
Joost de Valk
10.2K posts

Joost de Valk
@jdevalk
Investor @emiliacapital • Founder @Yoast • Open Source aficionado currently playing with Astro & EmDash • Husband to Marieke • Father of 4 • 🇪🇺🇳🇱🇮🇹️️














Open source won on cost for 30 years. AI is making that argument irrelevant. The now even more important case is agency: software you can inspect, fork, host, and migrate without permission from a vendor, or government. 1/2



I gave this presentation about the Helpful Content Update 2.5 years ago, a couple of months after the September 2023 update rolled out. So why am I sharing it now? Because the patterns I'm seeing right now in SEO/GEO/AEO look and feel exactly like where we were in 2022-2023, before Google rolled out one of the biggest algorithm updates in its history. You can see examples of this in the slides I shared. The same mistakes are getting made now to "try to win in AI Search," and companies are getting burned left and right for trying to scale AI-generated content in ways Google already built systems to suppress. Every day I see a new viral thread on X about someone "discovering" programmatic SEO and sharing their success story. But when you actually look at the site's performance, you see the crash on the other side that never gets publicly shared. Figured I'd share it now, because "what's old is new again." slideshare.net/slideshow/the-…








Content types in WordPress has always been done by 3rd-party plugins built for the pre-block editor paradigm. I decided to show you how we should bring modern, AI-native content modeling to WordPress, in this very alpha prototype:




Content types in WordPress has always been done by 3rd-party plugins built for the pre-block editor paradigm. I decided to show you how we should bring modern, AI-native content modeling to WordPress, in this very alpha prototype:

