RevenueCat

There's loads of industry reports out there, but only one is built on the world’s largest dataset for subscription apps 🌍 📊 Analyzed from 115,000+ apps and over $16 billion revenue, the State of Subscription Apps 2026 covers everything you need to know about the state of the market, industry shifts, and user behavior. Get it now at revenuecat.com/report 🔗 Follow the thread for what’s new this year 🧵

📨 What’s missing from the beta? Tell us here: form.typeform.com/to/wPjgRQ7V

😻It’s included in your existing RevenueCat plan at no extra cost. Purchases made through Funnels count toward your MTR, same as everything else on RevenueCat.

⬇️ RevenueCat Funnels is now in public beta. Build web-to-app onboarding funnels in a visual editor with branching logic, web checkout, and built-in analytics, then publish to a hosted URL.

If you're A/B testing your iOS app remotely, you need to know exactly where Apple draws the line Get it right and you'll optimize the heck out of your revenue Get it wrong and your developer account is gone Here's exactly what you can and can't do with remote config 🧵

How I handle payments in Calinfo without writing a single line of payment code: @RevenueCat does everything: → In-app purchases (monthly / 3-month / yearly) → Subscription state management → Entitlements (free vs Pro features) → Analytics dashboard → Handles refunds, renewals, grace periods Integration time: ~4 hours. Without RevenueCat, handling IAP edge cases alone would have taken weeks. For a solo founder this is a non-negotiable tool. Current MRR: $0. But the infrastructure is ready. #buildinpublic #RevenueCat #indiedev

Don't miss it: youtube.com/watch?v=GgEsvw… 12:00 EST / 17:00 CET only on Sub Club's YouTube!

If you want to understand exactly where Apple draws the line on what you can and can’t change remotely (without getting your account nuked), I broke some of it down on the @RevenueCat blog: revenuecat.com/blog/engineeri…

State of Subscription Apps 2026 was published by @RevenueCat. Here are the key insights: - The subscription divide is getting wider: top 25% grew by 80% and bottom 25% shrank by 33% YoY - Hard paywalls convert 5x better than freemium - 55% of 3-day trials are cancelled on the first day - start with the 'aha' moment - Focus on involuntary billing failures: they make up 31% of all subscription cancellations on Google Play, and 14% on the App Store (14%) - AI hype is real: 41% more revenue per paying customer, but 30% faster churn - Apps are trending towards 3-day trials, even though a 17+ day trial converts better than a shorter one (42.5% vs 25.5%)

My podcast episode with @RevenueCat VP of Growth @HHaandr is live! Highlights: 1. How AI has boosted new app launches by 7x 2. Why apps are now a "winner-take-most" market 3. How new apps can compete with large incumbents Check it out on YouTube!👇 youtube.com/watch?v=1toNkt…

Learn more in @lucasmoscon__'s latest article, exploring how teams are moving beyond standard app campaigns and rebuilding their entire acquisition stack around control, signal quality, and creative iteration. 🔗 revenuecat.com/blog/growth/en…

Enhanced app campaigns offer: ✅ Web-style reach + targeting ✅ App Store installs (so ASO stays intact) ✅ Granular attribution (no SKAN dependency) ✅ Real retargeting again ✅ Lower operational overhead @Appstack__'s results speak for themselves 👇

UA isn't the calculated, strategic play it once was. Standard app campaigns are losing their edge: 👎 Weak attribution thanks to privacy changes 👎 Limited reach due to larger web inventory 👎 Less control over where your budget goes 👎 Struggles with iOS retargeting @lucasmoscon__ is proposing an answer. 🧵⤵️

📺 youtube.com/watch?v=Wg70Hl…

(P.S. We’re going to be releasing even more courses throughout 2026. What app growth topics do you want us to cover next? Let us know in the replies! ⬇️)

Each course features bite-sized video lessons you can take at your own pace. Pass the quizzes, and you’ll even unlock a certificate. Whether you’re validating an idea or optimizing a paywall, there’s a course for you. Enroll for free: startapp.school

"Lifecycle strategy for apps" Acquisition gets the glory, but retention pays the bills. Alice Muir Kocourková teaches you how to build lifecycle messaging that converts, retains, and wins users back at every stage of their journey.

"How to acquire users through paid marketing" Natalia Drozd breaks down the fundamentals of paid user acquisition. Learn how to pick the right channels, craft creatives that convert, and scale your marketing efforts without burning through your budget.

Most apps fail before launch. Not because the idea is bad, but because the strategy is missing. Today we’re officially launching StartApp School: a completely free educational resource to help you turn your app into a durable, profitable business. 🎓👇 startapp.school

"Paywall optimization masterclass" Join @vahebagdasar to learn the psychology behind when users pay. Discover how to increase conversion with better pricing, strategic placement, and repeatable experiments. No simple hacks, just durable revenue engines.