CORE

Grateful for one more game. And the next one after that. Happy Thanksgiving from CORE. #COREPickleball #COREProSeries #Thanksgiving

@harleyf @Shopify The best new pickleball paddle on the market! It’s state of the art and at an incredible price: coreathletics.com/products/core-…

Every year I find new brands I love through this post. If you’re a @Shopify merchant, drop your store and your favourite product. I’ll be shopping this week.

Innovation in pickleball isn’t just about design. It’s about understanding players. CORE develops products that combine cutting-edge materials with insights from the court, so every hit, rally, and match is elevated. Gear that moves the game forward. #COREPickleball

At CORE, every paddle and ball is engineered for performance, durability, and consistency. Our products aren’t just tested, they’re proven in real-world play, from local leagues to pro tournaments. Performance you can trust, at every level. #COREPickleball #SportsInnovation

At CORE, we don’t just make pickleballs. We elevate the player experience. From first serve to match point, our gear delivers performance, durability, and confidence for every player, every rally, every win. 💥 #PlayWithCORE #PickleballExperts #EveryPlayerEveryWin

Pickleball isn’t a trend—it’s a shift. It’s changing how we connect, move, and build community. CORE is all in—with better gear, strong partnerships, and a long-term commitment to the game and its future. #COREPickleball #FutureOfSport #PurposeBuilt

Good gear shouldn’t need a spotlight—it should earn its place in your bag. At CORE, we build paddles and balls that perform under pressure, not just look good in photos. Player-tested. Court-proven. Always ready for one more game. #COREPickleball #BuiltToLast #PlayWithPurpose

ICYMI: CORE was featured on Good Morning America this weekend 🎉 Check out all the deals at ABCSecretSales.com ‼️ #OneMoreGame #COREPickleball #GearUpAndGo #BuiltForTheDriven #PickleballWithPurpose

Pickleball isn’t a trend—it’s a shift. It’s changing how we connect, move, and build community. CORE is all in—with better gear, strong partnerships, and a long-term commitment to the game and its future. #CorePickleball #FutureOfSport #PurposeBuilt

Good gear shouldn’t need a spotlight—it should earn its place in your bag. At CORE, we build paddles and balls that perform under pressure, not just look good in photos. Player-tested. Court-proven. Always ready for one more game. #CorePickleball #BuiltToLast #PlayWithPurpose

Pickleball isn’t just growing—it’s transforming lives. It’s connection, movement, and community at every age. CORE is here to fuel the movement with gear, support, and purpose. From 8 to 88, the court is calling. Let’s play. #CorePickleball #FutureOfSport

We don't cut corners. We reinforce them. In a market flooded with lookalike gear and overpriced hype, we focus on delivering performance that holds up—whether it’s your first game or your fiftieth of the week. #CorePickleball #OneMoreGame #BuiltToLast #PlayerDriven

@Jason @twistartups 🙌

Any other startups having their businesses seize up due to tariffs? DM me and @twistartups and tell us your story -- we're going to cover a couple of folks tomorrow, and the strategies founders are using to resolve the issue

@Jason @stevenborrelli @realDonaldTrump @twistartups @Lons @alex Thank you @Jason

@stevenborrelli @realDonaldTrump come on @twistartups tomorrow to discuss? cc @twistartups @Lons @alex #DOCKET

Dear President Trump, @realDonaldTrump I am the founder of a clothing brand called CUTS. We are a bootstrapped business that has been around for eight years and are a true example of living the American dream. We’ve built this business to millions of dollars in revenue over the last eight years, had a tremendous amount of success, provided jobs to hundreds of people, and I believe I am an example of the prosperity possible in America. I voted for you in 2016, 2020, and 2024 because I believed in your vision for the country—and I still do. However, the recent tariff changes are happening too quickly. Removing 321 de minimis at the same time as increasing tariffs on China from 25% to 145% will be the death of thousands of eCommerce companies just like @cutsclothing . These are businesses that bootstrapped their way to success, created American jobs, and are now enjoying the fruits of their hard work in this country. I understand and support the goal of putting America first—we are fully aligned with that mission. But the way these changes have been handled creates tremendous uncertainty for brands like ours. By placing tariffs on Vietnam and other countries, and then changing them so quickly, we are left unsure of what to do. More importantly, we need time to adjust to new legislation. Regarding 321 de minimis, we were proud to use that exemption. In 2016, you mentioned using a “Hillary Clinton loophole” to lower taxes—and I respected that. That’s what a smart businessman does. Similarly, we used de minimis as a way to compete in a global market. Removing that, combined with the sudden implementation of heavy tariffs, would make our current margin structure unsustainable. My goal in writing this is not to oppose you, but to stand with you in your mission of making America great again. We want to protect American jobs and help bring manufacturing back. CUTS is ready to help lead that charge—but it cannot happen overnight. My request is that both the removal of 321 and the China tariff increases be delayed with enough time for U.S. companies to react—which, for production businesses, is at least 9 to 12 months. That time would allow us—and companies like us—to adjust, set up new manufacturing, and even pursue U.S. production that aligns with your vision. I humbly ask that you take this seriously. Every day this continues, more businesses will fail. Solving one issue but hurting the very people who voted for you is not the best outcome. Mr. President, we believe in you, and we know there are things you see that we cannot. I hope you take this into consideration—so together, we can make America great again. Respectfully, Steven Founder & CEO, CUTS Clothing

@stevenborrelli @realDonaldTrump We’re in the same boat. How can we help?

@jeffharmell @federicostak 💪

@federicostak Ever try these? Premium Pickeballs that stay round, crack way less and play fast. ✓ BALLS THAT LAST - Play hard and play long with these reinforced outdoor pickleballs. @CorePickleball

X-40 ball is not good for professional game

@chriscantino Let’s go! We’re in.

Building something new for pickleball. Who are the people working to make the game go round? -Execs -Pros -Investors -Facility owners -Brands -Celebs -Agents -Marketers -Intl builders -Creators -Founders Let’s create the best community in the sport.

Merry Christmas from the CORE family to yours! 🎄