@ZignalLabs @Prudential @Provoke_News Thank you @ZignalLabs -- Innovation is fueled by passion and advanced through partnerships like the amazing one we are fortunate to have with your organization.
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Allyson Hugley
195 posts
Allyson Hugley
@HugleyA
Consumer Trends, Market Research and Media Research expert
New York 参加日 Nisan 2010
114 フォロー中497 フォロワー
Congratulations to @HugleyA of @Prudential for her inclusion in the @Provoke_News #Innovator25 2020!
Allyson is just the kind of comms leader we love working with, and her recognition is well-deserved.
Learn about Allyson's impact here: bit.ly/2IJ9SOS
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Honored to be named to the @Provoke_News annual #Innovator25 list, which features innovators who are addressing PR industry challenges with ingenuity & insight to make meaningful change at a time when it's needed more than ever. bit.ly/2Uzs5kt
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@AmecOrg So honored to be recognized by AMEC at the 2019 summit. Thank you! #amecsummit #measurement
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Cutest picture ever! We think back to the #amecawards and Congratulate Allyson Hugley @HugleyA on winning the Don Bartholomew Award for outstanding service to the industry! Allyson you are a true inspiration! #amecsummit #measurement #inspiration #leaders
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Embrace the learnings gained from data initiative or activation failures to chart the course for future success #amecsummit
AmecOrg@AmecOrg
Here are the sketchnotes of Allyson Hugleys @hugleyA morning session interpreted by Linda @saurau Such a great session inspiring us to transform culture! #amecsummit @bybrickinsight #PR #Comms #measurement #analytics #data
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@germandan at #amecsummit differentiates btwn tailored & targeted messages that find audiences and effective messages that create them #amecsummit
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Allyson Hugley がリツイート
Sometimes you have to be brave enough to confront bad behavior says @CarlyFiorina...confront what is unacceptable and accept the consequences. Good biz. 🙌🏾💯#ascendcommitment #ASCEND2019
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Allyson Hugley がリツイート
.@KattyKay_ ‘s message to women: “Act more. Ruminate less. Be authentic.” #Ascend2019
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Allyson Hugley がリツイート
My @Prudential colleague @Kalamarides spoke with @USAToday about the govt #shutdown and the impact that unexpected income disruptions can have on American workers: usatoday.com/story/money/20…
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A4. Reputation - brand health and protection are also critical. Business influence extends beyond product and we have to acknowledge the important roles that PR plays in driving issues focus and policy. #PRChat
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@WeinerMark Don't disagree with you. The tide is turning - which is exciting
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#hugleyA Agreed. BUT there's something happening through events like this. Fewer people accept the status quo and more people hate the uncertainty of not knowing how PR contributes to the enterprise. There's a breakout moment ahead. #PRChat
Allyson Hugley@HugleyA
@WeinerMark @InstituteForPR @AmecOrg Don't think much progress will be made until we get out of our silo and start integrating PR data with marketing data and beyond. We're often too insular and siloed in our thinking
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@pr_michella @editormelissa @WeinerMark The issue is there is a lot of measurement without evaluation or analysis - so falls short of driving decisions and having forward focused impact
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Wait, what?! Isn't measurement now more important than ever @WeinerMark? #PRChat
Mark Weiner@WeinerMark
A1: I think the biggest measurement challenge for 2019 (but also past and future) is the feeling among PR Pros as to whether measurement is required at all.
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@WeinerMark @InstituteForPR @AmecOrg Don't think much progress will be made until we get out of our silo and start integrating PR data with marketing data and beyond. We're often too insular and siloed in our thinking
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A1: I hate to be the grumpy old man but I wonder how much improvement we'll be reporting in the 2019 #PRchat? Great work by the @InstituteForPR and @AmecOrg but there's so much more the profession needs to do to be more, well, PROFESSIONAL!
Melissa Hoffmann@editormelissa
I wouldn't have guessed that! #PRChat
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A3. Also, think engagement metrics are overvalued. Too often audiences engage with content and experiences, but there is little real impact in terms of brand health or business #PRChat
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Impressions and AVE are the easy answers - but it really depends on the objectives of the work and having a broad view beyond media relations - keep reputation and consideration metrics, macro and micro conversions #PRChat
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@IanGertler @tmarklein @editormelissa @WeinerMark Really good point. Better decision making should be the outcome. That comes from leading with insights, not accountability #PRChat
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@tmarklein @editormelissa @WeinerMark Accountability absolutely matters ... but so does actually using that #data to gain *actionable* insights to improve and drive impact/results beyond that isolated situation. #PR evolution! 😉👍 #PRchat
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@pr_michella Completely agree on training. Not enough time is spent training analysts in both the metrics and methods -- as well as the business. You have to understand your business (or your clients' businesses) to effectively apply data. Otherwise it's just numbers without application.
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@editormelissa @WeinerMark Insights and analytics are critical for decision making - measurement as the final outcome is less valuable -- and the value of investing in measurement work alone is being questioned #PRChat
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A2. Think beyond traditional media relations metrics and focus on gaining fluency in analytics terms, tools and methodologies used across communications disciplines, marketing and business #PRchat
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@JMCabosky @editormelissa Completely agree. Those areas are critical -- especially evaluation across audiences #PRChat
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We're gonna set the table with a doozy, okay guys?
Q1) What do you think is the biggest measurement challenge for 2019 and why? #PRChat
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