Thomasbcn

Marketing 101: I've had this awesome "features vs benefits" pix from @UserOnboard pinned since 2017. Here's my additional 2cents:

@Pibuffalo I have

@Thomasbcn I haven’t seen an image ad that works for app ua that is not retargeting

I havent seen yet using a paywall ad yield any good, I wonder how Suno is doing with that one The most impactful copy down the bottom too

@danielmichaelni agreed. Apple has to use the discovery lever a lot better. That wont change the trend but would be better for everyone

@Thomasbcn Apple should weigh app usage and sessions into ASO. Downloading an app, going through onboarding, seeing the paywall, exiting, and deleting the app should be a negative signal

The app slop is out of control... Legit devs trying to provide value are hindered by scammers who ship lame tiktok>onboarding>paywall flows that overpromises and don't deliver anything... but short term revenue. Apple needs to act and push them back into the open web

@VPavelDm I respect that, but it's so much harder this way

@Thomasbcn Yeah, I also thought about it few days ago And the worst part is that people loose trust to apps. I’m thinking now to let my users to try the app first and only then to show paywall. Just need to find ideal setup to not loose customers

@SinitskiM If only ratings werent rigged, retention was a factor of distribution and store discovery still mattered…

Why ? I see that value here is in discovering people who have a problem and showing them a solution worth paying for. Then all the app stores have internal ratings on how much app is being used, so will recommend only better apps and apps with better retention (e.g. product) will win anyway.

@divyanshunegi Maybe there is hope after all

@Thomasbcn In my 12 years of engineering and mobile app experience, I have noticed fad come fad go, only serious builder sustain the test of time. Dropshipping, NFT, Crypto, aPps all means of quick buck but no test of time

@RantingsL @joehas The main alternative has a solid, proven, repeated track record for this. Past & present. May voters not put the conservatives PP crooks in position to use it once again, much less now that their close ally even further right wants a piece of the pie too.

@joehas Basically. And no, the level of corruption in Sanchez’s Spain is far worse than the US’ or UK’s.

When it comes to institutional, financial and moral corruption, the Spanish are basicly amateurs.

@climon @andrewxroas Increasingly selling to ecomm and subs lately. Their algo is strong, their borderline practices towards sellers, buyers and users have perfomed very well. Galaxy away from Meta still. An interesting dynamic is how their reps are the opposite of competent/nice to all others

@Thomasbcn @andrewxroas Applovin works for games – no doubt

Why does no other ad platform work as good as meta?

@davidbffff I thought Palma was wild until I saw Lisbon. Places I thought would show me the penthouse showed me the basement...

@Thomasbcn palma is wild. literally zero units for a family of 3 for under 1.5k/mo available in idealista

Most my friends complaining about rents dont get it when I tell them how bad Lisbon is. I've seen moldy basements going for 2k+/m find a taker. The only city I know where average salary is below average rent. Palma comes close.

@rjonesy @gangakhedkar @Flighty I missed a flight yesterday because I trusted the gate info too much. i know its my fault, and I know the data isnt always there, but it was not a great day. Costed me a lifetime sub equivalent too 😭

@gangakhedkar @Flighty Can you be specific enough that I could look into it?

Is it just me or has @Flighty been off lately? I’ve seen instances of flight data not being updated till much later or not updated at all. Something to look into @rjonesy

@iamfra5er Aja Beckett mostly

@Thomasbcn Who owns it?

THIS GUY BUILT A PEPTIDE TRACKING APP TO $60K/MO IN MONTHS AND HE DID IT BY DOING THE ONE THING MOST FOUNDERS ARE TOO SCARED TO DO Cedric saw peptides blowing up on social media but nobody had built a real app for them yet so he moved fast and built Pep AI — now it's the biggest peptide app in the world he didn't overthink the MVP. users could add their peptides, set reminders, track what they took. that's it. no education section, no gamification, no BS nobody asked for then he spent $30k on influencer marketing in one month and made $60k back most founders would never do this because they're terrified of spending money before they're profitable but Cedric knew something they don't: worrying about margins too early is what kills momentum he posted on Reddit first just to gauge interest and got 100 downloads on launch day from a waitlist he built off that single post now he's obsessed with doubling revenue every month and he works from the moment he wakes up until he goes to sleep the unfair advantage isn't his tech stack or his niche, it's that he's willing to bet on himself when everyone else is playing it safe if you believe in what you're building you have to spend money to make money

