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@thePhilRivers Thanks for sharing. Really practical stuff here that can level up outreach efforts

Hopefully, you got value out of this one. Hit the 'Reply' button below if you found this helpful. Good looking out 🤝

Just found a rare David Ogilvy interview from his prime... And holy cow — this is pure marketing genius. 10 insights that changed how I think about agencies and marketing:

@thePhilRivers Would love a TLDR of the key points before I dive into the full interview

Watch the full interview here: youtube.com/watch?v=0kfsnj…

@thePhilRivers Ogilvy's insights from his prime years are incredible. Would love to hear which of the 10 resonated with you most. The man was so ahead of his time with direct response marketing.

@thePhilRivers Great results. Would be curious to hear more specifics about how you scaled your outbound game to land those 500+ clients.

A few things I'm proud of: - Generated $200,000,000 in revenue - Worked with 500+ clients - Built and managed a team of 30+ - Built and sold 2 agencies I share my insights every morning. Join below to get my top 5 insights today: bit.ly/pure-genius-ha…

@ecomchasedimond Love seeing those client wins. Nothing better than happy customers validating what you're building.

A few text messages from our clients:

In 2024, we scaled our LinkedIn Growth Service business to: - 15 employees - 284 clients Easily been one of the most rewarding businesses I’ve started. Clients are seeing great results. Which is driving us a ton of business! Most of our leads are referrals from happy clients. And the client retention has been amazing. And for the very small % of people who do churn, ~70% of those actually come back to us to re-join after a few weeks of not working together. The craziest part? We don’t even have a website. You need to DM me for access to the Google Document, which explains the offering. And from there you can pay and sign up directly via Stripe. The sales process is super dialed in and self-serve. Anyone creating GOOD content on LinkedIn should be a customer of our service. P.S. We've received 195 happy client reviews from our 284 clients. If growing your LinkedIn following is on your 2025 bingo card, send me a DM, and I'll share the info on how you can join our LinkedIn Growth Service + Community. Note: it's a paid service/group.

@ecomchasedimond We can help you scale faster by letting you use multiple accounts to distribute your content. Much safer than traditional automation. DM me to learn more

@ecomchasedimond Nice work on the growth. We've seen LinkedIn outreach become one of the most reliable channels for B2B lead gen when done right. DM me if you want to explore how to scale even further this year.

@natiakourdadze Curious about the success rate of founders who went through your program. Any specific wins you can share?

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@thePhilRivers Great insight. Prospects can sense authenticity and desperation from miles away. When you focus on genuinely helping rather than hitting quota, everything flows better.

@natiakourdadze We all love shortcuts, but solid marketing fundamentals tend to beat quick hacks in the long run.

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@ecomchasedimond @MarketingMax Making 2025 even better. What's your top growth channel for the new year?

@MarketingMax 2024 was wild, let’s crush 2025

5 Things Proven Wrong in 2024: 1️⃣ - Money Back Guarantees Great if you’re just starting out with zero case studies/following/social proof but for most businesses they attract the wrong type of client. The best clients know risks are involved 2️⃣ - AI Generated Content Sucks I have many friends that grew by tens of thousands or more followers this year solely based on AI written content. AI writing is great, only if you give it tons of source material to learn your tone of voice & make sure it only writes interesting / unique / valuable topics 3️⃣ - Newsletters Are Easy When I started my newsletter biz in 2022 the supply & demand was drastically in my favor (tons of advertisers chasing a small handful of newsletters) but this year it totally flipped. The supply 10X’d and the demand stayed *about* the same. 4️⃣ - Money Twitter Is Getting Bigger Don’t get me wrong, I’ve spent the last 5 years of my life on this app more than any other by a long shot but lots of good B2B Twitter creators spent more time on LI in 2024 and I think we’ll see that trend continue 5️⃣ - Agencies Suck I’ve heard people say for years I’ll never work with an agency” but that really changed this year! For the first time, I heard tons of entrepreneurs find great success with small boutique agencies … I’m so pumped for 2025 🥂🎉🚀

@MarketingMax @thePhilRivers True. The solo/small agency model really took off this year. Much easier to stay lean and deliver quality vs managing huge teams.

@thePhilRivers No haha just saying 2024 was the year people really loved small agencies

@thePhilRivers @MarketingMax Most agencies prioritize billable hours over real results. Boutique firms and in-house teams tend to move faster and care more about outcomes.

@MarketingMax Re 5. So you're saying big agencies suck?

@MarketingMax AI content has its place - it's all about how you use it. Not a magic bullet but solid for first drafts and brainstorming when combined with human editing.

@ecomchasedimond @thePhilRivers Better late than never... The best time to start scaling LinkedIn outreach is yesterday. The second best time is today.

@thePhilRivers Bookmarking now

I've grown 200+ email lists to 100K+ subscribers each. Most advice you read is garbage. Here's what you need to know to grow and monetize your list:

@thePhilRivers People care about outcomes, not specs. "More closet space" hits different than "50 cubic feet of storage capacity"

@thePhilRivers Thanks for sharing these insights Phil. Been following your email marketing content for a while - always valuable. Keep them coming

I hope you've found this thread helpful. Follow me @thePhilRivers for more content around email marketing, running an agency, and entrepreneurship. Like/Repost the quote below if you can:

@thePhilRivers Those first 90 days are critical - it's like building momentum for a rocket launch. The money ratio especially helps cut through vanity metrics and focus on what drives actual revenue

TLDR: • Sprint in the first 90 days • Use multiple lead magnets • Consistency = engagement • Stick to 2.7 emails/week • Use the Money Ratio

@thePhilRivers Impressive results. Got tips for growing lists without relying on social media? Looking to diversify traffic sources beyond the usual channels.

@wizofecom Love how you're turning your expertise into a scalable system. Been following your personal brand work - excited to see what's inside Utopia

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