
I’ve always lamented the fact that there are too few useful books on Indian marketing. @arindam___paul just changed that. If you are in any consumer business you need to buy this.
TheHardCopy
4.8K posts

@TheHardCopyCo
Join 20k+ subscribers who get our free & fab weekly newsletter with case studies, insights,frameworks for building a brand today. Check our latest issue 👇🏽

I’ve always lamented the fact that there are too few useful books on Indian marketing. @arindam___paul just changed that. If you are in any consumer business you need to buy this.






Paul and Mike is a new brand selling chocolates but I saw the label from Synthite Industries Synthite turns out to be a 50-year-old company extracting spices in Kerala, selling to Nestle, Pepsi and exporting globally Revenue of 2,700 Cr with 300 Cr PAT, completely hidden

Join us at the bookstore this Republic Day and be a part of an engaging workshop led by V. Geetha from Tara Books. At this workshop we will be discussing books on politics and culture. Do purchase a ticket to confirm your presence. More details here👇 champaca.in/products/polit…

When people think of menswear crafted with a high-degree of workmanship, they think of places such as France, Italy, and the UK. Some may think of Japan. But few will think of India, even though some of the most incredible workmanship is happening there now. Let me show you. 🧵


