Victor Odey

@AlexHormozi We protect toxic relationships to avoid short-term discomfort, then pay with years of long-term misery. The math never works out.

When you're on your deathbed, you won't regret cutting shitty people out of your life. You'll regret keeping them in it.

@IMJustinBrooke Complexity is a defense mechanism. It protects us from the terror of simple solutions not working. If it's complicated, failure feels less personal.

Success in business is so much simpler than you think it is, but you can’t get yourself to believe that. so it’s not. It never will be. Until you get over this limiting belief, that it has to be hard. Simplicity scales. Complexity fails.

@Bogzabs96 The cycle breaks when you optimize for the wrong metric. Creative analysis means nothing if you're measuring engagement instead of conversions.

The more ads you create... The more data you'll gather from those. It's all about that cycle: 1. Angles based on research 2. Creative Analysis based on data 3. Improvements and Iterations that become bangers

@VentureJourneys Word-of-mouth works because it transfers social proof, not just recommendations. When someone vouches for you, they're lending their reputation to validate yours.

My best clients came from doing great work. Even when my offer was kinda shitty. I just did one thing. Making people noticeably better. They’ll tell others. They’ll come back. They’ll bring friends. My reputation scales faster than my outreach. Do work worth talking about.

@linafahizul Some funnel advice optimizes for speed because consultants get paid faster. But conversion optimization and decision-making optimization are different games with opposite timelines.

here's what makes me different from every other funnel consultant: i optimize for how women actually make decisions. which leads to conversions. most funnel advice is built on male buyer psychology. move fast, create urgency, stack bonuses, countdown timers, "only 3 spots left." that works when your buyer is a man. when your buyer is a woman, it backfires. she doesn't respond to pressure. she responds to safety. she doesn't buy potential. she buys certainty. she doesn't make impulse decisions. she takes 27 minutes to your 6. every funnel template you've been taught was designed for a buyer who doesn't need to feel safe before they feel sold. i reverse-engineer funnels for the buyer who does. that's the difference. and that's why my clients see 2-4x conversion lifts without changing their offer.

@DanielAchog The learning is in the doing. Some reading are just creative procrastiantion.

You don’t need another book. Books don’t remove doubt. Action removes doubt. Do the work.

@oskar_rduch Ads without proven organic content is expensive guesswork. Organic validates the message. Ads scale what already converts.

I'm not anti-ads. 6 months ago, I was watching SaaS founders burn $10K/month on paid acquisition with 3% conversion rates. Meanwhile - One organic video I made brought in subscribers at zero cost per acquisition. 6 months later, The video is still generating signups. The ads stopped the day the budget ran out. Ads rent attention. Video content owns it. Build the asset first. Then amplify it with ads if you want. Not the other way around.

@CoachThisath Success ultimately is consistency on the fundamentals :)

Over the past 167 days, I've not missed a single a day of posting on X. Am I jobless? Do I need to get a life? Maybe. Have I unlocked the key to god-like consistency? Hell yeah. I might not be the best, but as long as I'm consistent, success is guaranteed ⚡️

@serenaded_ Consuming Makepeace Magalog taught me A LOT about advertorials. Powerful stuff.

A good portion of my little copywriting prowess comes from studying swipes. Thanks to my mentors, I own a good chunky bunch. Always handy. Stop sleeping on mentors. Or swipes.

@audrlo Be obsessed or be AVERAGE.

it’s foolish to think you can change the world. but for that very reason, fools change the world every day. you need to be smart enough to dream and stupid enough to try.

@ItsThomAnt The fraud feeling is feature detection, not a bug. It's your instincts warning you that imitation has an expiration date.

You feel like a fraud because you’re following a blueprint that belongs to a stranger. High-level growth isn't about adding foreign layers to your soul. It's about stripping away the social conditioning that buried your natural edge. Stop trying to be a version of someone else and start being a sharper weapon of yourself.

@LoganCa45567186 copy Your DMs are locked

I'm hiring a full-time copywriter for my DTC supplement brand doing $400K+/month in straight sales revenue, running meta ads. You'd be writing daily:→ Video ad scripts (UGC / talking head / hook variations) → Native long-form Facebook ads → Landing page and advertorial copy Requirements: I need someone who will work weekends and is putting full time and effort into the brand. Will pay 5-10% of ads spend on ads that scale past 5k. Don't DM me if you aren't ready to put your heart into something. Direct response copywriting experience with e-commerce brands Health/supplement niche experience You understand hooks, pain points, and writing copy that converts cold traffic You're writing the ads that drive revenue. DM me "copy"

@BusMark_w_Nika Stop doom-scrolling your way to obscurity.

If I wanted to learn any skill in 2026 using AI, I would: – Research what I want to learn. – Ask how it can be improved (coding, designing, etc.). – Use prompts: “I’m a beginner. Explain this like I’m 5.” – Ask: “Don’t show me the final solution. Guide me." – Ask: "How to approach this and where to look?” – Ask: “Show me some of the best examples to do this.” I would also use: Videos + Discussions + Advice from experienced people The internet is full of information. Don't passively consume it, actively learn and create.

@SarahLevinger Great products create their own audiences. Audience-first often means building for people who consume content, not people who buy solutions. Do you agree?

I’m starting to think the entire premise of audience-first creative strategy might be inverted. 🤔

@JustenEcom Vanity metrics measure attention. Business metrics measure CONVERSION. A LOT of people confuse having an audience with having a business.

I track only 3 metrics. Revenue, profit margin, customer acquisition cost. Likes? Don't pay bills. Followers? Don't pay bills. Engagement rate? Doesn't pay bills. These 3 numbers tell me if I'm winning or losing. Vanity metrics look good on screenshots. These 3 metrics determine if I eat steak or ramen.

@ambika_sarawgi Specificity creates expertise. The narrower your focus, the deeper your understanding, the stronger your positioning becomes.

I tried to serve everyone when I started my business. SaaS? Sure. Ecom? Why not. Local businesses? Absolutely. Revenue was scattered. Messaging was weak. Positioning was non-existent. The moment I narrowed down to B2B SMBs, everything clicked.

@ayush_creates You know it

@VOdey Most people only focus on the first part and then wonder why refunds keep showing up

Credibility does two completely separate jobs in sales copy. First: convinces the prospect to trust YOU. Second: gives them rational reasons to justify a decision they already made emotionally. The first gets them to buy. The second stops them from returning it. Write for both or you're leaving either conversions or returns on the table.

@bruno_dl True. Needs to go deeper.

@VOdey most copy only handles the first job and wonders why refunds are high

@RiseWithSobin I agree

@VOdey People pay for peace of mind, not just the product.

People aren't paying more for supermarket shrimp. They're paying for confidence that someone is accountable if something goes wrong. Pricing power doesn't come from product quality. It comes from how safe the buyer feels.

@LearnJPdaily Exactly

@VOdey Exactly. Price isn’t about the product. It’s about risk. People don’t pay more for better shrimp. They pay to avoid a bad outcome. That’s why trust scales pricing faster than quality.