Matthew Gattozzi 📷 Ads/Videos/Photos for Brands

Attempting to Claude Code on the worst airplane wifi.

David now sells tinned cod 🐟‼️😂 Love that they’ve doubled down on this

Apple TV just announced that (for the first time ever) this weekend's LA Galaxy vs. Houston Dynamo match will be shot entirely on an iPhone 17 Pro. Here's what the setup looked like last year when they began testing it during MLB games.

The clients have signed off on the idea. Now add a new stakeholder who hasn't seen anything but holds all the power.

I'm 3/3 on CRO tests that I've done end to end in Claude. I hate to sound like AI, but it's not just the speed of dev I'm excited about. It's the direction. For the first time one person can run a really good CRO program. Sure being able to ship design and dev as a non creative, non-technical person is cool. But what's arguably more valuable is the strategy. A lot of CRO programs are just guessing. I've got a CRO skill trained on every test we've ever ran, our heatmap data, every customer and user survey we've ever ran, all of our reviews and outersignal persona data, our ga4 data, and everything i know about CRO and more. Normally it would take a team of a few people tp just do all of this analysis and plan tests. I'm able to do it nearly instantly. I've hired someone to take this over. But this is exciting.

What no one is saying about Everlane's sale to Shein: politically-adjacent brand positioning is a dead end, whether you are pandering to the left or to the right. Everlane built their brand platform on "radical transparency". In 2012 that was refreshing. A decade later, it became politicized, even though that was never the intention. When you tie your brand to one of these politically-coded stances, the loudest and most extreme adherents will hold you to an impossible standard and criticize your every move online, loudly. Again, it doesn't matter if you're right-coded or left-coded. People use online political debates to escape an unsatisfying reality, and to regain a sense of power and status when their real life offers little/none. So, by "taking a stand", your brand is putting itself at the mercy of blackpilled yappers who are highly unlikely to buy anything from you. Obviously Everlane couldn't have predicted this when it chose to center "radical transparency" in 2011. But if you're thinking of making something similar the core of your brand's identity– whether you're "sustainable", "organic" or "made in the USA"– think twice...