Tony Ulwick

1.2K posts

Tony Ulwick banner
Tony Ulwick

Tony Ulwick

@Ulwick

Strategyn founder, pioneer of Jobs-to-be-Done #JTBD Theory, inventor of Outcome-Driven Innovation. Get a free copy of my book: https://t.co/48dCsYtglz

Pompano Beach, FL 参加日 Kasım 2009
348 フォロー中4.7K フォロワー
固定されたツイート
Tony Ulwick
Tony Ulwick@Ulwick·
Customers can’t ask for solutions they are unable to imagine. So don’t ask them what solutions they want. Instead ask them what metrics they use to measure success when getting a job done. Then conceptualize new solutions that will help them get that job done perfectly. #JTBD
English
6
65
180
0
Tony Ulwick
Tony Ulwick@Ulwick·
@PawelHuryn Thank you Pawel for the opportunity to explain Jobs-to-be-Done Theory, the Outcome-Driven Innovation process and the ODIpro innovation strategy platform to your audience. I hope it leads to many new product successes.
English
1
0
6
411
Paweł Huryn
Paweł Huryn@PawelHuryn·
I'm excited to share a Jobs-to-be-Done Masterclass with @Ulwick and Sabeen Sattar. In this episode, we discussed: - (01:14) JTBD and Outcome-Driven Innovation - (24:20) A practical step-by-step example - (33:54) Q&A I never thought the Jobs-to-be-Done and the ODI process could be explained that easily. X doesn't like links, so free resources to download, a YouTube version, and additional notes are available in my newsletter. The link is under my profile: @PawelHuryn
English
1
20
61
14.8K
Tony Ulwick
Tony Ulwick@Ulwick·
“I never thought Jobs-to-be-Done and the ODI process could be explained that easily.”
Paweł Huryn@PawelHuryn

I'm excited to share a Jobs-to-be-Done Masterclass with @Ulwick and Sabeen Sattar. In this episode, we discussed: - (01:14) JTBD and Outcome-Driven Innovation - (24:20) A practical step-by-step example - (33:54) Q&A I never thought the Jobs-to-be-Done and the ODI process could be explained that easily. X doesn't like links, so free resources to download, a YouTube version, and additional notes are available in my newsletter. The link is under my profile: @PawelHuryn

English
0
4
27
5.6K
Tony Ulwick がリツイート
InnoLead
InnoLead@InnoLead·
Save the date: August 23rd at 1:30pm ET! Don't miss our next Master Class with Tony @Ulwick of @Strategyn and Dominick Bizzarro of @MVPHealthCare, where you'll discover the strategies to revolutionize your business and drive results. Register today! hubs.ly/Q01X9QV90
InnoLead tweet media
English
0
1
1
539
Tony Ulwick がリツイート
Paweł Huryn
Paweł Huryn@PawelHuryn·
9. Jobs to Be Done: Theory to Practice by @Ulwick Tip: Tony invited the Jobs to be Done theory. People don't buy products. They "hire" them to do jobs. This book will teach you everything you need to know. Free book: jobs-to-be-done-book.com
English
1
2
5
762
Paweł Huryn
Paweł Huryn@PawelHuryn·
Top 21 PM gems that will help you land a new job: (or keep the existing one) 1. 1500+ PM Interview questions by @Lewis_Lin: lnkd.in/dJ6G-sHi 2. Product Templates Curriculum by Matt Mochary (ex-CEO coach to Naval, the founders of OpenAI, Notion) lnkd.in/d4kBJteS
English
4
34
167
19.3K
Tony Ulwick
Tony Ulwick@Ulwick·
@imMonkeyInSpace @nurijanian Steve Jobs is saying people don’t know what SOLUTIONS they want. Which is true. But solutions aren’t needs. Solutions satisfy needs. People do know what needs they have when trying to get a job done. This 8-minute video helps to explain the mindset. strategyn.com/jobs-to-be-don…
English
0
0
1
73
Tony Ulwick がリツイート
Nick Babich
Nick Babich@101babich·
Jobs-to-be-done should be the first tool you use when building a new product. JTBD helps understand both the user's specific goal ("job") and the thought processes that would lead that user to "hire" a product to complete the job.
Nick Babich tweet media
English
3
6
23
2.5K
Tony Ulwick がリツイート
Scott Burleson
Scott Burleson@newproductdog·
Don't miss Tony Ulwick @Ulwick on the most recent Product Quest Podcast. It's a great trip, beginning with the roots of ODI, foundations of the process & how @Strategyn is focused on the future of helping companies to better innovate productquestpodcast.com
English
0
4
4
0
Tony Ulwick
Tony Ulwick@Ulwick·
@mgiorgetti The challenge is moving people from a a solution-space, ideas-first mindset to a problem-space, needs-first mindset. It requires a different perspective.
English
0
0
1
0
💡Martin Giorgetti
💡Martin Giorgetti@mgiorgetti·
@Ulwick Agree! So what makes the diffusion of ODI, as the correct methodology to innovate, a challenge?
English
1
0
0
0

ディスカバー

@PawelHuryn @Strategyn @MVPHealthCare @LeanProdMeetup @Lewis_Lin @nurijanian @AshleyAitken @rgmcgrath