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Don’t “test” your site before Black Friday. Buy from it.
At least twice.
Here’s a checklist ↓
☐ Get out your credit card
☐ Open 2 incognito browsers
☐ Pretend to be …
Buyer 1: Shop for yourself
☐ Use Safari on desktop
☐ Start with a Meta ad URL
☐ Landing page ➞ purchase
Buyer 2: Shop for a gift
☐ Use Chrome on Mobile
☐ Start by Googling your brand
☐ Homepage ➞ purchase
For both buyers (incognito)
☐ Click every banner & bar
☐ Close then reopen popups
☐ Subscribe to your emails
☐ And to your text marketing
☐ Use a discount code
☐ Purchase your product x2
☐ Open your receipt emails
☐ Check for text receipts
Pay close attention to …
- Banners
- Popups
- Countdowns
- Reward offers
- Chat bubbles
- Support widgets
- Add-to-cart prices
- In-cart upsells
- Shipping dates
- Gift options
- Post-purchase
Disclaimer: I lifted this from retention marketing maven @lovevalgeisler’s advice during our Black Friday panel.
Link to her full video below.
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