Impact Creators Studio me-retweet
Impact Creators Studio
27 posts

Impact Creators Studio
@_ImpactCreators
A dedicated influencer/creator marketing offering by @teamimge
Bergabung Haziran 2024
23 Mengikuti15 Pengikut
Impact Creators Studio me-retweet

๐จ Join us on July 15 at 2 PM ET for a webinar on how influencer partnerships can build trust and persuade voters in down-ballot races for 2026. ๐ Save your spot now! bit.ly/44derrT

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Impact Creators Studio me-retweet

I recently chatted with @ericwilson about all things influencer marketing: why UGC belongs in your media mix, how to make it work for campaigns big or small, and what actually matters when building creator partnerships. Take a listen ๐
Campaign Trend@campaigntrend
You donโt need political influencers to deliver a political message. Mom bloggers, homeschoolers, and niche creators can speak credibly to their audiences on issues like school choice or public health. The key is matching the message to the messengerโauthenticity wins attention. Full episode: campaigntrend.com/podcast/influeโฆ
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Hear from our Deputy Director of Marketing, Sam Shinkle!
Had a great time speaking at the Digital Campaign Summit on The Power of Influencers and Micro-Influencers: Use Cases for Campaigns!
My biggest takeaway?
โ Alignment isnโt just about brand safety. Itโs about working with creators who actually fit, not forcing it.
โ The โrightโ influencer depends on your goals and the kind of impact youโre trying to make.
โ And most importantly, weโre not hiring spokespeople. Weโre collaborating with storytellers whoโve built trust with their audience. Thatโs where the power really is!

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Influencer marketing isnโt just a trend. Itโs one of the smartest ways to reach real people.
Want to add it to your mix? Our team can help you leverage creators with our start-to-finish campaign offering.
IMGE@teamimge
IMGE EVP @court2032 spoke at #POLLIES25 on influencer marketing, highlighting @_ImpactCreators' approach. She stressed that blending influencer types builds trust and diversifies campaigns. Trusting influencers with creative freedom within clear parameters drives success.
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Currently reading ๐ฐ๐ martech.org/the-most-effecโฆ
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Itโs not just celebrities making waves. Many brands are now turning to ๐ป๐ผ๐ป-๐ฐ๐ฒ๐น๐ฒ๐ฏ๐ฟ๐ถ๐๐ ๐ถ๐ป๐ณ๐น๐๐ฒ๐ป๐ฐ๐ฒ๐ฟ๐ for more cost-effective & higher engagement partnerships.
Micro and mid-tier influencers bring ๐ข๐ถ๐ต๐ฉ๐ฆ๐ฏ๐ต๐ช๐ค๐ช๐ต๐บ that resonates with audiences.
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Influencer marketing is exploding, and it's not just because of the usual suspects. ๐ง Nearly a third of brands entering the space this year are ๐ค๐ฐ๐ฎ๐ฑ๐ญ๐ฆ๐ต๐ฆ๐ญ๐บ ๐ฏ๐ฆ๐ธ ๐ต๐ฐ ๐ช๐ต.
What's driving this shift? Let's break it down. ๐งต๐
martech.org/new-brands-burโฆ

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Influencers are taking over the NFL, changing how fans engage with the game. From sideline access to behind-the-scenes content, creators like @akuchh, and @Deestroying are drawing in new audiences and bringing us closer to the action than ever before. ๐

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