Alan Berg
17.1K posts


Gonna have some laughs tonight. Joining @JoeyMurr in-studio from 7 to 8 pm on @985TheSportsHub. 🐔

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James Dolan licensed “The Wizard of Oz” and spent $100m put it on the Sphere’s 160,000 sq foot LED screen.
Since its release in August, the adapted 1939 classic film has made ~$300m (and sells $2m tickets a day).
Sphere stock up 2x (to $4B) over the span and the playbook for global expansion is clear.
Right now, ~5k people are paying $150-200 each per show and there are 2-3x shows a day.
At the Sphere, films are much more lucrative than live acts because the venue can play them more often and the margins (70%) are higher than paying out pop stars (musicians get to keep most of the ticket sales while Sphere gets the F&B).
Here is a breakdown of the Sphere’s $782m revenue in 2025:
▫️Films: 48% of total revenue
▫️Live Events: 24%
▫️F&B and Merchandise: 14%
▫️Sponsorship and Exosphere Ads: 14%
Editing of “The Wizard of Oz” included using AI to update scenes and cutting off ~30 minutes of run time (the viewing length is 70 minutes).
The $2.3B venue also has 4D effects with the film (wind during tornado, falling apples, lots of fog, flames).
Dolan wants “Wizard of Oz” to hit $1B and its own pace by early 2027.
For comparison, Darren Aronofsky’s “Postcard From Earth” has sold 4m+ tickets at ~$100 a pop (so, over $400m) since launching in October 2023.
Find other IP. License building plans for mini-Spheres (5k seats, with planned locations in Maryland and Abu Dhabi).
I’m very intrigued at what other old films could get The Sphere treatment and nominate “The Big Lebowski”.
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IBF says that Opetaia needs to drop the IBF belt if he’s fighting for the Zuffa belt⁉️


Salvador Rodriguez@ChavaESPN
Sources: IBF has requested Jai Opetaia to make a decision on the title he'll be fighting for this weekend. He can either defend the IBF title or fight for the promoter's belt, but not both.
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As a Bears fan I highly approve
Underdog NFL@UnderdogNFL
Rap: Vikings a team to "keep an eye on" for Kyler Murray.
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The Boxing match everyone should care about. Two of the actual best right NOW.
Mike Coppinger@MikeCoppinger
Naoya Inoue vs. Junto Nakatani is set to take place May 2 at the Tokyo Dome, sources tell @ringmagazine. Biggest fight in Japanese history; both on The Ring’s pound-for-pound top 10. Can’t wait. 🇯🇵
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Alan Berg me-retweet

Build your favorite Giannis trade and post the screenshot 👇
spotrac.com/nba/trade-mach…
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Alan Berg me-retweet













