Thomasbcn

37K posts

Thomasbcn banner
Thomasbcn

Thomasbcn

@Thomasbcn

Independent mind working on mobile growth. Not Ex-GAFAM. https://t.co/1E2rrQMVq9

🌴 Katılım Kasım 2009
4.1K Takip Edilen16.8K Takipçiler
Sabitlenmiş Tweet
Thomasbcn
Thomasbcn@Thomasbcn·
Marketing 101: I've had this awesome "features vs benefits" pix from @UserOnboard pinned since 2017. Here's my additional 2cents:
Thomasbcn tweet media
English
15
24
206
0
Thomasbcn retweetledi
RevenueCat
RevenueCat@RevenueCat·
UA isn't the calculated, strategic play it once was. Standard app campaigns are losing their edge: 👎 Weak attribution thanks to privacy changes 👎 Limited reach due to larger web inventory 👎 Less control over where your budget goes 👎 Struggles with iOS retargeting @lucasmoscon__ is proposing an answer. 🧵⤵️
RevenueCat tweet media
English
3
2
10
2.7K
Thomasbcn
Thomasbcn@Thomasbcn·
@ShamanthRao @RevenueCat You mean free trial / no trial, not "skippable/hard" paywalls right? In both cases, you see the %, but not the raw numbers of payers for one and the other though... Each 4 cases can be better suited for different USP, audiences, trigger, scale & more
English
0
0
1
181
Shamanth Rao
Shamanth Rao@ShamanthRao·
hard paywalls convert 5x better than freemium according to @RevenueCat data. tracks with what we see. if someone hits a paywall immediately, the ones who convert are serious. no tourist trials. freemium feels safer. hard paywall performs better.
English
1
0
2
197
Filip Kowalski
Filip Kowalski@filippkowalski·
If you're bothered by your Android users giving you 1-star reviews, remember that Google Maps, which is FREE and provides A TON of value, has an average rating of 3.2 🤡
Filip Kowalski tweet media
English
64
25
1.6K
80.3K
Julien Active
Julien Active@Julien4Future·
@Thomasbcn Your App Store page IS the ad. Mismatched CPPs kill CTR at install. Treat screenshots as creative extensions, not separate assets.
English
1
0
0
30
Thomasbcn
Thomasbcn@Thomasbcn·
"You can hide one underperformer IC in an 8 people team. In a 3–4 people team, one person can become an existential risk. That raises the bar for hiring" AI weeding out mediocre, lowering headcount and both helping & pressuring whoever is left to push further is great
Miguel Carranza@elwatto

I’ve been thinking a lot lately about whether AI makes people management more or less relevant. The EM role is definitely changing, but I’m getting more convinced my dream of “no management, only computers” isn’t coming anytime soon. Technical leadership is still deeply needed, but the bar will be a lot higher. We’re shifting the bottleneck from execution to judgment. Coding, debugging, even parts of architecture will be commoditized. Meetings, process, updating Linear… all of that is solved. It’s about alignment, cohesion, and decisiveness. Teams will get smaller and more autonomous. You can hide one underperformer IC in an 8 people team. In a 3–4 people team, one person can become an existential risk. That raises the bar for hiring and performance management. On top of that, managers will need to handle both humans and AI: what to automate, what needs human supervision, how to manage security... The bar for ICs goes up significantly too as code becomes disposable: stronger product, business and design sense, better intuition, better internal and external communication. So no, I don't think SWEs and EMs are going away. But the roles are changing fast, and not everyone will adapt.

English
0
0
2
1.2K
Thomasbcn
Thomasbcn@Thomasbcn·
My most profitable CPM are 3digits (and no, not on brand search...) I also battle for those fun sub $1, but that's a side quest Such a ridiculous metric to focus on...
English
1
0
3
661
Thomasbcn
Thomasbcn@Thomasbcn·
@CJSlattery Fun story, in a company that prevented me to advertise in Latam, I went all in the US hispánics (fully localized), expecting lower price + similar conversion. I got same price + lower conversion, but the effort eventually unlocked massive growth in Latam 🤷‍♂️
English
0
0
1
243
Collin Slattery
Collin Slattery@CJSlattery·
So many of you are sleeping on Spanish language ads. Over 40 million people in the US are native Spanish speakers. They're on Meta, and the competition is really low because most advertisers don't do it. It helps to have native Spanish speakers on your team and in your creative department, which we happen to have. Some of the best performers at very high spend levels in some client accounts are Spanish ads.
English
17
5
95
12.1K
Thomasbcn
Thomasbcn@Thomasbcn·
@rafaelks Early days to say CPA will be that much worse. We expected it to be low scale, low price. Even if its low scale, bad price, there isnt much one can do to not be there but lower their bid (and miss the first spot) Definitely a different dynamic than the dreadful tab placements
English
0
0
0
10
Thomasbcn
Thomasbcn@Thomasbcn·
I intially said it when the first rumor of a 2nd ad placement emerged: Apple Ads #2 will be a nothingburger. Some factors made me rethink this position... Now that it's live, early thought is that it will be marginal for most. A tiny help for some. Not even a billion for Apple
English
4
0
2
1.1K
Sebastian Szturo
Sebastian Szturo@SebastianSzturo·
@Thomasbcn I wonder if they will roll it back… having every second result a placement is super confusing for actual casual users in my cases.
English
1
1
0
62
Thomasbcn
Thomasbcn@Thomasbcn·
@seraleev @PethAU Its been there a while, largely unusable. It's a bit better, still missing the most important pieces
English
0
0
0
26
Viktor Seraleev
Viktor Seraleev@seraleev·
Apple quietly rolled out an important update to ASA. Introducing Insights. Now you can: - see all analytics in one place - compare campaigns, keywords, and placements - build custom reports - understand real performance – not just clicks Didn’t expect this. Already diving into the dashboard.
Viktor Seraleev tweet media
English
13
2
100
11.2K
Thomasbcn
Thomasbcn@Thomasbcn·
@vdugnist much lower CTR id expected. Curious how it will pan out for CPA More curious even how it will pan out for incremental profitable spend, something few dashboard will tell
English
0
0
0
72
Thomasbcn
Thomasbcn@Thomasbcn·
@seraleev I dont understand your question. Im not selling tools that do that if thats what you mean. Buying installs without knowing their value makes no sense to me. I wish Apple connected Ads to AppStoreConnect for ex, which would be privacy compliant.
English
0
0
0
59