit of the media on this story and I haven't seen anyone mention the pressure K and JO were under re: your valiant campaign and their live spat. I credit MFW at least a bit for it.

🧙🏽 🍾 ❤️ 💃🏼 🧙🏼‍♀️ #VILEKYLE WITHDRAWAL 2000 🧙🏽 🤩 🥂 🌟 🧙🏽 On the day ARN Media have advised the ASX Kyle Sandilands no longer has a contract with the company, we’re posting #VileKyle Withdrawal 2,000. TWO THOUSAND!!! That’s 2,000 advertisers who agreed with our civil and polite request not to fund filth. 2,000 advertisers who knew their brands would be damaged by association with a show dripping with misogyny, racism, homophobia and hate. 2,000 advertisers who want Australia to be a decent place, not one where pissing competitions and proposed incest on air isn’t a thing. And 2,000 advertisers whose staff, suppliers and customers live in the 21st century, not the 1970s (or the 1870s). That’s the REAL story today. But the media almost certainly won’t report that. Both these pieces below, for example, have glaring inaccuracies and lies within them (including that the show didn’t spread to Adelaide, Brisbane and Perth because of low ratings, which is wrong, and that the withdrawals only number 540, an astoundingly glaring - and easily fact-checked - lie) but that doesn’t stop them publishing. Anyway, we’re linking these pieces both to point out the lies AND to give you access to Kyle’s statement (also in our first comment below): abc.net.au/news/2026-03-1… news.com.au/entertainment/… If you think our response to this contract termination is a little subdued, witches, you’re probably right. The past few weeks have been very difficult for us, as we’re enduring a huge wave of hate from Kyle’s supporters (which will now ramp up even further) and are, as regular witches know, also trying to secure our own safety while still continuing our crucial work. And because while of course there are celebrations to be had, there are also now another lot of people who are probably out of work at ARN, and who don’t deserve that fate. We’re exhausted. Yet satisfied. And grateful to our community here. And thankful for your good wishes and joy. And, truth be told, a little stunned. So for now, we’ll leave you with the news that yes, more than TWO THOUSAND advertisers left the show over the past almost-two years, and you heard that here first. We stand by the numbers on that list (despite them being regularly questioned and disbelieved) and will demonstrate their accuracy when the dust settles. The last thing we want to say is this: it didn’t have to be this way. This situation could have been resolved without Kyle or Jackie leaving ARN, and we’ll have more to say on this in future. Yet since Kyle refused to do what needed to be done to resolve this debacle to the satisfaction of all, this is the result. It was the only result which could have eventuated, given the circumstances. So all we can say for now is, with great relief: Kyle is off the air. And unless his behaviour significantly changes, he’s unlikely to soon return to any program with commercial advertisers. That’s true witchy power. And it’s fucking amazing. ______ Thanks so much to the Adelaide Aquatic Centre for refusing to fund Kyle’s filth. Their ads were heard for only two weeks before they fled back in early February (so more than 6 weeks ago). We chose them as our 2,000th withdrawal because they’re so typical of the advertisers we’ve listed over the past almost-two years: a small-ish business which quickly took on board our valid feedback and decided they didn’t want any part of it. We sincerely thank them for their stance. This campaign is working so well. Yet we won’t stop till advertisers stop funding filth WHEREVER IT BROADCASTS. Please also support our work and help get rid of Vile Kyle: a subscription to the future for as little as a cup of coffee (or two) per month: mfw.org.au/support Let’s go. #ToYourBrooms

Hey Witches! Paul Barrie being interviewed on ABC News 24 spoke about the “MFW successful campaign” against Kyle and Jackie O show for the loss of advertising revenue which played a part in Kyle’s dismissal today. Bloody legends Witches. Ian

@MFWitches @graibeard Kyle Sandilands wouldn't do "what needed to be done" to keep his job because he has nothing else to offer other than filth. Crude, no sharp wit & not smart enough to understand that the world (audience) has changed. Bravo Witches!! An incredible achievement!! 🌟 🌟 🌟 🌟 🌟