Joost de Valk

Been productive today at #CFHack2026, working on the FAIR for TYPO3 project, got a PR merged in AspireCloud. Also reviewed the TYPO3 Extension Repository and wrote a bunch of design & UX suggestions for it: typo3-redesign.pages.dev #CFHack is such a great start to #Cloudfest!

At the Cloudfest hackathon, where @CaroleOlinger is kicking off #CFHack2026. So yes, my first few days of #Cloudfest I’ll spend at #CFHack!

@MarcoAlmeidaPT I'd do /en/ on the existing domain.

Question for the #SEO experts: Let's say I have a vertical online shop for the Portuguese market only, running on the nomedoproduto[.pt] domain (nome do produto = name of the product). The website is in Portuguese. Let's also say that I want to create a landing page in English, aimed at international companies and expats operating/living in Portugal. Should I create a nomedoproduto[.pt]/english/ page and keep them on the same domain, or use a nameoftheproductinenglish[.pt] domain and link to each inner page on the original domain from there? Links to inner pages will be powered by Google Translate running on the client side. In short, which option? 1) English landing page on the same domain -> links to inner pages (GTranslated) 2) English landing page on a specific English domain -> links to original domain inner pages (GTranslated) Please RT

Search opinion from yours truly: joost.blog/ai-optimizatio…

@apeatling @pootlepress I don't think we disagree - I do think that'll have a profound effect on market share numbers. I also think we should focus on making sure people can easily move from static sites _to_ WordPress.

@jdevalk @pootlepress Let me clarify. No value meaning that many of those sites either are static and long forgotten, or could have been only html in the first place. The value of WordPress going forward is the ability to do more than that, focus on providing that value

@apeatling @pootlepress That’s true. What percentage of sites never does?

@jdevalk @pootlepress It’s not enough. If you really think this through it breaks down as soon as you do anything beyond basic text and images

@famousish @photomatt Honestly love it. Showcasing the multitude of cool plugins out there is fun!

This morning was nerve-wracking. I pushed a change that touched 37 million WordPress sites — we're running an experiment to curate the featured plugins list on WP.org.

@tymrtn fair.pm

@jdevalk What’s FAIR?

For slightly over a year Karim Marucchi and I have been trying to get FAIR "off the ground" for the WordPress ecosystem. We have now come to the conclusion to that funding this effort is not going to happen. 1/2

And to highlight the FAIR team's messaging about this: fair.pm/blog/2026/02/2…

And, in the face of AI and all the other changes happening, we've decided that we have to know when to stop. But... there's a silver lining! Read it all: joost.blog/fair-wordpress…

@wschaapman While my work has come to a stop, FAIR has not. So there's hope.

@jdevalk Thank you for the excellent work. Even though it has come to a stop, I believe many people have opened their eyes. This could still be a step forward for WP, even if it’s a small one

I found myself needing to get Obsidian doc from my Openclaw agent, and not wanting to search for the doc it created or updated for me. So... I created a solution, https links to your Obsidian vault: joost.blog/obsidian-agent…

AI will confidently sign off on anything. ⁠The question is whether you will too. ⁠joost.blog/healthy-doubt/

@TheWPGuy @KateToon Say hi back from us!!!

@jdevalk my girlfriend @KateToon say hi and she misses Marieke #sheepsyoghurt

This idea of serving ai bots your content as markdown sounds smart on 2 levels to me. 1. Faster and more accurate data sent to the llm 2. Less website resources used @jdevalk has made a plugin to serve WordPress pages as markdown. I am definitely checking it out. github.com/ProgressPlanne…

@learnwithmattc @WordPress @astrodotbuild Been playing with it and was impressed; if we interact with websites through AI more and more, the system "behind" it doesn't matter as much in how it stores content. I think this is a true challenger for the "smaller" site market. Especially because hosting it is basically free.

If you are a @WordPress webdev, or plugin or theme creator, or agency owner… You should build a site or 10 with @astrodotbuild today. Why? Because you need to know what's possible. AI is changing how we understand web development as a practice and you are supposed to be a professional who delivers value and outcomes to your clients or customers. If you don't know what's possible, you can deliver what they need, only what you know.

@learnwithmattc @mark_jansen @KatieKeithBarn2 @Cloudflare Exactly 🤣 And I’m happy to have my AI entertain your feature requests too 🤣

@jdevalk @mark_jansen @KatieKeithBarn2 @Cloudflare LOL. Ok. I get it. I'll see what I can this week. I agree we don't all need to create thousands of variations of the same thing.

There’s a new @Cloudflare feature where AI crawlers can read your site in Markdown instead of HTML, which is more efficient for them. It’s only on paid plans, so I need to decide whether to upgrade. Does this benefit the site owner, or just the AI companies? blog.cloudflare.com/markdown-for-a…

@learnwithmattc @mark_jansen @KatieKeithBarn2 @Cloudflare Whatever. Seems dumb.

@jdevalk @mark_jansen @KatieKeithBarn2 @Cloudflare Because I'm lazy and didn't want to create issues and PRs and whatnot. And I'll probably add a bunch of other features in there as I go. Not making a product here.

@learnwithmattc @mark_jansen @KatieKeithBarn2 @Cloudflare Why fork it though? 🤷🏻‍♂️

@mark_jansen @KatieKeithBarn2 @Cloudflare @jdevalk Thanks Mark! Katie, I forked Joost's and enhanced it a little and created a production-ready ZIP. Download the "for-the-bots-1.0.0.zip" from this page and it'll generate the MD files on posts and pages for you. github.com/mathetos/for-t…