Indian Governance & Policy Project (IGAP)

India moves to regulate AI Proposes IT rule changes to mandate labelling such content to tackle spread of misinformation, after similar moves by China. Rules require platforms to label content with markers covering 10% of surface area of visual display tinyurl.com/y6ta3uru

How will India’s new AI rules shape the future of digital governance? @DhruvG08 of @IGAPProject joins @SumitaKareer on @ETNOWlive's #StartupCentral to discuss AI labelling, deepfakes & the India's evolving IT framework.

Will mandatory AI labels make social media safer or raise new challenges for innovation & expression? @IGAPProject's @ShachiSolanki07 joined @VikramOza on @NDTVProfitIndia to discuss India’s proposed IT Rules on AI & synthetic content.

Will social media become safer with mandatory AI labels? @VikramOza asks 'The Big Question'. #NDTVProfitLive @Divyetweets @advocatekhushbu @jiten_jain twitter.com/i/broadcasts/1…

Startup Central | Do we need a new law to tackle deepfakes or is the IT Act enough? Dhruv Garg of IGAP decodes the legal dilemma Full Interview: youtube.com/watch?v=UaywNV… @SumitaKareer @DhruvG08 @IGAPProject

5/5 The CMS under BRD would need to provide: · A dashboard for users to see a full history of every consent they have given, modified, or withdrawn. · The ability to withdraw consent for one purpose without affecting others. A formal channel to raise grievances.

4/5 How does CMS work? E.g., users request a service and get a clear notice on data use and their rights. They give explicit, purpose-specific consent. The system validates their choice, logs it as a secure Consent Artifact, and syncs consent status in real time for verification.

1/5 The National e-Governance Division (NeGD) under MeitY has released a Business Requirements Document (BRD) for Consent Management Systems (CMS). This document is intended to serve as a technical guide for what a CMS should look like. Link: d38ibwa0xdgwxx.cloudfront.net/whatsnew-docs/…

7/7 Beyond regulations, the path forward can include promoting ‘light patterns’. These are ethical, consumer-friendly UI/UX designs and include: 1. Making important choices clear and simple. 2. Using neutral, non-manipulative language when asking users to opt-out of a service.

6/7 Practices include: · False Urgency: Falsely claiming scarcity to rush a purchase (e.g., “Only 2 rooms left!”) · Confirm Shaming: Using guilt or fear to manipulate choices (e.g., “No thanks, I am not interested in protecting the environment”).

1/7 The Central Consumer Protection Authority (CCPA) issued an advisory to help curb dark patterns on e-commerce platforms. This comes in after the Department of Consumer Affairs convened a high-level stakeholder meeting on this issue. Link: consumeraffairs.nic.in/sites/default/…

Check out our latest primer! We unpack the tech used to curb online harms to children and explain how the DPDP Act governs children's data, including key exemptions. Link: igap.in/child-safety-a… #ChildSafety #DPDP #OnlineProtection

7/7 What are your thoughts on this strategic pivot? How will it impact the global AI race? Comment below! To dive deeper into the complex semiconductor landscape, read the following post on our website: igap.in/semiconductor-…

6/7 This policy shift hints at evolving strategic autonomy. For nations like India, this means pursuing a nuanced path, beyond mere dependence or self-sufficiency. This shift could foster international cooperation while India simultaneously builds its domestic AI capabilities.

1/7 The United States rescinded its Biden-era AI Diffusion Rule, days before its implementation. Here’s why it matters: 👇