5WPR / 5W PR

Walmart owns 23.6% of U.S. grocery market share. It's not winning the AI answer. Costco is #1. Trader Joe's #2. Whole Foods #3. The gap between market share and AI citation share is the most important shift in grocery retail right now. Full 5W report → brnw.ch/21x2wtR

36% of couples used AI to plan their wedding in 2025. Nearly 2× the prior year. The consideration set is being built before vendors are ever contacted. → brnw.ch/21x2uLB

The ultra-wealthy don't start their summer planning with Condé Nast anymore. They ask ChatGPT. They ask Claude. They ask Perplexity. 5W × Haute Black just ranked the top 25 ultra-luxury destinations by AI citation share. Full index → brnw.ch/21x2sLE

Only 18% of accredited grad PR programs still call themselves "public relations." 92% of students are using gen-AI on their assignments. 5W's 2026 PR & Marketing Education Reference Study maps the full picture. Full report → brnw.ch/21x2qyL

The AI engines just ranked the athlete economy. Hamilton. Ronaldo. Curry. Durant. Serena. Five sports. One instinct: own equity, don't just endorse. Athletes with AI investments score +27 pts over ambassador-only peers. Full Athletes 50 → brnw.ch/21x2ojc

The WSJ, NYT, and Bloomberg don't appear in ChatGPT's top 20 cited sources. Wikipedia (#1) and Reddit (#2) together account for more than 25%. Read the 5W Citation Source Audit Q1 2026 → brnw.ch/21x2o4A #AIVisibility #GEO #PRStrategy

429 Israeli companies. $7.3B in economic output. 26,500 jobs. Florida is quietly becoming Israel's most important U.S. tech hub — and the $7.3B footprint is a baseline, not a ceiling. 5WPR's new report: brnw.ch/21x2jW8

$3.2B invested. 4,200+ jobs. $4B in trade. 40+ founders in Austin. Israel is the Start-Up Nation. Texas has quietly become its scale-up partner. 5WPR's new report: brnw.ch/21x2d1u

New research from 5WPR x HL Real Estate Group (@hautelivingmag): We audited 12 Florida private schools on AI education. Only 3 made the cut — and all 3 are reshaping where wealthy families buy homes in South Florida. brnw.ch/21x2bAN #AI #LuxuryRealEstate #SouthFlorida

We asked ChatGPT, Claude, Gemini & Perplexity which celebrities they associate with AI. Then we ranked the top 50. The names the engines remember will outperform every celebrity outside this list. 5WPR × Talent Resources: brnw.ch/21x2bom

FanDuel + DraftKings own 78% of US sports betting. Their share of AI citations is even higher. 5WPR just ranked the top 25 operators by AI visibility across ChatGPT, Claude, Perplexity & Google: brnw.ch/21x26Rt

Boeing: $87B lost. Never recovered. J&J: $2.3B lost. Back in 60 days. Same crisis. Opposite response. The Crisis Tax — 5WPR's new research on what poor crisis communications actually costs shareholders: brnw.ch/21x25oA

The U.S. gaming industry spends $3.6B on awareness and $300M on trust. That ratio is inverted - and the operators who fix it first win. 5WPR's inaugural Gaming Trust Index: brnw.ch/21x236y

SaaS companies spend up to $1M/year on content marketing. Only 29% say it's working. 47% don't measure ROI at all. The channel works — 702% 3-year ROI when done right. The problem is 5 specific structural failures. New 5W report → brnw.ch/21x22SN

The U.S. cannabis market = $38.5B in revenue. Cannabis marketing spend vs. CPG = 80% less. We call it the Cannabis Communications Gap — and it's the biggest untapped opportunity in the category. Full 5WPR research report 👇 brnw.ch/21x1YUF #Cannabis #Marketing #5WPR

Legal services AI answer space filled up in 2024. B2B software AI answer space filled up in 2023. Real estate AI answer space is still open. For now. brnw.ch/21x1UlY

The agent the AI names is the agent the buyer calls. That is the new buyer journey in luxury real estate. Full research from 5W + @HauteLivingMag: brnw.ch/21x1U7B

0.14% That is the rate at which real estate queries trigger AI Overviews in Google. The lowest of any tracked industry. Meanwhile, 82% of agents use AI every day. The industry adopted AI. It has not been adopted by AI. Check the full report below. brnw.ch/21x1TQ3

The takeaway: real estate's 0.14% AI visibility is not a disaster. It's the biggest uncrowded answer space in any vertical right now. Full report (free): brnw.ch/21x1SlR

Every major platform has moved. Oct 2025: Zillow ChatGPT app Nov 2025: Redfin conversational AI Feb 2026: Compass + Redfin deal Mar 2026: Google AI Mode Mar 30 2026: Realtor dot com ChatGPT app brnw.ch/21x1SlI