NAME & NUMBER ⚽️

CASTING CALL, PART II: We're now looking for extras to participate in our MLS commercial shoot. This is a paid opportunity. Full details via the link below. forms.gle/dsnnSjyZisBdFe…

I had a feeling @NameAndNumber was going to work when Borussia Dortmund reached out for help on their U.S. tour in our first year.  It was validation that a global football brand thought we could help - and even more so when they were thrilled with the results. That momentum continued with our first commercial spot production with Major League Soccer, where delivering high-level work early on proved the model worked. Those early signals proved focusing exclusively on soccer could work.

Last call, Chicago! ⬇️

CHICAGO: We're booking talent for an upcoming MLS commercial spot production. Sign-up if interested: forms.gle/dhPuHpnNPhJfSU…

Photos by us! ☺️

That’s our video! ☺️

CREW CALL: We're looking for producers, camera operators, and media managers for a potential project in June. 👀 Full info and sign-up: docs.google.com/forms/d/e/1FAI…

Proud of this work 💪

I’ve seen data over the course of my career that suggests the average American soccer fan has 3 favorite teams. That can take form in a ton of different ways but for example, it could be: 1. One domestic (e.g. Atlanta United) 2. One European (e.g. Manchester United) 3. One from their cultural roots (e.g. Boca Juniors) A Packers fan will never be a Bears fan. But soccer fans hold multiple loyalties simultaneously. Why is this critical for brands to understand? Because you can’t design one campaign and expect it to work for everyone. An Austin FC fan in Austin, TX lives in a completely different world than a Club América fan in San Antonio who doesn't care about MLS at all. Different languages. Different media. Different values. Come in with the wrong voice and soccer fans will know instantly. The brands winning right now understand this: - They segment their approach - They listen before they speak - They earn credibility before they spend it That's the difference between breaking through and falling flat.

There was much soccer business discussed. @NameAndNumber on location 📍

I'm so incredibly proud of our client survey results: • 9.9 on collaboration and communication • 9.9 on likelihood to recommend • 9.7 on turnaround time • 9.6 on impact delivered It's a testament to the amazing group of people who have joined me in building @NameAndNumber.

Thank you to every client who took the time to share their feedback. We don't take it lightly. 🤝

These results tell us we're on the right track and push us to keep raising the bar in 2026.

CLIENT SURVEY: We asked our clients how we did in 2025. Here are some of the results... 🧵

NEW: We're thrilled to share "More Than A Moment" - our in-depth report on women's soccer in America. It includes: • Who the women's soccer fan is today • What they want from brands • Why early investment compounds Check it out here: nameandnumber.com/morethanamomen…

On Monday, we're dropping a @NameAndNumber report on women's soccer that has been months in the making. The report includes: • 5-year roadmap 📅 • U.S. soccer pyramid ▲ • Fan insights + data 📊 And, ultimately, what it means for brands: • How they can enter the sport • What's working and not working • What fans want to see from brands And a whole lot more. We'll be sharing it first over at @NameAndNumber, so be sure to hit follow to get access. 🤝

Yesterday, my soccer-specific marketing and creative agency @NameAndNumber led our first-ever production for @FIFAWorldCup. 🙌 And it was one of the most enjoyable days of my 20-year career in the sport - the type of day I dreamed about 3.5 years ago when I launched the agency. We were surrounded by so much enthusiasm, support, and joy for the sport of soccer that the two (jam packed!) days in Miami absolutely flew by. Over the course of the shoot, we worked with people from the U.S., Mexico, and Canada (of course), but also France, Venezuela, Saudi Arabia, Italy, Colombia, England, Argentina, Brazil - and I'm sure others that I missed. The entire production was a reminder of how fortunate we are to be working in a game that - at its best - brings together people from all different backgrounds and cultures. I'm so excited to share the work (likely in late April) but for now, a massive thank you to Alexa Markovich, Alejandra Güitron Gutierrez, and Ryan O'Leary for bringing us on and trusting us with this amazing assignment. More to come soon. [Photo of my pals @justin__hubler and @Jordan_Presley on set dialing in the details]

If you don’t understand the language of soccer… It will show in your terminology, execution, and cultural relevance. Soccer fans are very adept at sniffing out a brand who doesn't get it. If you try to apply a traditional North American sports mindset to soccer, I promise you it will not work. The brands that win bring in people who actually know the game, and people who understand the specific segment they're targeting.  You can't fake fluency.  At our agency, we don't advise on the women's game without a women's soccer specialist (we just hired one, in fact).  We don’t build a campaign targeting LIGA MX fans without someone who can speak the language - literally, figuratively, culturally.  Hire experts who understand the sport, or you will get it wrong.

CHICAGO: We've got a paid opportunity to be part of an @MLS content shoot. 📷🎥 Sign up if interested: forms.gle/LUxpekMuQaHumD…