Thomasbcn

Marketing 101: I've had this awesome "features vs benefits" pix from @UserOnboard pinned since 2017. Here's my additional 2cents:

@Thomasbcn What was this one?

What's the best ad you've seen this week? Drop it below. I collect them 👀

@Alejandroperez pero "win” qué? Un red flag?

@Thomasbcn Al final suele ser un payforwin.

Un día os contaré cómo se hacen estos rankings que he tenido que hacer unos cuantos en mi vida…

Did Apple just signal a third-party expansion of Apple Ads? mobiledevmemo.com/did-apple-just…

@MichalLangmajer depends which airport, and which side of the airport, but it is what counts indeed. point remains that the gap between an iphone X and the last is underwhelming. and yet the competing devices didnt take any of that space. Unless a Googler logging her burner at the office 😅

@Thomasbcn > hasnt released a really new iphone in almost a decade Just sitting at the airport. Look around me and about 7 out of 10 phones I see are still iPhones. Maybe that’s what counts. 😄

Apple hasnt released a really new iphone in almost a decade, nor any novel device, has no AI yet, its ads division is selling clicks (lol) and its services business is challenged left & right. And yet still #1 valuation company worldwide. Moats die hard

@nicholasnlawton 50% success rate is unheard of in my experience. Numbers game within a numbers game

UGC Tip: If you want to build a creator engine of 25 creators, make sure you hire 50. 50% of most cohorts often drop out for a variety of reasons

@danielpearson @HannahParvaz more than geos (I get your point) and traffic source (critical), likely more of a user persona thing at play on this one (which I have zero context on, but Hannah always has insane gut feelings for each specific case)

@HannahParvaz @Thomasbcn Have you split this calculation by geo?

We removed one word from a client's app name. Install rate went from 15% to 34%. The word was "AI".

@vahebagdasar @Superwall @ehvmcapital @tangentgrowth What a trip!

We’re coming to your city! We’re hosting app founder dinners in 24 major European app hubs. Small, private dinners with special surprise guests. Send a request to join—seats are limited (6 per dinner).

Taking pride in making money advising others to scam users 🤦‍♂️🤢 Seeing the exact opposite of what one believes it is painful first, great later. Karma always pays back, tho often with delays & convoluted unexpected ways.

@ApalancadoCap @lourdesadt No me parece el papel del Estado asumir el riesgo de esas inversiones. Más propio del privado. y ya existe Enisa y similar sin que unas pocas corbatas comen jamón publico

@Thomasbcn @lourdesadt Las start up no producen valor en absoluto, ¿no? EV - en todas y cada una de las ocasiones Yikes

Cómo se financian los VCs en España

Some “app growth hacks” I’ve seen on Twitter over the last few weeks, + the potential consequences for employing those hacks: 📈 Ask for someone’s age during onboarding, or use signals like their preferred text size to guess, then charge users you think are older more ⚠️ Age discrimination in pricing is illegal in plenty of places. Tinder charged older users more for the same subscription and recently agreed to a $60.5 million settlement in California Guessing someone’s age from an accessibility setting instead of asking them doesn’t make it better 📈 Ask for someone’s phone number during onboarding, then use an iMessage payment plugin to send them an offer that bypasses the store fee ⚠️ Sending automated marketing messages without explicit consent can expose you to TCPA damages of $500 per message, or $1,500 for knowing/willful violations That’s per message. Per recipient. 📈 Hide your real payment flow from App Review, then remotely enable it once the app is approved ⚠️ Your app gets removed and your entire developer account gets terminated 📈 Pop up a fake discount spinner after someone rejects your first paywall, programmed to always land on the highest discount ⚠️ You’ve built a deceptive chance mechanic to manipulate someone into buying. That can lead to consumer protection enforcement, fines, refunds and App Store action. I don’t want to be the “app police”. You do you. But we (@RevenueCat) only make money when you make more money If your app gets pulled from the App Store, or you’re bankrupted by a fine or lawsuit, you’re not making any money and we’re not making any money So please take app growth advice from Twitter influencers with a grain of salt “Other apps are doing it” is not legal advice

@ivesparrowai They can also put their bid just high enough to push your cpc, trash your returns, without paying much

correct me if i'm wrong. > you launch apple ads > find a profitable geo > find a profitable keyword > push your cpt up to $10 > take 100% impression share and that's it, the keyword is yours forever? because if a competitor tries to fight for it, they'll have to raise their bids. high bids = bad performance = they pause the keyword. what am i missing?

@interplato TTR=CTR: click/impression

@Thomasbcn What is TTR? funny that that company itself promotes CPPs so much

Custom Product Pages (CPP) are great for some very specific use cases. Pretty useless for many others... Beyond the usual Linkedin-BS bait on the topic, Apptweak data shows that apps using CPP on #ASA (US 2025, n=2800) have a **lower** CTR than apps on default 🤣