Plus 94 Research

The market shifts every year, MAPS shows you exactly how. The MRF, in partnership with Plus 94 Research, invites you to the annual MAPS Webinar unpacking SA consumer trends and market signals. Register: bit.ly/4tVm5Bo #MAPSData #MarketResearch #ConsumerInsights #Plus94

Monday Motivation💪 Powered by the people on the ground. Our field teams travel across South Africa every week, engaging communities and collecting real data from real lives. Credible insights come from disciplined fieldwork. Seen our fieldworkers in your area? #MondayMotivation

MAPS is one of South Africa’s most trusted sources of consumer intelligence. But how did it start, and why does it matter for brands today? Watch the full conversation: youtu.be/EN4yUBAeqQU?si… #Plus94 #MRF #MarketResrach #MAPS #Data #Research @johannkoster @sifisof

@tumisole @SANDF_ZA @rand_show This is immensely impressive!

Here’s one of the @SANDF_ZA demonstrations today at @rand_show Prior to heading to the demonstrations, my family & I went to their stand & learned about the amazing work and sacrifices that these men and women undergo for the love of the republic! You may see a few pics and vids that at times appears to be Mabena type of things but that’s not a true representation of what our military is about and can do. #CountryDuty 🇿🇦🇿🇦🇿🇦🇿🇦🇿🇦🇿🇦🇿🇦🇿🇦🇿🇦

Behind every #MAPS insight is real fieldwork across South Africa, metro, urban & rural. Thousands of interviews. 5 years of trendable consumer data. New MAPS insights are dropping soon. Don’t miss it. #Plus94Research #MAPS26 #MarketResearch #TheScienceOfDecisionMaking

Representative insight begins with the right sample. See how MAPS carefully selects households across South Africa to ensure nationally representative consumer data. Watch the full conversation: youtu.be/EN4yUBAeqQU?si… @johannkoster @sifisof

Sandton is not South Africa. If your brand strategy assumes one consumer, you’re missing millions. Metro vs rural behaviours shift everything: spend, access, shopping patterns & transport realities. #MarketResearch #ConsumerInsights #Plus94Research #Data #FieldResearchers

Successful strategy starts with real consumer insight. MAPS helps businesses understand who their audiences are and how they behave, enabling smarter, data-driven decisions. Watch the full conversation: youtu.be/EN4yUBAeqQU?si… @johannkoster @sifisof

Over 5 years, MAPS recorded a 7× increase in South Africans taking out loans. What started as borrowing to support others is increasingly borrowing to survive, reshaping spending, loyalty, and price sensitivity. mrfsa.org.za/maps/ #MarketResearch #ConsumerBehaviour #MAPS

Two perspectives. One outcome. The Plus94 NPS App turns consumer experiences into measurable brand insight, without the guesswork. 📱Download the app and experience it. #CustomerExperience #BrandPerception #NPS #Plus94Research #ThScienceOfDecisionMaking

Global trends are helpful, but local insight is critical. MAPS delivers nationally representative data that reflects real South African consumer behaviour. Watch the full conversation: youtu.be/EN4yUBAeqQU?si… @johannkoster @sifisof

20,000 face-to-face interviews. 10,000 leave-behind diaries. One national view of the South African consumer. The next MAPS release is coming soon. #Plus94Research #MAPS #SouthAfricanConsumers #ConsumerInsights #AudienceMeasurement #MRF

Trusted datasets require ongoing support. MAPS remains one of SA’s most valuable consumer intelligence tools, but sustaining high-quality research takes continued investment and industry commitment. Watch the full conversation: youtu.be/EN4yUBAeqQU?si… @johannkoster @sifisof

Are South Africans still doing one big monthly grocery shop, or shifting to smaller, frequent trips? MAPS reveals how shopping habits are changing across the country. mrfsa.org.za/maps/ #Plus94 #ConsumerInsights #MarketResearch #MAPSData #FMCG #TheScienceOfDecisionMaking

High-quality research needs industry collaboration. MAPS is supported by stakeholders who understand the value of independent, nationally representative consumer data. Watch the full conversation: youtu.be/EN4yUBAeqQU?si… @johannkoster @sifisof

What makes MAPS unique? It doesn’t just measure products, it measures people, lifestyles, and behaviour across South Africa. That’s what turns data into real market intelligence. Watch the full conversation: youtu.be/EN4yUBAeqQU?si… @johannkoster @sifisof

Reliable market insights require rigorous methodology. See how Plus 94 ensures MAPS remains one of SA’s most trusted consumer datasets through robust sampling and quality control. Watch the full conversation: youtu.be/EN4yUBAeqQU?si… #Plus94 #MAPS #Data @johannkoster @sifisof

In a shifting economy, guessing is a luxury brands can’t afford. MAPS is built on 100,000 South African consumer voices over 5 years, delivering income, demographic, and provincial insight for smarter strategy. mrfsa.org.za/maps/ #MarketResearch #ConsumerInsights #MAPSData

In #FMCG and #retail, what matters most is what actually lands in the basket. DigiTill tracks real household barcode scans, revealing true purchasing behaviour and shifting trends. Contact us to help you uncover what consumers are really buying. #ConsumerBehaviour #FMCGInsight

Your friends loving your product ≠ market demand. Real consumers think and behave differently. That’s why smart brands test assumptions with market research before launching. #MarketResearch #ConsumerInsights #BrandStrategy #DataDriven #Plus94Research