Attention doesn't differentiate between brand and direct response. Marketers do. See here for results of a global meta-analysis that puts it to the test. facebook.com/fmp/agencies/p…
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Daniel Stauber
827 posts
Daniel Stauber
@germandan
measurement @Facebook. new to Dublin and previously in London leading @GolinLon research and analytics
Dublin City, Ireland Katılım Aralık 2009
523 Takip Edilen234 Takipçiler
@creature_dan Kipchoge. They can’t find pace-makers for him any longer
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Any runners fancy a jog around the castle/river tomorrow morning? #amecsummit
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Never mind its content or the effort, time and investment that went into producing it. Sharing its Evaluation Framework 2.0 with everyone at #AMECSummit was a fantastic move by @AlexanderAiken to have his work scrutinized. So important to seek feedback
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@AmyWri Don’t get me wrong. Impressive framework used by unicef. Just not sure why there is still a need to call out follower numbers when you have more impressive audience and brand data
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@germandan UNICEF also tracks engagement levels as well, so they do go more in-depth than simple volume metrics. I think there's definitely still a place for those volume driven metrics, but only to set context to the engagement found within the audience.
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Two keynotes (both international agencies incidentally) still focusing on social media follower numbers as success metrics - 21st century AVE? #AmecSummit
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Daniel Stauber retweetledi
Fantastic marathon development opportunities with @EnglandAthletic over coming months for <2.28 men & <2.55 women englandathletics.org/england-athlet…
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@G_Price @Phil_Adams Great post. It's maddening to see how agencies celebrate CPM/CPC efficiencies with complete disregard to creative and context
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Daniel Stauber retweetledi
Benchmarks against tangible outcomes critical - @germandan. Avoids focus on spurious content metrics, elevates the conversation #amecmm
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Third outing and third win @Wallaceparkrun today. Challenging course organised by the nicest volunteers. Hopefully in shape for #VLM2017
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Daniel Stauber retweetledi
Searching a (Senior) Analyst to join my global team in Cologne. bit.ly/2oZYaUW #communications #analytics #marketresearch #agency
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Daniel Stauber retweetledi
Fantastic lineup of speakers for @amecorg's #amecsummit on measuring disruptive communications - still early bird rates, join us in May! twitter.com/AmecOrg/status…
AmecOrg@AmecOrg
Honoured to welcome 2 Government speakers on #amecsummit programme - Ivan Yeo, @SingaporeMC & David Watson of UK @UKgovcomms.
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@rshotton Spotted that earlier, too. Wonder what club will try to address it and to what extent they will see any merits (financial or performance)
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Is the unthinkable happening – are people finally switching the football off? theguardian.com/football/2016/… >Problem is how ratings are calculated
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@British_Airways talked to your customer service team this morning. All sorted
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@British_Airways my wife is flying tomorrow, but we cant find the booking reference or remember the time. Can you help?
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