Eric Wilson retweetledi
Eric Wilson
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Eric Wilson
@ericwilson
Political technologist leading the GOP into the future of campaigns. Executive Director - https://t.co/Wl3RRnmBsD. Writing & podcasting @campaigntrend
Washington, DC Katılım Eylül 2007
4.5K Takip Edilen5.8K Takipçiler

You can find the full thing here: blueprint.democrats.org/p/a-message-fr…
I just can't fathom a world in which this is a good idea to publish.
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We need more conversations like this, but I'd argue you're missing a lot of nuance. Emotional vs. strategic isn't a binary. Donor intent is always a series of concentric circles. Small dollar political donors are no different than private sector investors, they just want different dividends. And, yes, for many it's as simple as donating = how they can participate in the larger culture war. But it's naive to say such donors don't think strategically (or don't think that they're thinking strategically). They're more like guys who bet on their own football teams. Yes, there's an extra variable in play, but a parlay is still a parlay. The problem is industry tactics select for targeting that extra variable, mainly because it's the easiest to do and easiest to monetize (vs. nurture using proven fundraising tactics). It's easier to pay for a series of one-night stands than level up your game, especially once agencies get involved (prospecting). All prospecting agencies care about is wringing a wet towel so hard they get every last drop of water. It becomes a fait accompli - everyone using the same brand voice and same bull rush tactics to compete for the same "way too online" donors on everyone's data lists. It's a race to the bottom. Yes, you can make lots of money doing it, but that's irrelevant to whether you can't make more doing it different. The fact that President Trump has been at the center of this universe for 10 years is the only reason either sides gets away with tactics that are not only backwards from the private sector, but exactly backwards. Solid video, keep 'em coming.
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here's more information on the book I mentioned: electionlawblog.org/?p=156115
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Bottom line: the campaigns that shape what AI says about them will compound that advantage all cycle.
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