RevenueCat

There's loads of industry reports out there, but only one is built on the world’s largest dataset for subscription apps 🌍 📊 Analyzed from 115,000+ apps and over $16 billion revenue, the State of Subscription Apps 2026 covers everything you need to know about the state of the market, industry shifts, and user behavior. Get it now at revenuecat.com/report 🔗 Follow the thread for what’s new this year 🧵

Aka, the multistep paywall: 1. The app is free 2. Users get a premium 7-day trial 3. They can downgrade, or start paying ✅ All users get to experience core and premium value, and you open up your top-of-funnel. Full breakdown for when and how to make the freemium switch: revenuecat.com/blog/growth/ha…

If you simply drop the paywall and hope for the best… conversion might collapse. Instead, @philgcarter suggests reframing it: "This product is free, but we want you to try the best version of it for 7 days." Phil saw one app increase LTV 75% doing just this 🚀

Hard paywall or freemium? It’s the age-old question for most subscription apps. For many early-stage apps, a hard paywall is the logical choice. But what happens when you hit a growth ceiling and need to scale? 📈

Happy 10th to our friends at Replit 🥳 Excited to see what gets built in the 24-hour buildathon!

Introducing Rork Analytics Connect your @revenuecat to see advanced analytics for your app: • Usage: Downloads, Active subscriptions & users • Revenue: MRR/ARR, ARPU, LTV • Conversion Rate Also, Rork Analytics turns Rork into an AI product manager: it now runs an AI metrics health check that tells you exactly what you need to fix in your app to improve conversion & monetization.

Trial reminder notifications are one the best ways to improve your trial conversions. Learn how to implement them in this blog post by our developer advocate @plahteenlahti 👇 revenuecat.com/blog/engineeri…

I NEED YOUR HELP! 🙏 It's Q2 - @RevenueCat's Shipaton 2026 prep is underway Last year, we had 52k participants and over $355K+ in cash prizes Because, more = more, this year will be bigger and better What ideas or improvements do you have? Drop them in the comments!

So, when should you use it? For localization 🌎 If you have markets where annual conversion is low but monthly retention is healthy, the upfront price might be the only barrier. The goal isn't to replace annual subscriptions — it’s to unblock users. Read the full breakdown: revenuecat.com/blog/engineeri…

Here’s @_chuckyc's reality check: → It’s an annual sub with an installment plan (Google Play has had this for a while) → It isn’t available in the US or Singapore → It doesn't give you the cash upfront, so short-term payback and revenue recognition get messy

Apple launched monthly subscriptions with a 12-month commitment. But before you switch your entire pricing strategy, this isn’t a magic bullet 🪄 Yes, breaking an annual subscription into monthly payments lowers the upfront barrier, but it doesn’t fix retention problems.

New b2c app founder flex dropped: A physical copy of the State of Subscription Apps (15,000 downloads so far!) to keep on your desk Only at @stripe Sessions, only at the RevenueCat booth

Here’s your chance to get your most pressing questions answered by the subscription app growth GOAT. For free! Reply to his tweet with a question and we’ll answer live tomorrow on the @SubClubHQ YouTube channel.

With RevenueCat and @stripe, you can: • Launch web purchase flows without changing your Stripe setup • Build hosted or custom checkout experiences for your app • Test more flexible monetization outside the app stores • Add a Stripe-native merchant-of-record option for eligible flows Learn more ➡️ revenuecat.com/integrations/s…

RevenueCat Web x @stripe now integrate to help you sell even more app subscriptions on the web. 🆕 RevenueCat Web supports Stripe Billing and Stripe Managed Payments → App teams already using Stripe can sell app subscriptions on the web, build web-to-app and app-to-web journeys, and keep subscription access in sync across web and app 🔁

"Teams create product soul. You can't vibe code a brand." AI can build a functional tool in minutes. But @kschlenker (Founder of @opalapp) argues that to build a lasting consumer app, you need human intention. Functionality is no longer a moat. Brand is. Full episode link in the first comment 👇

@DaphneTideman By designing rapid, low-cost experiments — like painted door tests, landing pages, or onboarding tweaks — you can validate demand before committing months of engineering time to a feature nobody wants. Read Daphne’s full learning framework here 🔗 revenuecat.com/blog/growth/le…

@DaphneTideman A learning roadmap focuses on answering three critical questions: 1️⃣ Do users have this problem strongly enough to change behavior? 2️⃣ Do they understand the value before reaching the paywall? 3️⃣ Are they willing to pay at this price point?

Toss out your feature roadmap. It’s time to create a learning roadmap 🗺️ “What would we build next?” → “What’s the most important assumption to validate?” @DaphneTideman advises early-stage apps start reframing product plans to prioritize learning 🧵

📕 The Google Play Billing Handbook What's inside → a complete manual for building from scratch: BillingClient, Developer API, RTDNs, and every edge case in between. 📗 The RevenueCat Android SDK Handbook What's inside → all the ins-and-outs of Android billing — solved by RevenueCat: how to set up your SDK, manage the backend, and start making more money. Two guides, for two implementation paths. Choose your fighter. 🥊 Read them both here: revenuecat.com/guides

If you've ever build a subscription app on Android, you know how many headaches it can cause. Whether you want to go the hard route (building your Google Play Billing from scratch) or opt for the smoother path (🐱), @github_skydoves has you covered with these two handbooks.