Darrell

@kamal_razzak @binghott @iamshackelford @DenneyDara @sourfraser @MatthewGattozzi @pkennedy93 @thedennis @harrydelmege_ @heyitsalexP STRAT

I interviewed all of the best creative strategists in the world. @binghott. @iamshackelford. @DenneyDara. @sourfraser. @MatthewGattozzi. @pkennedy93 @thedennis. @harrydelmege_. @heyitsalexP. (thank you so much guys, you're all the best) If you read this document you will be able to become, train, & hire the best advertiser/creative strategist in the world. I promise you that. Hiring and training creative strategists is one of the most expensive mistakes you can make if you get it wrong. So I asked the best in the world: what separates the ones who actually produce winners from everyone else. I wrote it all up in one doc. I put a lot of time into this and there literally 0 AI, just 14 pages of straight sauce. reply "STRAT" and I'll send it over.

@mikefutia Claude

I just vibe coded a full DTC advertorial page builder in Claude Code 🤯 One prompt --> complete presell page. Product images + editorial copy + testimonials + pricing —> all generated automatically. Built 100% in Claude Code. Perfect for DTC brands and agencies who need fresh advertorial pages for Meta but can't keep paying $1,500 per page. If you're running advertorials, you need variation & volume. 5-10 different advertorials per month. Different hooks, different audiences, different products. That means briefing a copywriter, waiting days, getting back a draft, giving notes, waiting again. Rinse repeat. This system solves it: → Enter your brand, product, target customer, and unique mechanism → Pick a style preset (clinical editorial, news exposé, lifestyle magazine, warm and trustworthy) → Claude writes the full page — every section from urgency banner to guarantee to final CTA → Nano Banana Pro generates all product images and mechanism diagrams inline No copywriter back-and-forth. No designing from scratch. No starting from a blank page every time. What you get: → A complete HTML advertorial page ready to paste into Shopify → DR copy structure extracted from real pages scaling on Meta → AI-generated product photography and diagrams → 4 style presets that automatically shift tone, colors, and authority framing per niche → Fully customizable system prompt — swap in your own advertorial templates, formulas, or page structures and it follows those instead I built 3 complete advertorial pages for 3 different brands in under 5 minutes. Skincare, supplements, and pet products. All different styles, all production-ready. I put the full Claude Code system prompt into a free Google Doc so you can get this up & running asap. Want access for free? > Like this post > Comment "CLAUDE" And I'll send it over (must be following so I can DM)

@nicktheriot_ ECOM

I'm going to delete this post in 48 hrs... Because I just dropped the full MASTERCLASS guide on how to build an 8-FIGURE ecom brand from scratch. This is the exact ELITE system I've used to take multiple brands to $10M+/year We charge $10,000/mo to do this for clients… But today, I'm giving it away 100% FREE. Like + Comment "ECOM" and I'll send it to you.

@nicktheriot_ WIN

I'm going to delete this post in 48 hrs... Because I just dropped the full MASTERCLASS guide on how to cook UNLIMITED winning ads on Facebook. This is the exact TOP-TIER system we use to consistently find winners in accounts spending $500K+/month (even after months of testing duds). We charge $10,000/mo to do this for clients… But today, I'm giving it away 100% FREE. Like + Comment "WIN" and I'll send it to you.

@mannybarbas_ Metrics

built a spreadsheet that’s saved brands $2.4m in wasted ad spend it tracks the 8 metrics meta actually cares about not the 97 vanity metrics in ads manager what it shows you • true incremental ROAS (not platform BS) • creative fatigue score (exact kill points) • audience saturation before CPMs explode • attribution decay (where meta steals credit) 4 mins to set up. auto-updates from your pixel one furniture brand found 40% of “winning” ads were losing money cut them → reallocated spend → MER went 2.1 → 3.8 in 19 days if you’re spending $20k+/mo on meta without this you’re donating to zuckerberg COMMENT “METRICS” and I’ll DM it to you (must be following, sending manually)

Q4 Day 4

Q4 Day 2-3

Q4 Day 1

@nicktheriot_ Scale

My ads team is gonna hate me sooo much for this… But I don’t care. I put together a step-by-step 2hr training on how we scale facebook ads to $10K days for our clients. We usually charge $10,000/mon to do this. But for the next 48 hrs, I’m giving it away for FREE. Comment “SCALE” and I’ll send it to you. (Must be following)

@ecommmoose CRO

We hit 7%+ conversion rate on 300k visitors In ONE month. This wasn’t luck. It was Conversion Rate Optimization. Just dropped the 2025 CRO course Its 40 mins Use it to 3x your CVR... No fluff. No Pitch. Just Sauce. Like + RT + comment “CRO” (must follow) & I’ll DM it.

@zakburgers ZAK

FREE ABANDONED CART EMAIL FLOW An abandoned cart flow is what every ecom brand needs to recover lost sales I want to help you guys generate more , so here you go All you need to do: - LIKE - COMMENT “ZAK”

Day 24-25 overall poor performance was diving into research and understanding why certain ads are performing and why others aren’t gonna take learnings into next ad batch ads also stopped for half of sunday as card payment failed

Day 22-23 no improvements, poor performance dropped budgets very low on uk campaign and slightly increased spend on ww campaign tested another offer that was poor so going to let current performing offer run and slightly decrease shipping price to hopefully increase cvr

Day 21 another poor day tested new offer which wasn’t performing well so returned to original offer towards end of day, which is partly reason to poorer performance gonna do some heavy customer research before creating next set of ads also gonna test another offer

Day 20 slightly better than yesterday but still poor will let ads run tomorrow and if poor will adjust budgets 1 ad from ABO got a couple sales at very low budget so will bump budget on that ad set ad metrics overall are solid so need to work on offer

Day 19 dreadful day off the back of my best day, but it’s all part of the process created new ABO with previous ‘winning’ ad and another ad that has showed signs of potential gonna test new offer too

Day 18 best day so far haven’t touched campaign in 3-4 days will bump budgets slightly for tomorrow and will let it run for a few days without touching campaign need to start making some new ads to add to campaign only option is to make this work

Day 17 poor day won’t touch anything and will let it play out over next few days will focus on offer tests and make some new ads on monday/tuesday to launch on wednesday next week will be stores best week 100%

Day 16 very good day gonna bump spend a little bit on uk camp changed offer slightly by reducing price and increasing shipping so overall selling price is the same got some customer feedback that can be used to tackle objections/new angle to target need to test upsells

Day 15 ad metrics are good so need to play around with offer to increase cvr ppu still underperforming so will test new post purchase offers and will add cart upsell to help with aov won’t touch ad account other than increasing budgets over the weekend and will let it run