@martinvars about a quarter billion $ of intrants going straight into Putin's war. great stuff

Argentina acaba de registrar la cosecha más grande de su historia. Ciento sesenta y tres millones de toneladas de granos en la campaña 2025/2026, veinte millones más que el ciclo anterior y veintiún por ciento por encima del récord previo de 2018/2019. Maíz récord absoluto con setenta millones de toneladas. Trigo récord con casi veintiocho millones. Girasol récord con 7,4 millones. Soja muy cerca de máximos históricos. Hace pocos años el kirchnerismo discutía si Argentina podía alcanzar los cien millones de toneladas. Los lock outs, las retenciones móviles, las restricciones a la exportación, la Resolución 125, todo construido sobre la idea de que el campo era un enemigo al que había que castigar. El resultado fue previsible. Producción estancada, inversión paralizada, salida masiva de capital y una sequía en 2022/2023 que encontró al sector sin reservas para resistir. Después llegó Milei. Bajaron las retenciones a la soja del 33 al 24 por ciento, al maíz al 8,5, al trigo y la cebada al 5,5. Las economías regionales, los lácteos, los porcinos y la carne vacuna quedaron en cero. Se levantó el cepo para personas físicas y jurídicas, se ordenó el tipo de cambio dentro de un esquema de bandas, se devolvió previsibilidad. Por el Decreto 273/2025 se liberó la importación de maquinaria agrícola usada eliminando el certificado CIBU que durante treinta años funcionó como una prohibición de facto, y el productor pudo finalmente acceder a tractores, cosechadoras y sembradoras a precios competitivos. El productor respondió como responde siempre cuando lo dejan trabajar: sembrando más, invirtiendo más, produciendo más. Esto es lo que pasa cuando liberás al campo del socialismo. El agro argentino aportará más de 36 mil millones de dólares en exportaciones este año, seis de cada diez dólares que ingresan al país vienen del sector agroexportador. No hay plan social que genere esa cantidad de divisas. No hay subsidio que reemplace esa productividad. Solo hace falta sacarle al Estado las manos de encima al que produce. La lección es vieja y se repite en cada país que la aplica. Cuando el Estado deja de robarle al campo, el campo alimenta al país. Cuando deja de castigar al productor, el productor genera la riqueza que paga los hospitales, las escuelas y las rutas. Ciento sesenta y tres millones de toneladas no son una casualidad climática. Son la consecuencia directa de un cambio de modelo. Argentina vuelve a ser el granero del mundo porque finalmente entendió que la prosperidad no se decreta, se libera.

@tadasgedgaudas 95 ASA? The hard limit is 71

$25k mrr from a Peptides app :) You can see full marketing breakdown on Appkittie. TLDR: 11 meta ads, 95 Apple ads How to market: - go to topyappers.com - hire a few creators - get them make some UGC videos, so you have creatives - push those creatives to Meta Ads - Win

Excited for the days to come. @paddle's b2coast.com lineup is looking incredible. Amazing builders locked in for 4 days on a fantastic setup. Millions will be made from the insights exchanges.

@andrewxroas It comes with a pricetag. The responsibility burden isn't for everyone

I would love to spend $100k/day on ads in the future Must feel nice

@jakecastilloooo As if CalAI grew on SKAN campaigns 😂

SKAdNetwork killed iOS marketing. Half your audience data, gone. Aggregated reports 48 hours late. Every app founder I know quietly hates it. The fix is a mid-funnel: ad → web → install instead of ad → install. You get attribution back. Email captures. A/B test data. Watching teams build this with FunnelFox. The data layer is what we never had at Cal AI.