Where2Wheel

We had our first @Tesla Cybertruck come offroading with us the other week at our NOVA location 🙌 This was the last 4x4 on the market that we had not served …. Now we have hosted them all!!

@Where2Wheel’s investor night was a huge success! The crowd was top notch, energy in the room high, and networking on point 🙌 Thank you to all who joined us and made the night a memorable one! Founders Fundraising : if you can hold an investor event in-person, I highly recommend. Magic happens when you get like minded people in a room together ✨ Shoutout to Tim Ritter for the amazing venue - FFX at the VB Oceanfront!

Hot Take: If you can give your pitch/presentation without messing up while your baby is smiling at you … you have it down 👊🏻 📸Practicing my presentation for the booked out @Where2Wheel investor event tonight

The "Quiet Flight" just landed in the mud. 🛞⛰️ Big news out of Dearborn: Lincoln is reportedly developing a body-on-frame "Range Rover fighter" based on the Ford Bronco platform. For a brand that has spent decades perfecting "sanctuary on wheels," this is a massive strategic pivot. But more importantly, it marks a significant milestone for the industry. We are officially reaching the end of the "Pavement-Only" era. Think about it: 🔹 Lincoln is now chasing Land Rover and the Lexus GX. 🔹 Mazda has pivoted with the CX-50 Meridian. 🔹 Volvo is leaning into the trail with the EX30 Cross Country. The list of premium brands without a dedicated off-road or "rugged" model has shrunk to almost zero. Aside from a few holdouts like Buick, Lucid, and Alfa Romeo, everyone is betting big on the offroad market! Why this matters: This isn't just about following a trend. It shows a powerful conviction in the market's long-term direction. These brands are realizing that for the modern consumer, "luxury" is no longer just about soft leather and a quiet cabin—it’s about the capability to leave the grid & get off the pavement! Lincoln using the Bronco’s heavy-duty T6 hardware (rather than just adding plastic cladding to a crossover) proves they aren't just dipping a toe in—they are diving in headfirst. Thoughts on this new luxury off-roaders? share.google/Ys67GpND8bsSFu…

13 months. 20% average MoM growth. 🚀 Most people see @Where2Wheel as a way to find a trail. We see it as the solution to a massive supply-and-demand problem in the 4x4 world. For the last 13+ months, we’ve averaged over 20% month-over-month growth. Why? Because the "Airbnb for off-roading" model works. The Problem: 4x4 sales are exploding, but legal land access is shrinking. The Solution: We empower rural landowners to monetize their property by hosting safe, supervised, small-group wheeling events. The Result: Landowners are paying their mortgages, and off-roaders finally have a place to play that’s less than an hour away. We aren't just building a database; we’re building the infrastructure for the future of off-roading. Huge shoutout to our landowners and the W2W community for fueling this engine. 📈

When we started @Where2Wheel I viewed it as a tool. A digital solution for a physical problem. Early on, I never imagined people would want to "wear" the brand. Think about it—how many people do you see walking around in a Facebook t-shirt or a Google hat? Not many. Usually, tech is just something you use, not something you represent. But something shifted. Where2Wheel stopped being just an app and started becoming a community. 🤝 Now, I see our logo on hats, shirts, and—as you can see in this photo—proudly displayed on the rigs of our members. Seeing our brand on a vehicle like this is the ultimate compliment. It means we aren't just a utility anymore; we are part of their adventure. ⛰️

We ran an experiment @Where2Wheel has been gaining a lot of momentum on the landowner side lately (launching SWVA, Richmond, Baltimore, & possibly Delaware in the next 30 days) and we want to keep pushing that envelope faster. So we decided to run an experiment with our community on what would motivate them to refer landowners to us. Currently they can receive $250 but that hasn’t been a crazy motivator. Here is the question we posed “We are exploring a new referral bonus to bring us landowners in our most desired markets. Would love some feedback from the community on which of these bonuses would motivate you?” Options were: 1.) $1,000 cash 2.) A set of new offroad tires 3.) $1,000 credit to an offroad store or shop of your choosing 4.) 1 year of unlimited free wheeling with Where2Wheel 🏆The winner was $1,000 cash (which was our guess) BUT what shocked us is that the second most selected option was #4 - free wheeling with us!!! Not tires or credits to shops but more wheeling with us. ^Honestly we only threw that option in to round out selections and didn’t expect many folks to pick it so imagine our surprise! lol Morale of the story: no matter how much you know your customer, they can still surprise you. So here’s to running fun micro experiments in 2026 🙌

Another major market unlocked 🙌

First ride of 2026 in the books!! This is always a super fun way to kick off a new year and we had an amazing turn out with both new and previous customers!! There are some big things on the docket for Where2Wheel in 2026 🙌Excited to see where this year takes us.

You know you are nailing the customer experience when you receive comments & posts like this: “Yesterday was one of those core memory dad days I’ll always remember. Spent the day off-roading with ….. (blanked out for privacy) mud, to rocks, logs, and laughs! Grateful for quality time and making memories that don’t involve screens. ❤️” -Jeremy

Headline article in Automotive News backs what we have been seeing and saying at @Where2Wheel for the past 2 years -> the offroad market is absolutely exploding snd the fastest growing sector in Outdoor Recreation! Every OEM is getting in on the action 🙌 These auto manufacturers don’t make decisions like this lightly, as designing & introducing new models costs billions of dollars. Great signal not only for Where2Wheel, but the offroad industry!

It was quite the day out at Constellis (our commercial partner location) yesterday 🤗 it was wet & slick leading to lots of recoveries & winching but everyone made it and had a blast!!! The trails, obstacles, and hill climbs were tougher yesterday due to the slick conditions so this crew gets an extra tough badge of honor lol 💪 @Constellis

We hosted a very cool event at one of our Virginia properties this past weekend with the CoVa Land Cruiser club! It is amazing to see how well built these Land Cruisers are : Toyota really had something special going prior to the most recent generation of this vehicle.

Mike is a long time customer & W2W Ambassador! We have got to watch his Jeep grow into a full @metalcloak build on 37s. It has been fun seeing him put the build to the test at all our W2W Parks locations 👊🏻

Most people don’t know that offroading truly is a family activity/sport! They hear “offroading” and think big redneck monster trucks and high schoolers when in reality it couldn’t be father from that! 70% of our customers attend a booking with their family and now view our offerings as a regular option for a family outing 🙌 It is hard to beat the pure joy you can see on the all kids eyes when they get to ride offroad!

Providing offroad access to world class facilities like the one at Constellis is a feature that allows us to stand out to our customers!

In the past 2 weeks we have received inquiries for our services in several states (CT, NH, TX, AL, etc..). We have customers ready to go, processes in place, and are ready to start earning landowners serious money. 👏🏻 If you own land or know someone who does, let’s connect to discuss how we can help you monetize your asset! 💵

On Veterans Day, we honor our heroes and recognize the incredible density of veterans in the offroad community. 🇺🇸 For many, the trail isn't just about fun; it's about finding a new community, connection, and purpose after service. The concentration required to navigate an obstacle, the teamwork to get a recovery, and the campfire camaraderie are all powerful forms of "dirt therapy"! ❤️ So Happy Veterans Day to all active duty & retired service members! 🪖 Thank you for your service to our country!

David and I talk all things startup world, pivots, working together as married couple, how we founded @Where2Wheel, fundraising, as well as @Jason’s amazing programs @FounderUni, & @LAUNCH Accelerator on this fun episode of The Fervent Four show with @zackmillersays and @ryantnt youtu.be/0CyWnNTdLog