Matter

Taking a moment to appreciate the people, partnerships and ideas that made this year special. Wishing you a wonderful holiday season.

The rules of #TechPR are changing: fewer reporters, more independent thought leaders, endless AI noise. Our team shares what’s actually working for tech brands building credibility and visibility in @odwyerpr's Tech PR issue. 🔗bit.ly/3WWvyK5 #PublicRelations

Big news from our client @Welchs — its biggest sparkling campaign yet is popping in the press.🍾 @adage @ParadeMagazine @marketingdive Proud to be part of the integrated team bringing the Fancy Juice to life! 🔗 bit.ly/3Jv4MWa #PR #Marketing #ResultsThatMatter

Bold predictions still make headlines – when they’re backed by data and shared early. Learn how smart brands use year-end prediction pitches to spark conversation, build thought leadership, and drive real coverage: bit.ly/4njXZfS #PR #MediaRelations #ThoughtLeadership

@CES 2026 is just months away. The brands that win are already building buzz. Our team shares 3 proven ways to stand out in Vegas — from immersive activations to smart media strategy. 🔗bit.ly/3KM5qyT #CES2026 #TechMarketing #PR

We’ve refreshed our digital home. The new matternow.com puts The Problems We Solve front and center — showing how award-winning PR supported by high-impact Marketing and Creative drive #ResultsThatMatter. #PR #Marketing #Creative #DigitalMarketing

80% of consumers rely on zero-click AI summaries. Learn how to stay visible — join Matter’s #AISummit2025 → bit.ly/4gWi8Xz

We’ve opened the doors to our new Boston office! 🎉 Designed for collaboration + creativity, the space was unveiled during our 9/11 Open House — celebrating our team, clients + community. Rooted in Boston. Built for what’s next. bit.ly/4mpANwe #MatterBoston

PR firm news: InnovAItion Partners is launched by former @TheBlissGrp head of innovation and head of integrated mktg. Sally Slater and @good2bsocial founder Guy Alvarez... @Gallup & nonpartisan org. @WithHonorInst form a research partnership to understand how Americans perceive military veterans... @MatterComm launches a suite of B2B Tech PR solutions odwpr.us/4g6qThr

Matter just launched AI Brand Discovery solutions. Our new GEO service helps brands appear in AI search results — where today’s buyers start their journey. 👉bit.ly/4mYrvIG

IBM’s 2025 Cost of a Data Breach Report shows breach costs are falling—but AI risks are spiking. Weak AI governance = open doors for attackers. Businesses need to act now. Read our breakdown: bit.ly/3I4GxNB

Break through the noise. 📣 Matter’s new project-based Tech PR offerings give B2B brands flexible, fast solutions — from media training to influencer programs. Details: bit.ly/4g4fuPj #TechPR #B2B #PRStrategy

Tradeshows are more than booths—they’re about visibility that lasts. The right media plan builds buzz before, grabs attention on-site, and drives coverage long after. Connect with our consumer PR team to stand out at your next tradeshow: bit.ly/3Vj4zrf #Tradeshows

PR firm news: @MatterComm launches Precision Marketing, a scalable solution designed to help teams with limited resources... @fentonprogress is holding a webinar on Wed. Aug. 20 at 11 a.m. on the basics of putting together a crisis plan... @5W_PR unveils sports & gaming suite to help clients win in those sectors odwpr.us/3Uv7Jb2

Marketing that’s smart, fast & built for lean teams. 🚀 Precision Marketing = exactly what you need, nothing you don’t. Social. SEO. Creative. Paid. Backed by experts, powered by scalable tech, and driven by results. Learn more: bit.ly/4lCVPqU #PrecisionMarketing

Matter is honored to be ranked the #1 Largest PR Firm in Massachusetts by @BosBizJournal’s 2025 Book of Lists. Boston is our home base—but our reach (and ambition) is growing fast. 🔥 #BBJBookOfLists #BostonPR #MarketingLeaders #AgencyMomentum

From scroll-stopping video to executive content to fast-turn growth plays, our social media services are driving real results for brands + leaders alike. Let’s build something worth following. 🔗 bit.ly/45l19su #SocialMediaMarketing #LinkedInVideo #ExecutiveBranding

The best time to media train your team? Before the headlines start coming in. Don’t wait for the big moments to pass to realize you needed media training. Learn how to get ahead of the curve and stay prepared: bit.ly/44UwCmp #MediaTraining #PublicRelations

Tier-1 coverage builds buzz—but trade media builds trust. In our latest blog, the Matter Health team explains why trade outlets are essential to a smart #HealthcarePR strategy— delivering deep, targeted impact. 👇 bit.ly/4l0W2EH #MatterHealth #EarnedMedia #PRStrategy

Accounts in transit: @MatterComm lands @HighByteInc, a co. that has developed a no-code platform enabling operations teams to easily prepare data for cloud analysis... @Cessiec Communications gains US PR AOR status from the Nevis Tourism Authority... RG2 Communications signs on m2atelier, a Milan-based architecture & design studio odwpr.us/3T99IBd