DoYouConvert

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DoYouConvert

DoYouConvert

@Do_You_Convert

The leading resource for consulting, training & insights into online sales, marketing & technology for home builders and developers.

North America 参加日 Aralık 2014
78 フォロー中267 フォロワー
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Kevin Oakley
Kevin Oakley@koakley81·
Is it surprising to you that the number of unique users coming to home builder websites YTD in 2025 compared to YTD 2024 is UP 3%? It would surprise most builders. (data from Home Builder Data)
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Kevin Oakley
Kevin Oakley@koakley81·
The great team at @1000wattagency shared a recording of my talk at their event in April so I now get to share some clips with all of you too ✌️ First up - stop asking others to lie to you. Now.
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Kevin Oakley
Kevin Oakley@koakley81·
Stop telling everyone around you that you’re using AI if you want maximum impact ✌🏻 Episode 344 out today 🎙️
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Kevin Oakley
Kevin Oakley@koakley81·
The appointment-to-sale metric is the MOST important metric in sales & marketing for #homebuilders from what I've observed from 20+ years in the industry. These are the three core reasons why your ratio might not be where it should be. Most orgs overly focus on only one.
Kevin Oakley tweet media
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Kevin Oakley
Kevin Oakley@koakley81·
TLDW: Don't eat rocks, put glue on your pizza, or believe the line that "paid search is dead" thanks to AI ✌️
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Kevin Oakley
Kevin Oakley@koakley81·
Listing Showcase from Zillow is a bigger deal than the Apple Vision Pro 🚨 I'm not a Zillow shill, and I'm not an AR hater. It's just the facts as I see them. The average consumer will be drawn in by the ability to understand the context of each room and image to one another. Almost none of the tech here is new, yet it has been bundled in a "new" way for the masses as they research and shop for a new home.
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Kevin Oakley
Kevin Oakley@koakley81·
Our industry used to have a problem with awful included feature lists that highlighted luxury features like doorbells and mailboxes among 500 other items on the checklist 🙄 Now, it seems builder websites have gone 𝐬𝐨 𝐟𝐚𝐫 𝐢𝐧 𝐭𝐡𝐞 𝐨𝐩𝐩𝐨𝐬𝐢𝐭𝐞 𝐝𝐢𝐫𝐞𝐜𝐭𝐢𝐨𝐧 that I haven't found a single one that proudly details the new home warranty when viewing a quick move-in home page 😱 (does yours? tell me please!)
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Kevin Oakley
Kevin Oakley@koakley81·
Do you know what is working, and what's not? 🎯 Are you sure? A big reason why best practices from other industries are hard to apply to ours is the lag effect home builders experience. New Pod: doyouconvert.com/blog/ep-308-th…
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Kevin Oakley
Kevin Oakley@koakley81·
Final prep for my talk on A.I. this Tuesday is complete. It’s going to be 🔥 #DYCSummit
Kevin Oakley tweet media
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DoYouConvert
DoYouConvert@Do_You_Convert·
#DYCSummit begins Tuesday! A sold out crowd of nearly 400 gathering in Dallas. #BTS
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Kevin Oakley
Kevin Oakley@koakley81·
I just wasn’t prepared for this on my last builder strategy call. #Maythe4bewithyou
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