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When I used to mention Paw Chain to people, it often felt like I had to do extra work just to keep them interested. The moment they heard the name, a lot of them seemed to instantly assume it was just another meme coin and mentally checked out before even hearing what it was actually building.
The other day I mentioned Frame to a crypto friend and the reaction was immediately different.
Instead of that hesitant, doubtful response, it was more like:
“Frame? What’s that?”
That might seem small, but it’s actually a huge difference.
One response shuts the conversation down before it even starts.
The other opens the door to curiosity.
That’s what strong branding does.
It gives the project a better first impression, makes people take it more seriously, and creates a much better starting point for the conversation.
Same vision.
Same bigger goal.
But already a noticeably better reaction.
@FrameCorporate just feels like a name people are more willing to lean into and learn more about.

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