NAME & NUMBER ⚽️

If you don’t understand the language of soccer… It will show in your terminology, execution, and cultural relevance. Soccer fans are very adept at sniffing out a brand who doesn't get it. If you try to apply a traditional North American sports mindset to soccer, I promise you it will not work. The brands that win bring in people who actually know the game, and people who understand the specific segment they're targeting.  You can't fake fluency.  At our agency, we don't advise on the women's game without a women's soccer specialist (we just hired one, in fact).  We don’t build a campaign targeting LIGA MX fans without someone who can speak the language - literally, figuratively, culturally.  Hire experts who understand the sport, or you will get it wrong.

CHICAGO: We've got a paid opportunity to be part of an @MLS content shoot. 📷🎥 Sign up if interested: forms.gle/LUxpekMuQaHumD…

I really enjoyed speaking to @EricPrisbell about the opportunity facing MLS clubs this summer. Yes, I really do think clubs should have *at least* $1M allocated to World Cup activities and outreach.

And we couldn't have done it without this amazing, talented, hard-working team.

Our shoot in San Diego included 50+ talent and extras. A 20+ person crew. 250 pieces of apparel. Two long shoot days. And a whole lot of fun. 📷: @mikefiechtner

The new MLS season is here - and so is our latest work. Our new commercial spot just dropped, with two more on the way soon. Stay tuned, soccer friends. 🙌⚽

Buying a sponsorship isn’t the same as activating it. The brands that win in soccer are the ones that turn rights into real fan experiences.

So pumped for this hire. Hope has a deep understanding of women's soccer and has been crushing it for us the last few months. Big , big things ahead for @NameAndNumber in the women's game. 📈

Her work has focused on elevating women's sports -from the first NWSL x WNBA crossover to Ali Krieger's retirement to the NWSLPA CBA announcement 'Some Said Never, We Said Now.' She'll lead our women's soccer vertical and we're pumped to have her. Welcome, Hope! 🤝

NEW HIRE: We're thrilled to welcome Hope Kemp-Hanson as our Creative Strategist, Women's Soccer. Hope is a former collegiate player who spent time at The North Face and adidas, and consulted with the likes of @reignfc, @GothamFC, @wearebayfc, @sandiegowavefc, and @weareangelcity

His career includes time with @SoundersFC and @reignfc, @ColoradoRapids, and @ATLUTD. So, yes, he knows a little something about footy in America. Welcome, Connor!

NEW HIRE: Welcome to the squad, @connorFpickett! ⚽🎬 We're stoked to officially add Connor to the @NameAndNumber team as our new Director of Video & Post-Production. Connor brings serious talent across cinematography, editing, photography, and motion design. Just watch. ⬇️

@kylesheldon We're here to help!

Most brands entering soccer are ambitious but unsure. They need a campaign, they need content… and they don't know where to start. This is where we step in. Our job is to help them think strategically. We help them determine things like: 1. How does this activation build equity beyond the event? 2. How does this content contribute to long-term fan relationships? 3. How does this campaign align with a multi-year positioning strategy? When we help them answer those questions, we become irreplaceable. Clients start seeing us as a partner with long-term value instead of a vendor for a one-time project. The work gets better because the understanding gets deeper. We understand their goals across multiple seasons and spot opportunities they might miss because we're thinking three years ahead, not three months. One-off projects deliver one-off results. Long-term partnerships compound.

SAN DIEGO: The @NameAndNumber crew will be on location next week for an @MLS commercial shoot and are in need of additional extras. 🎥 If you've ever wanted to be in a commercial, here's your chance! ⬇️ forms.gle/YoQDjcD9K7MTTY…

MLS sponsorship revenue is skyrocketing… Brands aren’t rushing in because soccer is suddenly “hot.” They’re moving because MLS is becoming culturally relevant in ways that are hard to ignore. Nearly 60% of MLS fans are Gen Z or Millennials. More than a third are Hispanic. That audience mix is rare in American sports, and it’s why brands are committing early, renewing long-term, and entering the league even amid economic uncertainty. Messi accelerated this, but he didn’t create it. Attendance is up even at matches he doesn’t play in. The fans were already here. They just needed a reason to re-engage. We’ve seen this pattern before. The 1994 World Cup reshaped soccer in the U.S. and led to MLS. 2026 has the potential to be even more impactful. The brands moving now understand this isn’t about visibility. It’s about cultural fluency and long-term positioning. The window to be “early” and establish credibility inside it is narrowing. If you’re thinking about how your brand shows up in this space, send me a DM.

What makes @NameAndNumber different from the rest? We have fun. Yes, we pour ourselves into the work and hold ourselves to a high standard. We understand our clients to the core and get results... but I’m convinced what sets us apart is HOW we work. Most agencies focus purely on the work output. We focus on the experience… we strive to be human, fun, and enjoyable. The clients who stick with us long-term aren't just there for the quality of work. They're there because the partnership itself feels good. When the work is hard, but the process is enjoyable, that's when the best results happen. That's the difference between a vendor and a true partner.

@kylesheldon @pathway_hq 👀

Within 48 hours, we'll be posting a new job opportunity at @NameAndNumber. And we'll share details first via @pathway_hq, our free newsletter for those that want to work in soccer. Sign up below to get first crack. ⬇️ pathwayhq.com

@TreyHigdon Always a pleasure, Trey!

I didn't come close to completing all of my 2025 resolutions, and that's okay! ✅ I did take on more soccer/sports freelance work 🧵⬇️

@kylesheldon @MLS Let's go!

⚽️🎥 MIAMI + SAN DIEGO: @NameAndNumber is producing a commercial spot for @MLS and we're looking for models in both locations. Full details and the application are linked below if you're interested. ⬇️ forms.gle/kCnyPJvNYU1GYb…