Adam Beissel

What a truly special night for @miamiuniversity. So many of my current and former students turned out in support of the Redhawks. Absolute 🔥 performance from @MiamiOH_BBall.

@watanabe2k Doubleheader. Impressive.

So, I did something tonight…

@scottp12 Enrollment management balances three inversely-related variables: selectivity (i.e., admit rate); total number of students (i.e. making the class), and $'s per student (i.e., discount rate). A good year we hit 2 of the 3. A great year, we can do all 3.

@scottp12 Unfortunately, increasing selectivity is just not a reality in the current admissions landscape, given the demographic challenges, current attitudes of higher ed, and the diminishing wage premium for those with a college degree.

There is, perhaps, no university in the country testing the 'front porch hypothesis' of college athletics more than Miami at the moment.

Who knows if Iran will be able to participate in the World Cup this summer, with the U.S. bombing the country. My latest for Forbes.com, a history of national teams that have been banned or refused to play in the World Cup. tinyurl.com/bdh6e3bc

The MAC’s perception is some kumbayah league of tight knit teams and lots of parity But in reality a clear gap has been established between the programs with resources to compete in college sport’s current era and the ones that can’t These two types of programs won’t stay the in the same conference much longer, and this is Miami saying they’re ready to set sail

5 of the top 10 TV markets for college basketball are within a 2-hour drive of Oxford, OH.

@miamiboggs There are a few additional levers, many of which are initiatives in the Miami THRIVE strategic plan. This approach makes more sense for Miami than many other institutions given the non-resident student pop. (~40%), sizeable alumni base, and deep financial reserves (~$2B endow.)

@ExtraBeissHit What other levers does Miami have? This one feels like a decent path in the current environment or the looming chaos (enrollment cliff + college sports turbulence)

@bruce_weingart @Bagel_and_Deli @MiamiOH_BBall @CoachSteeleMU @MiamiOH_DSayler @KhristianSmith_ @MiamiRedHawks @decker_kp We also need a 31-0 bagel!

Hey @Bagel_and_Deli you need to get the Travis Steele Bagel-bacon, eggs, cheese and hash browns on a chocolate chip bagel!! @MiamiOH_BBall @CoachSteeleMU @MiamiOH_DSayler @KhristianSmith_ @MiamiRedHawks @decker_kp

📣 NEW PUB 📣 A journal article with Ryan King-White in @SoccerNSocietyJ. We examine the 2026 FIFA World Cup intra-city competitive bid process, focusing on the urban politics and governance strategies of two major US cities: Cincinnati, Ohio and Baltimore, Maryland. Link below:

Road win secured! Now it's tournament time. Join us in Cleveland as our RedHawks look to continue their momentum. Here's a look back at their historic season. #RiseUpRedHawks #LoveAndHonor

OU, oh no. #UnFinishedBusiness || #MiamiMindset || #RiseUpRedHawks

The World Cup is supposed to stand for hope, unity and footballing brilliance. The 2026 edition does not feel that way. Geopolitical turmoil, domestic strife in the U.S. and Mexico and claims that pricing policies are exploiting fans have cast a pall over the tournament. Maybe fears will be dispelled once the games begin. But, with 101 days to go, the world is right to feel anxious. 📝 @OliverKay 🔗 nytimes.com/athletic/70759…

PETER SUDER 🔊 🔊 We are so proud to be the academic backing for several of our men's basketball RedHawks, including no. 5! Shoutout to him and the team for all their hard work and success this season. @miamiuniversity @MiamiRedHawks @MiamiOH_BBall

@kylesheldon Hey @kylesheldon - do you have a link to the study? Would love to read it. It’s important for my research on WC26.

Soccer investment in the U.S. is projected to hit $4.6 billion by 2030. Almost every brand I talk to has seen this stat, but here's what they often don’t realize: Brands think it's a gold rush. But it’s more than that. It’s a minefield. $4.6 billion sounds like pure opportunity. And it is, but only if you understand the terrain. And American soccer isn't like soccer anywhere else in the world: In England: Most fans follow the Premier League. In Spain: La Liga dominates. In America: Fans follow Premier League, Liga MX, MLS, Bundesliga, Champions League, NWSL... All at once. Or none at all. Recent research found 7 distinct fan personas in the US. The largest segment (22%)? They care most about domestic leagues. But brands keep acting like everyone's waiting for the Premier League. Then add the cultural layer: 1. Multilingual audiences 2. Multigenerational fandom 3. Heritage club loyalty 4. Geographic differences A Manchester United fan in Dallas is different from an Atlanta United fan in Marietta, which is different from a Club América fan in LA. Same country. Three different strategies. Most brands see "40% of Americans interested in soccer." And think: "Great, one big audience!" But in reality, it’s several audiences… each consuming differently, and each requiring different messaging. From my 20 years of experience in the industry, brands that succeed in American soccer: 1. Pick their audience 2. Go deep, not wide 3. Show cultural fluency 4. Think long-term When you see "$4.6 billion opportunity," don't just see dollar signs. See complexity, fragmentation, and cultural nuance. Always start with understanding fans, not just securing assets. Want to understand American soccer beyond the headlines? We've spent 20 years learning nuances the data often can't tell you. --- Learn more about what we do at @NameAndNumber below:

@MiamiOHFootball in contention for the natty next year.

@CoachJohnHauser @ohiou @OHIO_President @SladeLarscheid Congratulations John! So happy for you and the family.

Honored to be named the head football coach @ohiou Grateful for our players, alumni and fans who make this place special. Thank you to @OHIO_President and @SladeLarscheid for the opportunity. My family and I are proud to call this home. Time to get to work. 🧱x🧱 #RollBobbies

Why are we at all surprised by the ticket prices? This is EXACTLY what Infantino promised upon being elected: “FIFA’s money is your money”