Thomasbcn

Marketing 101: I've had this awesome "features vs benefits" pix from @UserOnboard pinned since 2017. Here's my additional 2cents:

@rohandave_ It may be simpler indeed, but only those who haven't won at it would think it's simple. Most who apply that "playbook" still fail.

@Thomasbcn its simpler than the other option, playbook is public. you just need to put in the reps, its not rocket science

There are 2 types of B2C app opportunities: 1. Ad "Scam": This is purely a funnel play where a user sees an ad / organic content, downloads the app, goes through a 15-minute onboarding & pays at the paywall. 80%+ of users will not use the app again & this is the case with majority of App Store apps. You can make millions with this. 2. Building generational app: The app relies on organic user growth flywheel, providing real utility that cannot be disrupted or recreated overnight. Requires significant effort, funding & luck. You can make billions with this. I have attempted 2nd one multiple times (with no funding, solo) and failed every time. You're playing marketing + product + PMF game all at once. But this is the most fun game to play. The 1st one requires a deep understanding of direct-response marketing & human psychology. You're mainly going to play a marketing game. This is the most boring game to play, but fairly simple to succeed if you're not a bitch. Good luck, have fun.

@noob_aristocrat Good luck!

@Thomasbcn what do you think?

I have to say - without codex I wouldn't implement 20% of my ideas... Adding MCP server to my SearchAds Manager app. Will be able to give codex CSV files with revenue and SearchAds ad spend, ROI and etc - and tell it to create campaigns based on that data. Next will add option to manage bidding across campaigns/adgroups/keywords.

@arielmichaeli Not everyone needs it, but the 35>70 bump was very welcome here. Even always juggling with the cap 😅 Some are quite niche but extremely relevant there Kudos to the incresible owner of that area, amazing hire :)

@Thomasbcn Even better!

🧒 Lingokids makes $1.5M/month from a kids' learning app. 42 custom App Store pages. Each one is a different product: • Disney Cars fans see a racing-themed learning game • Frozen fans see Elsa teaching ABCs • Spider-Man fans see superhero math adventures • Blippi viewers see their favorite YouTuber • Exhausted parents see "They play. You rest." • New users see "185M families trust us" (and 36 more) Same app. Same subscription. 42 different reasons to download. Every parent thinks they found the perfect app for their kid. Lingokids made sure of it. What if your next partnership isn't a feature — it's a landing page?

.@Spotify consent dark patterns, fixed by @GrowthDotDesign Don't be like Spotify, don't base your optin conversion on willingly confusing users for small profits.

"The blended ARPU framework: how to measure hybrid monetization" by Alice Muir revenuecat.com/blog/growth/me…

@jasonlk @RevenueCat RevenueCat is basically the seismograph for vibe coding on mobile right now.

@vdugnist whats the difference that makes skag easier? didnt read all fine prints

Scary message from Apple Ads team. What's new: - Lifetime Budgets and CPA Cap API will be deprecated in january 2027 - New methods for bulk creation and editing of campaigns, ad groups, and keywords, so SKAG management is going to work faster - API access to insights: search terms popularity, impression share (1 and 3 positions)

"Forgotten renewals" is a hot topic, but @RevenueCat brought receipts: 4 out of 5 weekly renewals are from users that didn't use your app in the last week even for yearly plans, *on average* 1 in 5 users didn't log in in the past year when renewal happens

hard truth: many consumer apps you see making $10k–$100k/month don’t make that money from happy users, they make it from people forgetting to cancel their subscriptions

@stevepyoung ironically, cpc can decrease and still end up being more expensive on CPI 😅

Apple Ads now owns 2 of the top 3 App Store search results. ✅ More inventory, smaller apps get a shot ❌ You lose placement control, CPTs will rise, organic is dead above the fold The App Store is pay-to-play now. Adapt or disappear.

Google Maps generated $11 billion in revenue last year. 82% from advertising. 200 million businesses listed. And their product director just told reporters they aren't including ads in Ask Maps "right now" but aren't "ruling out the possibility." That qualifier tells you everything about the sequencing. Step 1: Build a conversational AI layer that pulls from 300 million places and 500 million contributor reviews. Make it so good that "restaurants near me" becomes "find me a cozy spot with vegan options, a table for four at 7, between home and work." Step 2: Train users to share richer intent signals than any search box ever captured. Step 3: Turn those signals into the most precisely targeted local ad product ever built. The old Google Maps ad was a promoted pin on a map. The new Google Maps ad will be a recommendation inside a conversation you think is personalized for you. Yelp spent 20 years building the review database that Google scraped, then watched Google build a conversational layer on top of the data that makes Yelp unnecessary. Yelp's antitrust case is still in court. Ask Maps just made the argument for them. 2 billion monthly users are about to have their "where should I eat" conversations monetized at a level keyword search never could. The jump from "pizza near me" to "romantic spot with good food between home and work" is a jump from $1.38 CPC to whatever Google decides to charge for intercepting purchase intent at the most specific moment possible. They launched it without ads because that's how you get 2 billion people to trust the recommendations before you start selling placement inside them.

@lucasmoscon__ bit of a shitty goal anyways, but I want to believe 500 of those 10k are high worthy people to be in the convo with. Same as my own count means nothing at all, but I'm proud of a handful founders with amazing knowledge & sharing takes will answer a DM

@lucasmoscon__ 10k by end of q3

new goal: achieve 800 followers on X before the end of april

@filippkowalski curious about that one

I bet that Redownloads has a decent weight for the App Store algo when it is comparing your app to other apps under the same keyword.

5/ ASTURIAS, NORTHERN SPAIN A rural house for €50K. Groceries for €35/week. And you're looking at the Atlantic from the Picos de Europa. Forget the Mediterranean cliché. Asturias is lush, mountainous, coastal, and absurdly cheap. Think Ireland's landscape with Spain's food culture. Best for: Outdoor people. Anyone who hates heat. Budget buyers who want Western European quality. Drawback: Rainy climate (120-150 rain days/year). Less international community. Limited English. Slower pace may bore some.

@noob_aristocrat @alexolim_ To some extent yes, via the conversion data the advertiser is sending back to the adnetwork

@Thomasbcn @alexolim_ Cause with ads you can target specific intent?

imagine paying $5 for an install just to watch them delete the app 3 minutes later "but but but our CAC is looking so good today" yeah and your retention is literally zero it's like paying for people to attend your birthday party and saying you have friends organic users actually stick around because they built a relationship with the content before they downloaded