Justen Raw

I'm Justen. I spent 6 years building Shopify stores. For clients. For agencies. For everyone but myself. €500k+ shipped. Great at my job. But I was playing it safe… 2026: I looked at myself and asked: "Is this really it? Talent on rental until retirement?" Fuck that. Went 50% part-time. Bet on myself. Started building MY thing. Now I help ecommerce founders skip the months of trial-and-error I went through. Because I remember what it felt like to be stuck. What's different now? AI tools that didn't exist when I started. I'm using them to automate what I learned the slow way. The game changed, why play it the old way? Just me and AI systems built for 2026. Here to build in public & help you do the same. Follow for the journey. Repost if you're building too.❤️ Let's win together. 🚀

Shopify isn’t just another platform. It removes tech headaches (hosting, security, payments, scaling) so you can go from idea to real store fast. If you want out of the 9–5 and into your own online income stream, Shopify is one of the fastest paths.

You're tracking the wrong email metrics. Open rates and clicks don't matter if nobody's buying. Here's what actually matters: • Revenue per recipient (RPR) • Conversion rate (clicks to purchases) • Average order value from email • Attributed revenue (last-click and assisted) You can have a 40% open rate and make $200. Or a 25% open rate and make $2,000. The difference: who you're emailing and what you're offering. Example from a client: Campaign A: sent to entire list (12K people) • Open rate: 28% • Click rate: 4.2% • Revenue: $1,800 Campaign B: sent to engaged VIPs only (2,400 people) • Open rate: 41% • Click rate: 8.7% • Revenue: $3,400 Same product. Same copy. Different segment. Campaign B made 89% more revenue with 80% fewer recipients. That's the shift: stop optimizing for vanity metrics. Start optimizing for revenue per send. Here's the framework I use now: • Segment by engagement (L30/L60/L90) • Segment by purchase behavior (VIP vs one-time vs never-purchased) • Match the offer to the segment • Track RPR, not just opens If you're sending the same campaign to everyone, you're optimizing for the wrong goal. The complete revenue-focused segmentation system (with exact Klaviyo setup, AI prompts for each segment, and campaign frameworks) — I've mapped it all out step-by-step. Details in the comments 👇

This post shows ONE element of profitable email marketing: revenue per send. But that's just the beginning. My Email Marketing Kit gives you the complete system: • Segmentation framework (L30/L60/L90 + VIP tiers) • AI prompts for personalized content per segment • Campaign logic that matches offers to segments • Pre-built Klaviyo templates Not theory. The actual workflows I use on client stores. 60+ pages. Lifetime updates. Klaviyo templates included. Grab it here: startblock.shop/products/email…

The best time to start was 3 years ago. The second best time is today. You can spend the next year wishing you'd started earlier. Or you can spend it building. In 365 days you'll either have a year of progress or a year of regrets. Time passes regardless. Your only choice is what you do with it. Start messy. Start small. Start scared. But start. Because one year from now you'll wish you had started today.

@ayush_creates Absolutely 😅

@JustenEcom funny how people obsess over fancy design but the palette is basically just two colors and vibes

Your color palette needs more than "primary" and "secondary." Complete palette structure: • Primary (main CTAs) • Secondary (supporting actions) • Accent (highlights, success states) • Neutral (backgrounds, borders, text) • Success/error (form validation, alerts) Include HEX codes + use cases for each. This feeds directly into AI prototyping tools and keeps brand consistency across all sections.

@chris__harvey__ Always try to live outside of your comfort zone

@JustenEcom The last thing you want to do is even get comfortable. Once that dislike for the position you are isn't strong enough, you'll find it hard to want to change it

Real talk: Being good at your job is a trap. You get comfortable. You get paid. You tell yourself "someday I'll do my thing." Then 6 years pass. Comfort is expensive. It costs you the life you actually want. I paid that price. Don't recommend it.

@ayush_creates Dangerous 😮‍💨

@JustenEcom Comfort pays the bills but slowly steals the years before you even notice it.

@oskar_rduch Gotta learn by pain

@JustenEcom Comfort delayed me longer than failure ever did

@ayush_creates Very true and not easy at all

@JustenEcom Good product helps, but the one with better marketing usually takes the whole market.

Ever wondered why some online stores dominate… while others stay invisible? It’s rarely “better products”. It’s usually better marketing. Marketing isn’t just ads or posting on social. It’s the full system of: • attracting the right people • building trust • converting them • bringing them back If you don’t understand your audience, you don’t have a marketing problem — you have a clarity problem. The fundamentals (that never change): 1. Positioning — why you vs. alternatives 2. Messaging — how you explain value in 3 seconds 3. Channels — where attention comes from (SEO, email, social, ads, partnerships) Channels change. Fundamentals don’t. Modern advantage: data-driven marketing • Segment your audience. Personalize the experience. Improve what works. • Less wasted spend, higher ROI — especially in eCommerce. Content is KING • Teach people how to choose, use, and get results. • Blogs, videos, guides = authority + organic traffic + lower ad dependency. Best marketing doesn’t feel pushy. It feels like: “Finally — someone gets my problem.” Takeaway: Master the basics: • deep customer insight • clear messaging • consistent presence across channels That’s how you get higher conversion, stronger retention, and a business that doesn’t rely on constant ad spend.

@EkawuFreedom It’s so joyful 💁🏼‍♂️

@JustenEcom 6 years renting out talent, now finally building the mansion for yourself

6 years building stores for others. €500k+ of Shopify projects shipped. 2026: "Is this it? Talent on rental until retirement?" Fuck that. Went 50% part-time. Started building MY thing. The game changed. Time to play it smarter.

@quraAiX Yes man 💪🏻

@JustenEcom Bold move building for yourself always hits different.

@chris__harvey__ Never give up and keep improving ✌🏻

@JustenEcom Nice move. Just how every great thing starts

@hemuuuu04 Mhhhh…

@JustenEcom Vanity metrics attract attention. Unit economics determine survival.

I track only 3 metrics. Revenue, profit margin, customer acquisition cost. Likes? Don't pay bills. Followers? Don't pay bills. Engagement rate? Doesn't pay bills. These 3 numbers tell me if I'm winning or losing. Vanity metrics look good on screenshots. These 3 metrics determine if I eat steak or ramen.

@EkawuFreedom The best one 🤣

@JustenEcom steak vs ramen is a very honest KPI😂