Carol

Last month, our friend @pareen recommended that we publish a case study on Neverland’s organic growth. He has been supportive not only to us, but all builders shipping on Monad and we are so grateful for his guidance on this journey. Here is our deep dive into how Neverland, while relatively unknown, gained real user traction to become one of the top lending protocols on Monad! Why do we call this growth “organic”? - No paid TVL/liquidity deals - No airdrop hype - No points program (real tangible rewards distribution from day 1) - Never paid KOLs for shill posts - Didn’t raise more than needed for the prestige because we didn’t want our users becoming an investor’s exit liquidity - Didn’t receive external incentives for 3 months while nearly every other lending platform on the chain received incentives to distribute to users from day 1 Thank you to all our users who provided testimonials for us to use in this article! 💜

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