Odipo Dev

We’ve just released a research into Kenya’s Creator Economy. Here's what the data says about who's actually making money, which platforms are paying off, and where the big opportunity still lies

@citizentvkenya We have responded to the questions and mischaracterizations regarding our report here>> x.com/OdipoDev/statu…

Dennis Itumbi: A report by OdipoDev released yesterday shows that he is earning 57 million from his social media and he is the highest-paid content creator and his highest earning is on Instagram and Facebook. When this government took over, the president personally negotiated with Meta and monetization was introduced for Meta products. This administration has a Creative Economy Bill 2026 in Parliament that sets up a fund for creatives that has never existed for a long time. The government has put 30% of government advertising on content creators. Cleophas Malala got a chance at UDA; he ended up employing his relatives and cronies and did nothing for the creative economy. He cannot sit here and pretend to be a goddess or god of theatre or have any interest in improving the creative economy #JKLive

@kahome_steve @mytradesignals @RealGuy2021

@mytradesignals @RealGuy2021 @OdipoDev Even if its partneships… how do you track that? And for all creators? I don’t think there’s anyone who can do that other than the creator

2025: Content creators money printer = KES. 1.07 billion total payout to all Kenyan influencers... 1. Eric Omondi = KES. 57M 2. Amber Ray = KES. 44M 3. Dem Wa FB = KES. 35M @OdipoDev

@roomthinker See full thread of methodology here > x.com/odipodev/statu…

@OdipoDev How did you get the data from payouts? Was it self-reported?

We've just published research into Kenya's Creator Economy. Here's what the data says about who's actually making money, which platforms are paying off, and where the big opportunity still lies.

6. What role did the government play in these earnings?

Since releasing this report, we’ve received a number of questions and noticed some mischaracterizations of our findings. To provide clarity, we’re sharing additional detail on the methodology and approach used in the analysis.

We’ve just released a research into Kenya’s Creator Economy. Here's what the data says about who's actually making money, which platforms are paying off, and where the big opportunity still lies

5. Did creators receive all of this money directly?

4. What earnings are included/not included in this report?

3. Are these exact earnings?

2. How did we estimate creator earnings?

1. How did we collect the data?

6. What role did the government play in these earnings?

The discovery gap is the biggest untapped opportunity in Kenya's creator market. There are TikTok creators sitting on billions of views with barely any brand deals. For brands: the undercapitalised creator is where the ROI is hiding. For creators: views are a starting point, not a finish line. Full report here >> odipodev.com/wp-content/upl…

5. Did creators receive all of this money directly?

4. What earnings are included/not included in this report?

3. Are these exact earnings?

2. How did we estimate creator earnings?

1. How did we collect the data?