固定されたツイート
Aman
860 posts
Reading a lot about the state of ECOM and consumer spending in 2025. Here's my thoughts:
I believe the age of solely relying on Meta ADs to carry your business into growth has ended.
If you are aiming to build a billion $ or $100m BRAND, paid acquisition is usually a small piece of the pie in terms of leverage. It much better treated as a deal closer for customers after they've heard about your story from credible sources. How do you create credible sources as a new or existing brand:
- Having multiple strategic marketing touchpoints outside of paid.
- Focusing on customer experience over everything.
- Focusing on strategic product innovation second to CX.
If a brand can tell a full story using multiple channels, it creates a personality people look out for. If the brand has incredible CX, users share. If the products are consistently innovated in a way that makes the user feel listened to, they will buy again. A solution painted to feel like a membership. Gyms do this best, once you sign up, you use, you benefit and meet people (community), you become a part of the gym, it becomes a part of you.
Seeing a lot of brands (including my own) skip this in hopes of finding another winning ad that can keep the business growing then finding it hard to keep up with the flywheel of winning creative leading to less efficiency in main channels and stagnation of growth. ADs are not everything.
No matter how good your ad is consumers know the game too well, meta ads alone are no longer the arbitrage they were 10 years ago. Customers spot sales gimmicks (UGC) and fancy scriptwriting even when done really well. Yes it converts but it can only get you so far. Thoughtful brands always get higher return on more simple and lower volume of creative.
Real brands have layers and don't use desperation in their advertising to sell their products. The storytelling sells the brand, the ad sells the initiation to the membership.
English
Aman がリツイート
Most people be better off building profitable cash generating businesses than fantasising about an exit.
English
Small piece of something vs a big piece of nothing is the most pessimistic approach to starting a business.
If you need 20/30/50k to start a business (you don't) and the smartest idea that comes to your head is to raise the money from investors, you'll kick yourself later once you realise how much they've taken of your plate for the little value they provide over the years.
Better to flip the little cash you have a few times and use that - it'll keep you scrappy and profit focused from day 1 too
English
English
How @Shopify's legal team killed this $700k pm brand
*video breakdown of this DMCA epidemic that's killing brands*
Please commenting tagging & retweet to get their attention:
@tobi @harleyf @ShopifyPlus
(our emails got basically ignored)
English
@amanbashr I can design and build landing pages for you. Can turn them around in 24h if needed 👍
English
@amanbashr Tbh we can design/write those for you bro
We do it for a ton of our clients
English
Aman がリツイート
Bro instead of buying a fucking date just maybe just give this 12K to your mother.
English
English
English
English